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@beautywithin reviewing OdiD Milk Protein LPP Hair Treatment at 11:35 in a YouTube Shorts videoMilk Protein LPP Hair Treatment"Like, I'm not even joking. If I could scream at the top of a building on how good this is."$22.00@beautywithin reviewing OdiD Milk Protein Intensive No Wash Ampoule Treatment at 16:28 in a YouTube Shorts videoMilk Protein Intensive No Wash Ampoule Treatment"This no wash hair treatment spray is you can think of it like a spritz toner for your face where it's rehydrating and replenishing it on the days that you don't wash."-@beautywithin reviewing OdiD Milk Protein Intensive Hair Oil at 14:12 in a YouTube Shorts videoMilk Protein Intensive Hair Oil"This is bang for buck, let me tell you. Like, you know, Moroccan oil is expensive. Moroccan oil is what, like 40 bucks? Like that's just robbery."$24.99@beautywithin reviewing OdiD Artist Baby Hair Fix Cara at 28:40 in a YouTube Shorts videoArtist Baby Hair Fix Cara"It is essentially a mascara wand but you use it for your baby hairs, your flyaways or even when your hair is up to kind of like give you that really chic tapered sculpted hair look."$16.15

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Milk Protein LPP Hair Treatment
5Milk Protein LPP Hair Treatment
  • “Like, I'm not even joking. If I could scream at the top of a building on how good this is”11:31–11:35
  • “Like everyone that I come across, I'm like, you have to try the Odid hair products because they are honestly beautiful. They work like a dream”11:35–11:40
  • “I don't just use normal conditioner anymore because it's just not enough for me. I always have to use these treatment masks as my conditioner”12:00–12:04
  • “Smells so good. It just like makes my hair smell divine”12:41–12:50
  • “It is so soft. It's instantly untangled. It's shiny”12:50–13:00
  • “I've used a lot of hair masks and hands down, this is my favorite”12:53–13:03
  • “In here is marine collagen and also six plant-based oils. So that's really nourishing your hair”13:03–13:08
  • “An unsung hero”
  • Source: Products I've tried and love for skincare and haircare - Sep 27, 2025
Beauty WithinBeauty Within2.7M subscribers
5Milk Protein LPP Hair Treatment
Beauty WithinBeauty Within2.7M subscribers
Milk Protein Intensive No Wash Ampoule Treatment
4.9Milk Protein Intensive No Wash Ampoule Treatment
Beauty WithinBeauty Within2.7M subscribers
4.9Milk Protein Intensive No Wash Ampoule Treatment
Beauty WithinBeauty Within2.7M subscribers
Milk Protein Intensive Hair Oil
4.5Milk Protein Intensive Hair Oil
  • “This is bang for buck, let me tell you. Like, you know, Moroccan oil is expensive. Moroccan oil is what, like 40 bucks? Like that's just robbery”13:53–13:58
  • “For a normal daily hair oil, you don't need to spend a lot for it to be really effective. And this OdiD hair oil is a testament to that, which is why I had to add it on”14:12–14:18
  • “It doesn't weigh your hair down”15:06–15:10
  • “I would say it's very similar consistency to the mison scene. So it's not too like thick and groggy and you only need the smallest bits”15:08–15:16
  • “It just gives it shine. It's perfumed slightly so you smell really good”15:29–15:36
  • “There's five different types of oil as well as argan oil. So it's really like building up and replenishing really dry split ends for me”15:34–15:42
  • Source: Products I've tried and love for skincare and haircare - Sep 27, 2025
Beauty WithinBeauty Within2.7M subscribers
Artist Baby Hair Fix Cara
4.5Artist Baby Hair Fix Cara
  • “It is essentially a mascara wand but you use it for your baby hairs, your flyaways or even when your hair is up to kind of like give you that really chic tapered sculpted hair look”28:24–28:30
  • “I generally use it for my front baby hairs and the regrowth here that makes me look like a fluffy duck”28:40–28:44
  • “Literally everyone in Korea and everyone in Japan, all the girls use this”28:44–28:50
  • “That's why their hair looks perfect all the time”28:50–28:55
  • “If you have frizz, if you have flyaways, whatever, if your up is if your hair is up, if your hair is down, I always have these in my bag”28:55–29:01
  • Source: My 10/10 skin, hair & body obsessions - May 9, 2026
Beauty WithinBeauty Within2.7M subscribers
Brand note

OdiD is a Korean hair care brand that focuses on milk protein-based treatments for dry, damaged, or color-treated hair. The Milk Protein LPP Hair Treatment is the standout — creators describe it as a deeply hydrating mask that instantly softens, detangles, and adds shine, often replacing their regular conditioner. The brand's formulas are lightweight enough for fine hair but nourishing enough for curls, though the praise comes almost entirely from one creator, so the evidence is thin.