- “This is a beautiful again a more neutral cool tone. I love the undertone of this. It's a little bit more mauve, kind of brown tone in there, too”31:41–31:46
- “Extremely long-wearing. This lasts through eating, through talking”31:58–32:03
- “If you want something that's literally not going to budge and smudge, this is it. It's the best”32:03–32:07
- “You can eat, you can talk, you can do anything and it's not coming off. Even using a wipe, I have to like really scrub my lips to take this off”32:08–32:13
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
Natasha Denona
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- “Liyan is a gorgeous neutral pink”9:55–10:00
- “This is waterproof and matte”9:58–10:02
- “Extremely long-wearing”10:00–10:02
- “This is another formula that you will not have to constantly touch up with throughout the day”10:02–10:05
- “I was eating cake. I was eating dinner. I was doing all the things and this did not come off”10:07–10:10
- “One of the best special occasion long-wearing lip liners on the market hands down”10:10–10:16
- Source: The best lip liners and my go-to lip combos - Apr 15, 2026
- “This formula is waterproof and will not budge throughout the day”0:19–0:24
- “If you want something where you don't have to constantly reapply, you will love this one”0:22–0:25
- Source: Top 5 long wearing lip liners - Jan 14, 2026
- “All of these are supposed to be lip shades. So they're not necessarily going to be contour shades. They're not actually supposed to be noticeable on your lips”36:31–36:36
- “All of these are kind of shades of nude and pink to actually mimic natural lips”36:40–36:47
- “These are definitely great for that because again, they're expertly picked specifically for the color and so they serve that purpose”36:56–37:02
- Source: Best luxury makeup of 2025 - Jan 11, 2026
- “Very user-friendly, very easy to use”17:56–18:01
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
Brand note
Natasha Denona's Hy-Glam line has become the brand's anchor, with the concealer and foundation both coming up as versatile, high-coverage formulas that manage to look natural rather than heavy. The concealer in particular gets called out for suiting all skin types and ages, with a formula that sets quickly without drying or creasing. The foundation offers a satin finish that wears well through the day, though some with oilier skin may find it too shiny. Overall, the brand delivers reliable, long-wearing complexion products that balance coverage with a skin-like feel.
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