- “It has been my favorite hair treatment of the last six months”9:25–9:34
- “It smells really good to me. It's got that perfect hair treatment texture”9:31–9:36
- “If you have like normal hair, if you have damaged hair, brittle, dry ends, and you just feel like a normal conditioner is not doing enough, I'm telling you, you got to move over to hair treatments”9:36–9:41
- “They're a thicker version of a conditioner, but it doesn't weigh your hair down. It locks everything instantly softens it makes it manageable and I can't live without it”9:46–9:49
- “This one tippity top”
- Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair - Dec 27, 2025
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Brand note
Kose is the Japanese drugstore brand that quietly outperforms its price point, especially in cleansing. The Softymo Speedy Cleansing Oil is the anchor — a lightweight, no-fragrance oil that melts off makeup and sunscreen fast without stinging eyes or leaving residue. It's not the most hydrating for dry skin, but it's a reliable, affordable workhorse that multiple creators reach for over pricier options.
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