- “This is the stickiest, grippiest, tackiest primer I've ever tried”4:16–4:21
- “This is the strongest one I've tried”
- “Your makeup will not move. Like, this literally glues your makeup to your face”4:54–5:02
- “It's a really really nice option if you want that glowy, hydrated base, but you also want longevity because your makeup will not go anywhere”4:59–5:04
- “My makeup will last longer on the side where I use this primer”5:15–5:21
- “If I am reaching for something sticky, this is what I'll be using this summer”5:31–5:35
- Source: Best drugstore makeup for hot weather - May 18, 2026
L.A. Girl
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- “Oh, wow. It kind of feels like the Elf Power Grip a little bit. It feels sticky, which I do like”7:48–7:51
- “The L.A. Girl H2O Lock Primer was good, too. I cannot wait to keep using this because I do feel like it has a quite a bit of hold and it's also really hydrating. It's very sticky, though”18:52–18:56
- Source: Testing viral Five Below dupes - Apr 25, 2026
Brand note
L.A. Girl is the drugstore brand that keeps showing up in creator routines for the same reason it did a decade ago: shockingly low prices and formulas that just work, especially for lip liners and concealers. The Pro.Conceal HD Concealer is the anchor — a $6 workhorse that creators use for everything from undereyes to nose contour to bronzer, though it can be a little harder to blend than some.
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