Natasha Denona

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5Variant: N4Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer
4.9Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer
  • “This doesn't feel dry under the eyes, but it also is great for oily skin”9:21–9:27
  • “It is a ultra flawless concealer that wears beautifully well, gives beautiful coverage, but you don't have to apply a massive amount of coverage in order to make this work”9:27–9:37
  • “It's a very flexible product in those terms”9:49–9:52
  • “All skin type, all skin age friendly”10:09–10:12
  • “It's a phenomenal formula concealer that will not disappoint you. It is just a perfect formula”10:18–10:23
  • Source: 15 no fail makeup products - Jan 10, 2026
4.9Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer
  • “This has less of a dry-down time than let's just say Natasha Denona High Glam Concealer or Max Factor Revenge French Face or any of the more hydrating moisturizing concealers like Tower 28's”0:15–0:21
  • “Those are going to take more time to dry down and self-set than this one will”0:29–0:32
  • “More hydrating more moisturizing formulas could take up to a minute to 2 minutes to dry down to like 90%”0:24–0:29
  • Source: Concealer that lasts all day - Apr 21, 2026
4.9Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer
  • “This is one of the best powerhouse concealers on the market. Full coverage so less is more. You don't have to overuse it, you don't have to glob on a ton of product to get a really beautiful flawless look to your under eyes with a lot of coverage. A few dots, blend it out, set it, you are good to go”10:34–10:38
  • “Whether you have oily skin or dry skin, this has a perfect amount of moisture that looks flawless under your eyes. It never looks crackly, it never looks too cakey or creasy. It is just a solid formula that's absolutely worth the money”10:50–10:56
  • Source: Luxury vs drugstore: where to spend your money - Mar 8, 2025
5Variant: R2Hy-Glam Concealer
4.9Hy-Glam Concealer
  • “This is so beautiful, so viral for a reason, so many people's favorites for a reason because it gives me and my under eyes that plump and beautiful hydration that I get with my favorite foundations”11:30–11:35
  • “It's so high coverage without feeling like it”11:49–11:54
  • “It's not moussey, but it's kind of thicker and has some body, so it actually fills in your under eyes”11:56–12:01
  • “Oh my gosh, it is the most gorgeous, stunning thing on the face of the planet. No regrets. No regrets”12:16–12:21
  • Source: Best makeup of 2025 awards - Jan 4, 2026
Brand note

Natasha Denona's Hy-Glam line has become the brand's anchor, with the concealer and foundation both coming up as versatile, high-coverage formulas that manage to look natural rather than heavy. The concealer in particular gets called out for suiting all skin types and ages, with a formula that sets quickly without drying or creasing. The foundation offers a satin finish that wears well through the day, though some with oilier skin may find it too shiny. Overall, the brand delivers reliable, long-wearing complexion products that balance coverage with a skin-like feel.

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