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L.A. Girl

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@laura88lee reviewing L.A. Girl Lock-It Lip Liner at 00:56 in a YouTube Shorts videoPerfect Precision Lip Liner"These are like a matte, beautiful, blendable lip liner."$3.50@itsbabykelz reviewing L.A. Girl HD Pro.Conceal at 00:23 in a YouTube Shorts videoPro.Conceal HD Concealer"This is a really good concealer. It's always been one of my favorites."-@juicyjas reviewing L.A. Girl Pro Perfect Multitasking Setting Spray at 00:32 in a YouTube Shorts videoPro Perfect Oil Control All Day Setting Spray"And the L.A. Girl Pro Perfect Multitasking Setting Spray has such a nice fine mist and marinates all of the makeup beautifully."$10.00@andreamatillano reviewing L.A. Girl H2O Lock Hydrating Gel Primer at 04:54 in a YouTube Shorts videoH2O Lock Hydrating Gel Primer"This is the stickiest, grippiest, tackiest primer I've ever tried."-@elm0zwrldyt reviewing L.A. Girl Pro Powder at 18:32 in a YouTube Shorts videoPro Setting Powder"I mean, it's okay. I guess it's very finely milled. Like very finely milled."$8.00@andreamatillano reviewing L.A. Girl Shockwave Lipliner at 38:36 in a YouTube Shorts videoShockwave Lipliner"They definitely get long wear out of this product."$7.00@taylorwynn reviewing L.A. Girl H2O Lock Hydrating Setting Powder at 20:48 in a YouTube Shorts videoH2O Lock Hydrating Setting Powder"This next step is key to life, okay?"$6.00@taylorwynn reviewing L.A. Girl H2O Lock Setting Spray at 19:10 in a YouTube Shorts videoH2O Lock Setting Spray"Nice fine mist. Doesn't have a scent, like they didn't add a fragrance. It just smells like makeup."$6.00@rachhloves reviewing L.A. Girl Blue Pigment at 21:56 in a YouTube Shorts videoPRO.color Foundation Mixing Pigment"Tiny little drop of this, your little orangey makeup, done. Toned out."$10.00@laurafagelman reviewing L.A. Girl Contour Wand at 26:09 in a YouTube Shorts videoGlow Envy Contouring Wand"I use it as my bronzer and it's really good."$9.00@taylorwynn reviewing L.A. Girl Shockwave Nude Lip Liner at 15:56 in a YouTube Shorts videoShockwave Nude Lip Liner"This is such a good formula. Again, more of like a gel kind of lip liner."$4.99@andreamatillano reviewing L.A. Girl Shockwave Eyeliner at 52:18 in a YouTube Shorts videoShockwave Eyeliner"They're very creamy, so they do glide on the upper lash line really, really easily if I want to create a wing or just define my eyes."$4.49@zabrena reviewing L.A. Girl Instant Finish Blurring Powder at 06:19 in a YouTube Shorts videoPro Setting Brightening Loose Powder"Very lightweight, goes onto the skin beautifully."$8.99@haleykimaking reviewing L.A. Girl Velvet Blush Contour Stick at 02:19 in a YouTube Shorts videoVelvet Contour Stick Blush"It felt a bit on the drier creamy formula side, a bit waxier than creamy."$13.99@juicyjas reviewing L.A. Girl Arch Envy Brow Pencil at 01:14 in a YouTube Shorts videoArch Envy Brow Pencil"It's a little bit waxy, the formula."$7.50@elm0zwrldyt reviewing L.A. Girl White Concealer at 04:22 in a YouTube Shorts videoHD Pro.Conceal Flat White Corrector"I've been using white face paint pretty much. This is L.A. Girl or something. Yeah, L.A. Girl white concealer. I also use this to do goth makeup."$3.99Pro Perfect Setting Spray"These are gorgeous. I will use these to top up my makeup all the time to set my makeup. They have a really nice aerosol mist here. Oh my gosh, so nice."$8.99@juicyjas reviewing L.A. Girl Kajal Auto Eyeliner at 04:35 in a YouTube Shorts videoKajal Auto Eyeliner"I'm going to run this right up top. There we go. It just I feel like helps the lashes to look a little bit more seamless and thick."$6.00@juicyjas reviewing L.A. Girl Just Blushing at 04:07 in a YouTube Shorts videoJust Blushing"Oh, wow, that's pigmented."$7.50@abbeyyung reviewing L.A. Girl Volumatic Volumizing Tubing Mascara at 07:56 in a YouTube Shorts videoVolumatic Volumizing Tubing Mascara"I absolutely hate this wand it's too Pokey it's too bulky and it's too flimsy"$8.00@easymakeups reviewing L.A. Girl Jet Set Liquid Liner at 02:34 in a YouTube Shorts videoJetsetter Liquid Liner"I'm doing an extremely thin line."$6.99@juicyjas reviewing L.A. Girl On Cloud Nine Bouncy Blush Bronzer Duo at 09:26 in a YouTube Shorts videoOn Cloud Nine Bouncy Blush Bronzer Duo"Oh, it's pretty light this color. Yeah, it feels like a mousse. Super light."$8.00@juliedawnbeauty reviewing L.A. Girl Just Blushing Blush at 08:40 in a YouTube Shorts videoJust Blushing Blush"This is one of my favorite brands for blushes, the L.A. Girl."$5.99@easymakeups reviewing L.A. Girl Shimmer Spray at 05:35 in a YouTube Shorts videoShimmer Spray"Oh, love, love, love. L.A. Girl shimmer spray. Love that."$7.99@moorebeautifully reviewing L.A. Girl Pro Perfect Hydrating Setting Spray at 43:35 in a YouTube Shorts videoPro Perfect Hydrating Setting Spray"These are gorgeous. I will use these to top up my makeup all the time to set my makeup. They have a really nice aerosol mist here. Oh my gosh, so nice."$8.99

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Perfect Precision Lip Liner
4.9Perfect Precision Lip Liner
  • “These are like a matte, beautiful, blendable lip liner”0:52–0:58
  • “After it sets for 20 seconds, it doesn't move on your lips”0:56–1:04
  • “Once they set, you are locked in”
  • “You have play time. So if you want to blend them out, smudge them, you have 20 seconds to go”1:45–1:52
  • “These are going to lock in and stay on your lips and kind of like stain your lips in a way”2:15–2:18
  • “I think these are worth every single penny”2:18–2:24
  • “I'm obsessed with these”3:42–3:46
  • “Do you see how much gloss is on top of this lip liner? Do you see I've been drinking this drink, and there is nothing on it? Do you see how it hasn't moved? And I've been sitting here for over an hour talking to you. It has not moved”35:23–35:28
  • Source: Amazon Prime Day Haul: Over 40 Best Deals - Jun 23, 2026
Laura LeeLaura Lee4.6M subscribers
4.6Variant: CaféPerfect Precision Lip Liner
juicyjasjuicyjas1.1M subscribers
Pro.Conceal HD Concealer
4.6Variant: BisquePro.Conceal HD Concealer
  • “This is a really good concealer. It's always been one of my favorites”
  • “The concealer is an excellent formula. If you've never tried it, this is a classic staple. I've been using this for over 10 years”
  • “Concealer from L.A. Girl, I love. This is one of those products that I always go for whenever I want something affordable that is just a reliable, good formula. It's hydrating, it has a natural finish”0:57–1:01
  • Source: Testing viral Five Below dupes - Apr 25, 2026
juicyjasjuicyjas1.1M subscribers
4.6Variant: NaturalPro.Conceal HD Concealer
  • “This is a really good concealer. It's always been one of my favorites”3:04–3:11
  • “The concealer is an excellent formula. If you've never tried it, this is a classic staple. I've been using this for over 10 years”10:30–10:34
  • “Concealer from L.A. Girl, I love. This is one of those products that I always go for whenever I want something affordable that is just a reliable, good formula. It's hydrating, it has a natural finish”19:19–19:24
  • Source: Testing viral Five Below dupes - Apr 25, 2026
juicyjasjuicyjas1.1M subscribers
Pro Perfect Oil Control All Day Setting Spray
4.2Pro Perfect Oil Control All Day Setting Spray
Andréa MatillanoAndréa Matillano362K subscribers
H2O Lock Hydrating Gel Primer
4.8H2O Lock Hydrating Gel Primer
  • “This is the stickiest, grippiest, tackiest primer I've ever tried”4:16–4:21
  • “This is the strongest one I've tried”
  • “Your makeup will not move. Like, this literally glues your makeup to your face”4:54–5:02
  • “It's a really really nice option if you want that glowy, hydrated base, but you also want longevity because your makeup will not go anywhere”4:59–5:04
  • “My makeup will last longer on the side where I use this primer”5:15–5:21
  • “If I am reaching for something sticky, this is what I'll be using this summer”5:31–5:35
  • Source: Best drugstore makeup for hot weather - May 18, 2026
Andréa MatillanoAndréa Matillano362K subscribers
Pro Setting Powder
Shockwave Lipliner
H2O Lock Hydrating Setting Powder
4.9H2O Lock Hydrating Setting Powder
  • “This next step is key to life, okay?”20:41–20:45
  • “I tried this in one of my recent makeup videos like a over a month ago and since then I've been using it every single day”20:48–20:54
  • “If you need a powder that is actually blurring on the pores and affordable, look no further”20:54–20:59
  • “It is extremely finely milled”21:06–21:09
  • “It's not one of those powders that like if you use too much it's going to look heavy”21:12–21:18
  • “I just think it gives a really nice like flat, soft look”21:45–21:49
  • “One of my favorite things to do is put it right between my eyebrows, but keep the rest of my forehead more dewy glowy. If you do that, it just really makes your skin look smooth”21:47–21:53
  • Source: Summer Makeup Routine for Heat & Humidity - Jul 21, 2026
Taylor WynnTaylor Wynn861K subscribers
4.9H2O Lock Hydrating Setting Powder
  • “This is a super finely milled powder”13:44–13:50
  • “Okay, that is looking definitely very mattifying but also quite blurring. Very blurring”13:47–13:51
  • “I'd be curious to compare this to my L'Oreal powder because in the recent years has been the most blurring powder that isn't discontinued. I'm curious to compare this like side by side to that because right now I honestly feel like this is looking smoother right now”
  • “This powder I'm so happy with”21:33–21:36
  • “The thing I'm like most excited to keep trying and that I discovered in this video is this powder. This definitely smoothed out my pores, my texture. I mean it looks like airbrushed”24:34–24:37
  • Source: Affordable drugstore makeup under $15 - Jun 3, 2026
Taylor WynnTaylor Wynn861K subscribers
H2O Lock Setting Spray
PRO.color Foundation Mixing Pigment
Glow Envy Contouring Wand
Shockwave Nude Lip Liner
Shockwave Eyeliner
Pro Setting Brightening Loose Powder
2Pro Setting Brightening Loose Powder
  • “Very lightweight, goes onto the skin beautifully”6:15–6:22
  • “It does provide a nice blur to the skin and the finish looks beautiful”6:19–6:25
  • “This one did not fully keep the face from having that glow”7:27–7:37
  • “Is it one that I would use again? Probably not because I have better powders from the drugstore that I've discovered that do a better job. So, I wasn't so impressed with that one”7:39–7:45
  • Source: Drugstore makeup reviews - Dec 5, 2025
ZabrenaZabrena588K subscribers
Velvet Contour Stick Blush
3.5Variant: DreamyVelvet Contour Stick Blush
  • “It felt a bit on the drier creamy formula side, a bit waxier than creamy”2:15–2:19
  • “It claims to give a soft powdery finish which is accurate”2:19–2:23
  • “When blending with fingers the formula dries quickly on the skin leaving a natural soft matte skin-like finish”2:30–2:34
  • “It applies evenly without being patchy”2:42–2:45
  • “Even after two layers the pigmentation remains quite light on my complexion”2:47–2:49
  • “I was impressed by its long-lasting power”3:22–3:22
  • “If you have a light complexion and are looking for sheer coverage blush look I think this will be a great option”3:24–3:28
  • “This product is too sheer and it doesn't give that even coverage so you have to blend really quickly or apply carefully to get that even coverage natural look”3:28–3:36
  • Source: Best & worst drugstore blushes for different skin types - Sep 29, 2024
Haley KimHaley Kim1.4M subscribers
Arch Envy Brow Pencil
2Variant: Soft BlackArch Envy Brow Pencil
  • “It's a little bit waxy, the formula”0:49–0:51
  • “It's not bad. It's not great”
  • “I'm not crazy about the brow pencil”1:14–1:17
  • “It has a bit of a waxy-er formula and I feel like you have to go in a bunch with the pencil to get some good color payoff and to actually fill in your brows evenly”1:15–1:21
  • “The Arch Envy Brow Pencil from L.A. Girl is a no-go for me”17:34–17:38
  • “The formula is a bit waxy and you really have to build it up quite a bit to get any type of fullness or pigment on your brows”17:46–17:50
  • Source: Testing viral Five Below dupes - Apr 25, 2026
juicyjasjuicyjas1.1M subscribers
HD Pro.Conceal Flat White Corrector
Pro Perfect Setting Spray
Kajal Auto Eyeliner
Just Blushing
Volumatic Volumizing Tubing Mascara
1Volumatic Volumizing Tubing Mascara
Abbey YungAbbey Yung840K subscribers
Jetsetter Liquid Liner
On Cloud Nine Bouncy Blush Bronzer Duo
4Variant: Misty MauveOn Cloud Nine Bouncy Blush Bronzer Duo
juicyjasjuicyjas1.1M subscribers
Just Blushing Blush
Shimmer Spray
Pro Perfect Hydrating Setting Spray
Brand note

L.A. Girl is the drugstore brand that keeps showing up in creator routines for the same reason it did a decade ago: shockingly low prices and formulas that just work, especially for lip liners and concealers. The Pro.Conceal HD Concealer is the anchor — a $6 workhorse that creators use for everything from undereyes to nose contour to bronzer, though it can be a little harder to blend than some.

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