ETUDE

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Curl Fix Mascara"I traveled to Korea last month and I got my makeup done by four different makeup bodies and all the makeup bodies I work with use this mascaras."$19.20

@haleykimaking reviewing ETUDE ETUDE Dr. Mascara Fixer at 09:52 in a YouTube Shorts video

Dr. Mascara Fixer"I'm going to put this mascara primer right away to keep the curl all day."$10.40

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Curl Fix Mascara

4.9Variant: 01 Black

“I traveled to Korea last month and I got my makeup done by four different makeup bodies and all the makeup bodies I work with use this mascaras”29:48–29:52
“It's just perfect for natural looking, but still giving that long lash look”30:01–30:06
“It doesn't clump at all”30:03–30:08
“It make my eyelashes longer and a little bit more volumized”30:06–30:12
“You can see it looks very clean even though I'm putting like multiple layers”30:18–30:25
Source: Clean girl makeup drugstore edition - Dec 20, 2025

Haley Kim1.4M subscribers

4.9Variant: 01 Black

“This has been my best best mascara ever”16:35–16:41
“All the makeup artists I worked with used this mascara”16:33–16:38
“It's the best mascara ever”16:21–16:27
“It doesn't clump at all and it comes out really clean and perfect for that clean mascara look”16:45–16:50
“The texture and the consistency is not too thick and it's more lightweight so it keeps my curl all day”16:55–17:01
Source: My updated everyday makeup look (no foundation) - Apr 25, 2026

Haley Kim1.4M subscribers

4.8

“I love the Tongamu mascara and then the Etude Curl Fix mascara”19:54–20:01
“You know my all-time favorite from Etude”20:05–20:10
Source: Best sweat-proof & long-lasting summer base routine - Jun 29, 2025

Jooshica2.8M subscribers

4.6

“These two are the top two when it comes to mascaras in Korea”13:30–13:36
“Everyone is either using this one or this one”13:41–13:45
“We have very thin, short, straight lashes that kind of fall down”13:47–13:54
“We really need ones that's going to harden, that's going to elongate our own lashes”13:52–13:57
“These two are like perfect for it”13:39–13:42
Source: Best of K-beauty makeup: What's really sold out in Korea - Sep 29, 2025

Soo Beauty 수뷰티419K subscribers

4.2

“I love about the Korean mascara because they make the brushes pretty tiny so easy to handle”6:35–6:40
“This I haven't used. This is the one of my holy grail like five or six years ago and I was kind of so surprised still it's on the ranking”6:50–6:55
Source: I tested Olive Young's top 3 makeup products — are they worth it? - Dec 18, 2025

CYoung84K subscribers

4.2Variant: Brown

“The Etude House curl fix range like this entire fixing range has a good hold”11:53–12:01
“These are like waterproof products and they hold your eyelashes for really long time”11:58–12:07
“My eyebrows stay like this for the longest hours like even for seven eight hours unless like you know I rub them rigorously they don't move from their place”12:22–12:30
“It holds your eyebrows so well plus your eyebrow look natural not wild”12:48–12:54
Source: Best of 2025 you should not miss in 2026 - Oct 30, 2025

Shelley Nayak41K subscribers

4.2Variant: Brown

“It has a very strong hold”13:11–13:14
“I prefer my mascara to be washable because non-washable one really takes time to get rinsed and then my eyelashes come off”13:24–13:29
“This one also dries very quickly and it sets. It won't be easy to remove if you apply too much”14:14–14:18
Source: Simple elegant makeup routine on brown skin - Apr 18, 2026

Shelley Nayak41K subscribers

Dr. Mascara Fixer

4.5Variant: 01 Natural

“I'm going to put this mascara primer right away to keep the curl all day”9:52–9:57
Source: My updated everyday makeup look (no foundation) - Apr 25, 2026

Haley Kim1.4M subscribers

4.5Variant: Natural

“I've been using this more than a decade, I'm pretty sure”23:55–24:04
“I'm gonna apply this mascara fixer or mascara primer to make sure the curl holds all day”24:01–24:08
Source: Clean girl makeup drugstore edition - Dec 20, 2025

Haley Kim1.4M subscribers

Brand note

Etude is a Korean beauty brand that creators consistently turn to for mascara, specifically the Curl Fix Mascara, which is widely considered a go-to for straight, fine lashes that need a strong, lasting curl. It dries quickly, doesn't clump, and gives a clean, natural look even with multiple layers. On the flip side, their Fixing Tint lip stain has drawn sharp criticism for being extremely drying, strongly scented, and not transfer-proof, so that's one to skip if you're sensitive to those issues.

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