- “This will bring you to tears”5:22–5:24
- “It's honestly my favorite one out of all of the ones that they have”5:25–5:29
- “It's so gorgeous”5:29–5:34
- “It's like this champagney sparkle that looks insane”5:29–5:36
- “It doesn't even look real on the lid”5:34–5:38
- “The more you pack on, the more intense and crazy it looks”5:36–5:40
- “It is just so damn good”5:46–5:50
- Source: My current favorites - the best of the best - Sep 8, 2025
Half Magic
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- “This is my favorite eyeshadow of all time”29:23–29:28
- “I can't even describe the level of shimmery glitteriness that this gives. It is like nothing else that I've tried. Mindblowingly beautiful”29:30–29:40
- Source: Best makeup of 2025 - Jan 22, 2026
- “Their glitter puck shadows, wow are they incredible, especially the shade Glamour Pop”12:23–12:28
- “It looks insane wet foil glitter goodness on the lid. You will not be disappointed”12:31–12:36
- “You need to try these. They're amazing”12:36–12:40
- Source: Best products of the year 2025 favorites - Jan 5, 2026
- “The glitter puck pressed glitters from Half Magic are incredible”
- “Cyber Diamond is insane”
- “It's like diamondlike shimmer that's like foiled”
- “It's insane”
- “This formula is incredible”
- “It like actually makes me giddy because it's so good”
- “You will never go through this”9:00–9:04
- Source: My current favorites - the best of the best - Sep 8, 2025
- “I don't know how they get away with this, honestly. They are massive, so shiny, and the texture of these are really interesting because they feel wet”16:13–16:17
- “They look so pigmented and just like perfectly metallic on the lids without anything else”
- “They are beautiful and sparkly”16:30–16:33
- “I have like all three of the shades. I need more of these. I want these in like every color”16:49–16:54
- Source: My 2025 makeup favorites - Dec 23, 2025
- “This is the most beautiful, stunning adult gold right here. It just looks like pure magic”39:34–39:39
- “This one has just the most beautiful ethereal like very close together glitter”40:14–40:20
- Source: Best makeup of 2025 awards - Jan 4, 2026
Brand note
Half Magic is a brand built around high-impact sparkle — think wet-looking glitter shadows, glossy metallic finishes, and eye-catching color that actually stays put. The formula philosophy seems to be 'more is more,' with creators consistently calling out the intensity, smoothness, and longevity of the eyeshadows and sticks. The Flik Eraser Makeup Correcting Pen is the standout utility product: a micellar-water pen that sharpens edges without bleeding, and one creator calls it a daily necessity for winged liner.
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