- “Think of these as what everyone probably wished the 2016 liquid lipsticks would be”27:34–27:39
- “These are slightly sheer. They're not quite as intense with creaminess with pigment. They don't feel necessarily like complete matte intensity thick paints. They're subtler. They're thinner”27:41–27:48
- “I think that they are more blurring, but they also don't look pasty and thick on the lips”27:54–28:02
- “They last really well”28:02–28:05
- “They're just really lovely if you do enjoy something more matte, something that's going to last longer”28:05–28:09
- “I only discovered them in the last couple of years and just since then, I just can't get enough”28:12–28:19
- Source: Top K beauty products of 2025 - Nov 18, 2025
ETUDE
See reviews of these products
Fixing Tint"Think of these as what everyone probably wished the 2016 liquid lipsticks would be."$14.40
Dear Darling Marker Tint"Oh, that is perfect."$11.40
Over Glowy Tint"I love using this particular cherry red kind of shade to do an ombre lip where it's darkest in the middle and blend it out."$9.80
Dear Darling Water Tint"I love this tint so much."$6.90Browse more
- “This is one of the best matte lip formulas I've have tried period I'm talking like Western Beauty I'm talking Asian beauty I'm talking lipstick lip stain in general this is just a beautiful matte lip formula”8:53–9:05
- “What this lip tint has that a lot of other lip tints don't have is a very unique evenness to the pigment without relying on a ton of silicone”9:23–9:33
- “The pigmentation itself is incredibly even and it's non-drying pigment”9:49–9:56
- “This one somehow avoids all of that the texture itself again it's very spreadable and even”10:18–10:27
- “I also really enjoy how the finish is very blotted and slightly blurred but it doesn't necessarily leave that weird ring of silicone”10:43–10:53
- “It is just a very apply forget kind of product”11:20–11:31
- “The finish is more matte but it's not this again very waxy creamy putty kind of matte”11:28–11:35
- “I see this as a beautiful everyday matte lip product and it's definitely one that is at the top of my list”11:48–11:56
- Source: Best affordable K-Beauty lip products - Feb 25, 2025
- “I really don't like the smell of it. It stinks. It has a very, very strong floral, talcum powder kind of smell. It's sweet, it's floral, it's sickly. Not good”14:08–14:13
- “If you're sensitive to fragrance or strong scents, I would avoid”14:21–14:26
- “I don't think the lip tint performs very well either”14:30–14:33
- “It comes off super easily. It will not last a meal. It is not fully transfer-proof”14:41–14:51
- “It does not do any of what it claims to do”14:51–14:56
- “It does that sort of old liquid lipstick effect where it makes your lips look really shriveled and dry”14:56–15:00
- “It doesn't feel comfortable to wear at all”15:05–15:10
- “This is one of the most drying lip tint formulas that I have tried”15:08–15:15
- Source: 5 K-Beauty Products I Regret Buying - Apr 10, 2026
- “Oh, that is perfect”
- “Is that not perfect for a little marker for your lip line?”40:29–40:33
- “Oh, and that stains immediately”40:33–40:36
- “I love how watery the formula is, too”40:38–40:42
- “That's on there”
- Source: Viral Asian makeup haul (k-beauty, j-beauty, c-beauty) - Apr 8, 2026
- “I love using this particular cherry red kind of shade to do an ombre lip where it's darkest in the middle and blend it out”23:58–24:04
- “I love the formula”
- “All of these are so nice, so juicy, and have long lasting tints that are really pretty on an everyday basis”24:18–24:23
- Source: Holy Grails 2025/2026: Best Beauty Products of the Year - Dec 28, 2025
- “I love this tint so much”6:00–6:07
- “I love the formula of this one”6:11–6:15
- “I just apply a few drops on my cheeks and this tint blends beautifully”6:17–6:26
- “It stays for a long, long time, like at least 5 to 6 hours easily”6:23–6:32
- Source: Affordable Indian beauty brand makeup essentials under Rs. 500 - Jul 14, 2025
Brand note
Etude is a Korean beauty brand that creators consistently turn to for mascara, specifically the Curl Fix Mascara, which is widely considered a go-to for straight, fine lashes that need a strong, lasting curl. It dries quickly, doesn't clump, and gives a clean, natural look even with multiple layers. On the flip side, their Fixing Tint lip stain has drawn sharp criticism for being extremely drying, strongly scented, and not transfer-proof, so that's one to skip if you're sensitive to those issues.
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