Milk Makeup

Milk Makeup is best known for its Hydro Grip line, which uses a tacky, water-based formula to help makeup stay put. The Hydro Grip primer creates a sticky base that holds foundation well, though some find it less grippy than competitors. The matching skin tint offers light-to-medium coverage with a hydrating, skin-like finish—creators say it works best for normal to dry skin, while oily types may need powder. The Cooling Water Jelly Tint is a highly pigmented blush stain that lasts all day but can be patchy and stains clothes easily.