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@jooshica6178 reviewing ETUDE Etude Curl Fix Mascara at 20:05 in a YouTube Shorts videoCurl Fix Mascara"I traveled to Korea last month and I got my makeup done by four different makeup bodies and all the makeup bodies I work with use this mascaras."$19.20@shelleynayak reviewing ETUDE Moistful Collagen Cream at 06:02 in a YouTube Shorts videoMoistfull Collagen Cream"I consider it to be a dupe of La Mer because it has these algae extracts that are super hydrating."$48.06soobeauty_official mentioning ETUDE Contour Product at 15:50 in their YouTube videoContour Powder"These three products are the most popular when it comes to contouring your features."$20.00@amandaz reviewing ETUDE Fixing Tint at 27:41 in a YouTube Shorts videoFixing Tint"Think of these as what everyone probably wished the 2016 liquid lipsticks would be."$14.40abbeyyung mentioning Atude Suny Young PH Whip Cleanser at 02:18 in their YouTube videoSoonJung pH 6.5 Whip Cleanser"This is my another old favorite."$14.99@beautywithin reviewing ETUDE Pang Pang Hair Shadow at 03:31 in a YouTube Shorts videoPang Pang Hair Shadow"You dab a little immediately it looks like you have much fuller thicker hair."$19.00@haleykimaking reviewing ETUDE ETUDE Dr. Mascara Fixer at 09:52 in a YouTube Shorts videoDr. Mascara Fixer"I'm going to put this mascara primer right away to keep the curl all day."$10.40@val_foche reviewing ETUDE Jelly Color Liquid Blush at 21:49 in a YouTube Shorts videoLovely Cookie Blusher"My absolutely favorite blush."$11.70@kellydriscoll reviewing ETUDE Soon Jung 2x Barrier Intensive Cream at 19:12 in a YouTube Shorts videoSoon Jung 2x Barrier Intensive Cream"This is a great line to look at for some affordable picks for really sensitive skin because they're extremely minimal types of formulas, really formulated for irritated sensitive skin in mind."$20.99@frmheadtotoe reviewing Etude House Drawing Eye Brow at 16:47 in a YouTube Shorts videoDrawing Eye Brow"I cannot believe how good this brow pencil is because it is so inexpensive."$3.30@amandaz reviewing ETUDE Dear Darling Marker Tint at 40:33 in a YouTube Shorts videoDear Darling Marker Tint"Oh, that is perfect."$11.40@frmheadtotoe reviewing Etude House Over Glowy Lip Tint at 24:18 in a YouTube Shorts videoOver Glowy Tint"I love using this particular cherry red kind of shade to do an ombre lip where it's darkest in the middle and blend it out."$9.80@prernajoshii reviewing ETUDE Dear Darling Water Tint at 06:11 in a YouTube Shorts videoDear Darling Water Tint"I love this tint so much."$6.90@abbeyyung reviewing ETUDE Soon Jung X Director's Moisture Sun Cream at 14:02 in a YouTube Shorts videoSoon Jung X Director's Moisture Sun Cream"This is one that again is thicker than Make Prem. I would describe this as a silky lotion cream hybrid."$15.76avatarling mentioning ETUDE Ginger Sugar Essential Lip Balm at 37:39 in their YouTube videoGinger Sugar Essential Lip Balm"This is my go-to lip balm that I have been enjoying all year and even before that."-@soobeauty_official reviewing ETUDE Ginger Sugar Melting Balm Stick at 15:22 in a YouTube Shorts videoGinger Sugar Melting Balm"I absolutely love this because first, the texture is so easy to use."$9.10@stephaniemarie reviewing ETUDE Makeup Bags at 23:06 in a YouTube Shorts videoMakeup Bags"I love that the interior compartment can come completely out. It's washable on the inside."-@krystallee reviewing Etude House Contouring Brushes at 06:34 in a YouTube Shorts videoContour Powder Brush (3 Types)"They were disappointing like see how flimsy this is it has no strength for contouring."$8.40

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Curl Fix Mascara
4.9Variant: 01 BlackCurl Fix Mascara
Haley KimHaley Kim1.4M subscribers
4.9Variant: 01 BlackCurl Fix Mascara
Haley KimHaley Kim1.4M subscribers
4.6Curl Fix Mascara
Soo Beauty 수뷰티Soo Beauty 수뷰티419K subscribers
4.2Variant: BrownCurl Fix Mascara
Shelley NayakShelley Nayak41K subscribers
Moistfull Collagen Cream
4.2Moistfull Collagen Cream
Dr DrayDr Dray2.6M subscribers
MENTIONSMoistfull Collagen Cream
  • “The formula is fragrance-free, absorbs quickly, and doesn't leave a heavy or greasy feel, which helps it make a good first impression across many skin types”14:24–14:29
  • “The texture is lightweight and spreads easily, making it suitable for dry skin, combination skin, and even oily but dehydrated skin”14:33–14:38
  • “The collagen in the formula isn't meant to instantly plump the skin, but rather to support moisture retention and improve surface elasticity over time, helping skin look healthier and more resilient”14:40–14:47
  • “At this price point, you get a moisturizer that can be used both morning and night, year round, and shared by multiple members of the household”15:06–15:10
  • Source: Best and worst skincare at Costco reviewed - Feb 19, 2026
Frugal FlowFrugal Flow45K subscribers
Moistfull Collagen Cream
Shelley NayakShelley Nayak41K subscribers
Contour Powder
4.2Contour Powder
Beauty WithinBeauty Within2.7M subscribers
Fixing Tint
4.9Variant: Baked PecanFixing Tint
  • “Think of these as what everyone probably wished the 2016 liquid lipsticks would be”27:34–27:39
  • “These are slightly sheer. They're not quite as intense with creaminess with pigment. They don't feel necessarily like complete matte intensity thick paints. They're subtler. They're thinner”27:41–27:48
  • “I think that they are more blurring, but they also don't look pasty and thick on the lips”27:54–28:02
  • “They last really well”28:02–28:05
  • “They're just really lovely if you do enjoy something more matte, something that's going to last longer”28:05–28:09
  • “I only discovered them in the last couple of years and just since then, I just can't get enough”28:12–28:19
  • Source: Top K beauty products of 2025 - Nov 18, 2025
Amanda ZAmanda Z128K subscribers
4.9Variant: Baked PecanFixing Tint
  • “This is one of the best matte lip formulas I've have tried period I'm talking like Western Beauty I'm talking Asian beauty I'm talking lipstick lip stain in general this is just a beautiful matte lip formula”8:53–9:05
  • “What this lip tint has that a lot of other lip tints don't have is a very unique evenness to the pigment without relying on a ton of silicone”9:23–9:33
  • “The pigmentation itself is incredibly even and it's non-drying pigment”9:49–9:56
  • “This one somehow avoids all of that the texture itself again it's very spreadable and even”10:18–10:27
  • “I also really enjoy how the finish is very blotted and slightly blurred but it doesn't necessarily leave that weird ring of silicone”10:43–10:53
  • “It is just a very apply forget kind of product”11:20–11:31
  • “The finish is more matte but it's not this again very waxy creamy putty kind of matte”11:28–11:35
  • “I see this as a beautiful everyday matte lip product and it's definitely one that is at the top of my list”11:48–11:56
  • Source: Best affordable K-Beauty lip products - Feb 25, 2025
Amanda ZAmanda Z128K subscribers
1Fixing Tint
  • “I really don't like the smell of it. It stinks. It has a very, very strong floral, talcum powder kind of smell. It's sweet, it's floral, it's sickly. Not good”14:08–14:13
  • “If you're sensitive to fragrance or strong scents, I would avoid”14:21–14:26
  • “I don't think the lip tint performs very well either”14:30–14:33
  • “It comes off super easily. It will not last a meal. It is not fully transfer-proof”14:41–14:51
  • “It does not do any of what it claims to do”14:51–14:56
  • “It does that sort of old liquid lipstick effect where it makes your lips look really shriveled and dry”14:56–15:00
  • “It doesn't feel comfortable to wear at all”15:05–15:10
  • “This is one of the most drying lip tint formulas that I have tried”15:08–15:15
  • Source: 5 K-Beauty Products I Regret Buying - Apr 10, 2026
AvatarLingAvatarLing3K subscribers
SoonJung pH 6.5 Whip Cleanser
4.8SoonJung pH 6.5 Whip Cleanser
  • “This is my another old favorite”
  • “I think I must have gone through three four bottles of it”
  • “It has a very gentle formula”
  • “It's fragrance free, essential oil free”
  • “This cleanser is something which I feel will work for most of the skin type except for anyone who has extremely very very very dry damage skin or anyone who has oil dripping skin”
  • “Keeps your sensitivity on skin under check”
  • “This is like time tested product”
  • “In the past I had damaged skin, dehydrated skin this was my go to face wash like any day”
  • Source: Hydrating facial cleanser review for dry and damaged skin - Nov 9, 2025
Shelley NayakShelley Nayak41K subscribers
3.5SoonJung pH 6.5 Whip Cleanser
Abbey YungAbbey Yung827K subscribers
Pang Pang Hair Shadow
Dr. Mascara Fixer
Lovely Cookie Blusher
4.8Variant: Blueberry MilkshakeLovely Cookie Blusher
Val FochéVal Foché14K subscribers
Soon Jung 2x Barrier Intensive Cream
4.2Soon Jung 2x Barrier Intensive Cream
  • “This is a great line to look at for some affordable picks for really sensitive skin because they're extremely minimal types of formulas, really formulated for irritated sensitive skin in mind”18:58–19:03
  • “If you do have oily skin that's really ailing with sensitivities, this would be a very healing cream for you”19:12–19:19
  • “It is very healing and soothing, but it's still pretty light”
  • “If you are very dry, this isn't going to feel like enough for you”19:30–19:38
  • Source: Best K-Beauty Under $20: Fragrance-Free & Worth It - May 14, 2026
Kelly DriscollKelly Driscoll90K subscribers
Drawing Eye Brow
4.9Variant: 02 Gray BrownDrawing Eye Brow
From Head To ToeFrom Head To Toe1.2M subscribers
Dear Darling Marker Tint
Over Glowy Tint
Dear Darling Water Tint
Soon Jung X Director's Moisture Sun Cream
4.2Soon Jung X Director's Moisture Sun Cream
Abbey YungAbbey Yung827K subscribers
Ginger Sugar Essential Lip Balm
4.8Ginger Sugar Essential Lip Balm
  • “This is my go-to lip balm that I have been enjoying all year and even before that”37:32–37:39
  • “Honestly, this lasts for such a long time”37:39–37:44
  • “It is a really thick, waxy, nourishing balm which moisturizes the lips, leaves the lips feeling plump and nourished even after it's been absorbed and worn off”37:41–37:47
  • “You put it on and even after it's been absorbed, your lips feel thoroughly nourished and not dry after it”38:01–38:07
  • “I really enjoy the thick formula with this because I find that it really hugs the lips and it's very long-lasting”38:07–38:12
  • “I also like that being a squeezy formula, this doesn't harden and get really difficult or impossible to squeeze out during the colder months”38:13–38:21
  • Source: Best skincare of 2025: K-beauty and J-beauty favourites - Jan 18, 2026
AvatarLingAvatarLing3K subscribers
Ginger Sugar Melting Balm
4.9Variant: #3 Bare PeachGinger Sugar Melting Balm
Soo Beauty 수뷰티Soo Beauty 수뷰티419K subscribers
Makeup Bags
4.9Makeup Bags
Stephanie MarieStephanie Marie279K subscribers
Contour Powder Brush (3 Types)
Brand note

Etude is a Korean beauty brand that creators consistently turn to for mascara, specifically the Curl Fix Mascara, which is widely considered a go-to for straight, fine lashes that need a strong, lasting curl. It dries quickly, doesn't clump, and gives a clean, natural look even with multiple layers. On the flip side, their Fixing Tint lip stain has drawn sharp criticism for being extremely drying, strongly scented, and not transfer-proof, so that's one to skip if you're sensitive to those issues.

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