Natasha Denona

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5HY-GEN Energizing & Hydrating Primer Serum
  • “It gives the most beautiful glow to the skin”2:00–2:05
  • “It also feels hydrating, but it does really help to like adhere your foundation to it”2:03–2:08
  • “It gets a little bit of tackiness. It's not going to feel sticky, but it's going to help your foundation to last longer and also give you a beautiful glow underneath”2:06–2:12
  • “I love it and will be repurchasing ASAP”2:22–2:26
  • Source: Best makeup of 2025 - Dec 30, 2025
Brand note

Natasha Denona's Hy-Glam line has become the brand's anchor, with the concealer and foundation both coming up as versatile, high-coverage formulas that manage to look natural rather than heavy. The concealer in particular gets called out for suiting all skin types and ages, with a formula that sets quickly without drying or creasing. The foundation offers a satin finish that wears well through the day, though some with oilier skin may find it too shiny. Overall, the brand delivers reliable, long-wearing complexion products that balance coverage with a skin-like feel.

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