OdiD

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Milk Protein LPP Hair Treatment"Like, I'm not even joking. If I could scream at the top of a building on how good this is."$22.00

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Milk Protein LPP Hair Treatment

“Like, I'm not even joking. If I could scream at the top of a building on how good this is”11:31–11:35
“Like everyone that I come across, I'm like, you have to try the Odid hair products because they are honestly beautiful. They work like a dream”11:35–11:40
“I don't just use normal conditioner anymore because it's just not enough for me. I always have to use these treatment masks as my conditioner”12:00–12:04
“Smells so good. It just like makes my hair smell divine”12:41–12:50
“It is so soft. It's instantly untangled. It's shiny”12:50–13:00
“I've used a lot of hair masks and hands down, this is my favorite”12:53–13:03
“In here is marine collagen and also six plant-based oils. So that's really nourishing your hair”13:03–13:08
“An unsung hero”
Source: Products I've tried and love for skincare and haircare - Sep 27, 2025

Beauty Within2.7M subscribers

“It's neck and neck with my favorite which is the OdiD hair treatment”9:58–10:02
“I'm actually completely out of this. I hope there's that's the last bit of it. It's all gone”10:02–10:09
“It just like makes my hair smell divine. It is so soft. It's instantly untangled. It's shiny. It's almost like a moisturizer for your face”10:09–10:21
“You need these if your hair is very dry. And my hair is dry”10:23–10:28
Source: Top Haircare of 2025: Healthy Scalp, Hair Loss & Smooth Hair - Dec 27, 2025

Beauty Within2.7M subscribers

Brand note

OdiD is a Korean hair care brand that focuses on milk protein-based treatments for dry, damaged, or color-treated hair. The Milk Protein LPP Hair Treatment is the standout — creators describe it as a deeply hydrating mask that instantly softens, detangles, and adds shine, often replacing their regular conditioner. The brand's formulas are lightweight enough for fine hair but nourishing enough for curls, though the praise comes almost entirely from one creator, so the evidence is thin.