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Brand note

L.A. Girl is the drugstore brand that keeps showing up in creator routines for the same reason it did a decade ago: shockingly low prices and formulas that just work, especially for lip liners and concealers. The Pro.Conceal HD Concealer is the anchor — a $6 workhorse that creators use for everything from undereyes to nose contour to bronzer, though it can be a little harder to blend than some.

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