Natasha Denona

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@morganturnermakeup reviewing Natasha Denona Hyglam Foundation at 06:02 in a YouTube Shorts videoHy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation"It's full coverage, it's hydrating, it's not flat, but it's not too glowy, it's that perfect in between of everything that I want from a foundation."$52.00@erinnicoletv reviewing Natasha Denona Concealer at 09:58 in a YouTube Shorts videoHy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer"Another standout product that completely transforms my makeup is the Natasha Denona concealer."$32.00@moorebeautifully reviewing Natasha Denona Hyglam Concealer at 10:17 in a YouTube Shorts videoHy-Glam Concealer"This is probably one of the best concealers out there that you can get."$32@risadoesmakeup reviewing Natasha Denona High Glam Loose Setting Powder at 03:03 in a YouTube Shorts videoHY-GLAM Setting Powder"When I swept this powder over my T-zone, you could see the instant airbrushed effect, the complete blurring of my pores."$49@carmelnicolebeauty reviewing Natasha Denona I Need a Nude Eyeshadow Palette at 09:08 in a YouTube Shorts videoI Need a Nude Eyeshadow Palette"I don't think there has been a palette that has stood up to this from Natasha Denona since she released it."$69@juicyjas reviewing Natasha Denona I Need a Nude Lip Crayon at 31:58 in a YouTube Shorts videoI Need a Nude Lip Crayon"This is a beautiful again a more neutral cool tone. I love the undertone of this. It's a little bit more mauve, kind of brown tone in there, too."$25.00@angiehotandflashy reviewing Natasha Denona My Mini Dream Palette at 11:53 in a YouTube Shorts videoMy Dream Eyeshadow Palette"This one has three mattes and two shimmers. And again, it's just a beautiful palette."$29.00@moorebeautifully reviewing Natasha Denona Hyglam Foundation at 06:13 in a YouTube Shorts videoHY-GLAM Foundation"This is absolutely stunning."-@daceycash reviewing Natasha Denona HY-SCULPT Liquid Bronzer at 16:36 in a YouTube Shorts videoHY-SCULPT Liquid Bronzer"The best liquid bronzer of 2025 and it goes to none other than Natasha Denona."$36.00@maryammaquillage reviewing Natasha Denona Eye Sculpt Dramatic Palette at 26:10 in a YouTube Shorts videoEye Sculpt Texture & Tone Eyeshadow Palette"If we're talking about neutrals, I'm going to give it to the Natasha Denona Eye Sculpt Texture and Tone Palette in the dramatic shade."$82.00@angelicanyqvist reviewing Natasha Denona Hy-Blush Cream Duo at 17:17 in a YouTube Shorts videoHy-Blush Cloudy Cream Cheek Duo"These are quite possibly the best formulation that Natasha Denona has in her entire range right now. These duos are incredible."$42.00@angiehotandflashy reviewing Natasha Denona Mini Eye Sculpt Eyeshadow Palette at 11:15 in a YouTube Shorts videoMini Eye Sculpt Eyeshadow Palette"These are priced really well. They're like $27 for Natasha Denona eyeshadows, which are some of the best eyeshadows, the best quality with no fallout."$27.00I Need A Rose Lipstick$27.00@bykristinastudio reviewing Natasha Denona Glam Face Palette at 04:08 in a YouTube Shorts videoGlam Face Palette"I really, really enjoy this."$65.99@ilincaw reviewing Natasha Denona Hy Glam Brightener at 05:31 in a YouTube Shorts videoHY-GLAM Brightener"Look how pigmented this is."$32.00@cosywithcait reviewing Natasha Denona Xenon Palette at 02:39 in a YouTube Shorts videoXenon Eyeshadow Palette"It's Natasha Denona Xenon palette, which I think is just so beautiful."$69.00avatarling mentioning Natasha Denona Bronze Eyeshadow Palette at 26:58 in their YouTube videoBronze Eyeshadow Palette"This one is the one that I go to when I want a bit more pizzazz and more rich pigment."-@kellystrack reviewing Natasha Denona Hygen Primer at 02:03 in a YouTube Shorts videoHY-GEN Energizing & Hydrating Primer Serum"It gives the most beautiful glow to the skin."$50.00@babsbeauty reviewing Natasha Denona Quad Eyeshadow Palette NUDE at 34:23 in a YouTube Shorts videoLUXE GLAM COMPACT"I just loved how pretty it was, even though I think these are overpriced for how much you get."-

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4.9Variant: N7Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
4.9Variant: N7Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
  • “One of the things I love about this foundation is the undertones are just spot on”1:54–1:57
  • “It's got great coverage, it has a very natural finish, so it leaves the skin looking natural”4:14–4:18
  • “It doesn't look overly dewy or glowy or radiant, and it doesn't look dry and matte and flat either”4:18–4:23
  • “It looks like natural, healthy skin that is a subtle radiance”4:26–4:32
  • “It's very controlled, it's not really shiny, it doesn't look too shiny or dewy throughout the day”4:32–4:39
  • “It wears really well, it's a great longwearing foundation and it's lightweight”4:39–4:44
  • “It's great for over 40 skin when you don't want a lot of heavy products that just accentuate texture”4:44–4:50
  • “I fell in love with this last year”
  • Source: I tried Sephora's highest rated makeup - Feb 21, 2026
4.8Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
  • “The Natasha Denona High Glam Foundation was a new release this year and so many of you when this launched wanted me to try it. I finally gave it a go and it just it is really really good”3:15–3:20
  • “It feels so thin on the skin, but it also gives a nice radiance and it lasts really well”3:26–3:38
  • “It's hard to be able to get longevity and something that's smoothing and something that's lightweight and something that doesn't like suck the life out of your skin”3:43–3:46
  • “Usually in a dry down there tends to be a sacrifice in the quality look of your skin. like sometimes things will start to get a little bit cakey, things will start to look a little dry, but this kind of does everything”3:48–3:57
  • “Specifically for those of you with like a combination skin type, I just have a feeling you'll really really love this one”4:02–4:08
  • “It's also very very similar to the Nars light reflecting foundation”4:13–4:17
  • “This just happens to be slightly more liquidy and thin”
  • “Was a home run for me this year”4:10–4:14
  • Source: Best of beauty 2025 - Dec 30, 2025
4.6Variant: Y10Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
  • “This shocked me how much I love this. I have been wearing this almost every single day when I want something that's a little bit more luminous”11:05–11:12
  • “If you tend to like luminous radiant and glowy, I think you're going to love this just as much as I do”11:12–11:22
  • “I feel like it fits in between a gel and serum”11:39–11:42
  • “I know this is supposed to be a serum formula foundation but I actually feel like a lot of the qualities that I love about this foundation are very similar to characteristics that I love about some of my favorite gel foundations”11:43–11:46
  • “This is also a pretty full flawless coverage”11:55–11:58
  • “You can definitely sheer it out because of that formula”
  • “A little bit of product really has this unique ability to be stretched far across the skin without looking weird or without looking patchy”12:01–12:11
  • “I love the way it wears throughout the day”12:11–12:13
  • Source: Sephora Sale Must-Haves: Top Beauty Recommendations & In-Depth Reviews for 2025 - Oct 27, 2025
4.5Variant: N4Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
  • “I have to say this comes very very close to the Nars one. However, it's even more radiant”7:50–7:59
  • “People who want that very very radiant foundation. If you like coverage also, this one definitely has it”7:59–8:08
  • “It becomes one with the skin. It moves with the skin. It doesn't have like a life of its own on your face. It's really nice”8:14–8:21
  • “It requires powder. I find that on me, I don't necessarily use powder. Definitely not all over the face. After I apply this with this, I need powder all over my face”8:21–8:29
  • “I couldn't find my perfect shade... I still need to work a little bit harder to get my perfect color, but like I said, fantastic product”8:35–8:42
  • Source: Best makeup in 2025 - Jan 11, 2026
5Variant: N4Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer
4.9Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer
  • “This doesn't feel dry under the eyes, but it also is great for oily skin”9:21–9:27
  • “It is a ultra flawless concealer that wears beautifully well, gives beautiful coverage, but you don't have to apply a massive amount of coverage in order to make this work”9:27–9:37
  • “It's a very flexible product in those terms”9:49–9:52
  • “All skin type, all skin age friendly”10:09–10:12
  • “It's a phenomenal formula concealer that will not disappoint you. It is just a perfect formula”10:18–10:23
  • Source: 15 no fail makeup products - Jan 10, 2026
4.9Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer
  • “This has less of a dry-down time than let's just say Natasha Denona High Glam Concealer or Max Factor Revenge French Face or any of the more hydrating moisturizing concealers like Tower 28's”0:15–0:21
  • “Those are going to take more time to dry down and self-set than this one will”0:29–0:32
  • “More hydrating more moisturizing formulas could take up to a minute to 2 minutes to dry down to like 90%”0:24–0:29
  • Source: Concealer that lasts all day - Apr 21, 2026
4.9Hy-Glam Brightening & Hydrating Medium to Full Coverage Crease Proof Serum Concealer
  • “This is one of the best powerhouse concealers on the market. Full coverage so less is more. You don't have to overuse it, you don't have to glob on a ton of product to get a really beautiful flawless look to your under eyes with a lot of coverage. A few dots, blend it out, set it, you are good to go”10:34–10:38
  • “Whether you have oily skin or dry skin, this has a perfect amount of moisture that looks flawless under your eyes. It never looks crackly, it never looks too cakey or creasy. It is just a solid formula that's absolutely worth the money”10:50–10:56
  • Source: Luxury vs drugstore: where to spend your money - Mar 8, 2025
5Variant: R2Hy-Glam Concealer
4.9Hy-Glam Concealer
  • “This is so beautiful, so viral for a reason, so many people's favorites for a reason because it gives me and my under eyes that plump and beautiful hydration that I get with my favorite foundations”11:30–11:35
  • “It's so high coverage without feeling like it”11:49–11:54
  • “It's not moussey, but it's kind of thicker and has some body, so it actually fills in your under eyes”11:56–12:01
  • “Oh my gosh, it is the most gorgeous, stunning thing on the face of the planet. No regrets. No regrets”12:16–12:21
  • Source: Best makeup of 2025 awards - Jan 4, 2026
4.5HY-GLAM Setting Powder
2HY-GLAM Setting Powder
1.5HY-GLAM Setting Powder
5I Need a Nude Eyeshadow Palette
  • “I don't think there has been a palette that has stood up to this from Natasha Denona since she released it”9:02–9:08
  • “Nothing has ever come close, especially in terms of quality of the eyeshadows and how impactful they are”9:08–9:16
  • “It's definitely one of those that has stood the test of time that I know people still talk about as just being just that eyeshadow palette”10:20–10:27
  • “I always find myself just comparing every eyeshadow palette that's has cool tones in to this one”10:31–10:43
  • “I have purchased quite a few of Natasha Denona's offerings since and I just haven't found as much joy in the palettes as I did with this one”11:34–11:43
  • “If I did lose all of my makeup tomorrow, this is the palette that I would definitely repurchase first”
  • Source: Products I'd repurchase if I lost all my makeup - Apr 13, 2026
I Need a Nude Eyeshadow Palette
  • “Every single time I did my makeup with this palette, I was shocked at how much I loved the look and it was very different for me”31:09–31:14
  • “Every time it turned out so well, every time I got compliments”31:16–31:22
  • “If I needed something to not fail me, I would go to this because it just I don't know what magic is in this that no matter what I did, it always looked good”31:19–31:28
  • “The shimmers in here are absolutely gorgeous. They are a cut above a regular shimmer 100%”31:51–31:56
  • “I reach for it so much because of that. It's such a confidence booster”32:05–32:10
  • Source: Best makeup of 2025 awards - Jan 4, 2026
4.9Variant: LiyanI Need a Nude Lip Crayon
4.9Variant: LiyanI Need a Nude Lip Crayon
4.2I Need a Nude Lip Crayon
  • “All of these are supposed to be lip shades. So they're not necessarily going to be contour shades. They're not actually supposed to be noticeable on your lips”36:31–36:36
  • “All of these are kind of shades of nude and pink to actually mimic natural lips”36:40–36:47
  • “These are definitely great for that because again, they're expertly picked specifically for the color and so they serve that purpose”36:56–37:02
  • Source: Best luxury makeup of 2025 - Jan 11, 2026
3.5Variant: MiniMy Dream Eyeshadow Palette
HY-GLAM Foundation
4.5HY-SCULPT Liquid Bronzer
4.8Variant: DramaticEye Sculpt Texture & Tone Eyeshadow Palette
  • “If we're talking about neutrals, I'm going to give it to the Natasha Denona Eye Sculpt Texture and Tone Palette in the dramatic shade”25:44–25:50
  • “This is great because it's numbered by undertone and by intensity”26:10–26:18
  • “Kind of like really easy to understand how to build your look around it, how to sculpt your eye, your features. Very, very nice palette”26:27–26:33
  • “I reach for it all the time”
  • Source: Best luxury makeup of 2025 - Jan 11, 2026
3.5Variant: SoftEye Sculpt Texture & Tone Eyeshadow Palette
  • “I think everyone can love and benefit from this palette, it's just got a wide range of neutral shades, warm and cool, light to dark, matte to shimmer to pearls, it's very very versatile”
  • “This palette is just so good”22:23–22:26
  • “I think this is just one of those palettes that you can create an entire look with and just use this”
  • “This particular formula in this palette, it's just a little... not smooth, a little flaky, the little highlight shadow here, I'm a little disappointed with, it's just a little dry and like flaky, it's not adhering to the skin well”22:25–22:34
  • Source: I tried Sephora's highest rated makeup - Feb 21, 2026
4.9Hy-Blush Cloudy Cream Cheek Duo
  • “These are quite possibly the best formulation that Natasha Denona has in her entire range right now. These duos are incredible”17:05–17:17
  • “They have a shimmery side and they have a non-shimmery side. You can use them on their own or mixed together”17:17–17:25
  • “They do not lift makeup. They look beautiful on the skin. They look fresh and dewy without being like greasy, but they are not fly paper makeup”17:25–17:31
  • “This is quite honestly a fantastic cream blush formulation”17:31–17:34
  • Source: Best makeup releases of 2025 - Dec 11, 2025
4.9Bronze Eyeshadow Palette
  • “This one is the one that I go to when I want a bit more pizzazz and more rich pigment”
  • “The color scheme I think is absolutely gorgeous. I love warm tones, bronzes, warm browns, oranges. I think they're just so gorgeous, especially around this autumn winter season”
  • “And Natasha Denona's eyeshadow formula is phenomenal. One of the most popular eyeshadow brands out there, I think, and for good reason”26:50–26:56
  • “Her mattes are so rich and pigmented, but easy to blend out”26:58–27:02
  • “As a western brand, you're going to get far more pigment right off the bat from these eyeshadows than the K beauty brands. And this works really well if you want a more dramatic look or you just prefer more pigmented eyeshadows”27:00–27:06
  • “The mattes are pigmented, but they blend out super easily. They're really soft and easy to work with. You just need to be a little bit lighter handed when you dip into the pan. But they just look beautifully smooth on the eyelid”27:19–27:23
  • “I also really enjoy the range of textures that you get in this eyeshadow palette. There's beautifully impactful intense high shine metallic foiled shimmers. There are more sort of regular less foiled shimmers. There are gorgeous duo chromes in here”27:33–27:39
  • “The quality is just phenomenal, and I really enjoy the shade selection. So, this is why this is one of my top palettes of 2025”28:05–28:10
  • Source: Best makeup of 2025 - Dec 24, 2025
5HY-GEN Energizing & Hydrating Primer Serum
  • “It gives the most beautiful glow to the skin”2:00–2:05
  • “It also feels hydrating, but it does really help to like adhere your foundation to it”2:03–2:08
  • “It gets a little bit of tackiness. It's not going to feel sticky, but it's going to help your foundation to last longer and also give you a beautiful glow underneath”2:06–2:12
  • “I love it and will be repurchasing ASAP”2:22–2:26
  • Source: Best makeup of 2025 - Dec 30, 2025
Brand note

Natasha Denona's Hy-Glam line has become the brand's anchor, with the concealer and foundation both coming up as versatile, high-coverage formulas that manage to look natural rather than heavy. The concealer in particular gets called out for suiting all skin types and ages, with a formula that sets quickly without drying or creasing. The foundation offers a satin finish that wears well through the day, though some with oilier skin may find it too shiny. Overall, the brand delivers reliable, long-wearing complexion products that balance coverage with a skin-like feel.

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