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@beautywithin reviewing OdiD Milk Protein LPP Hair Treatment at 11:35 in a YouTube Shorts videoMilk Protein LPP Hair Treatment"Like, I'm not even joking. If I could scream at the top of a building on how good this is."$22.00@beautywithin reviewing OdiD Milk Protein Intensive No Wash Ampoule Treatment at 16:28 in a YouTube Shorts videoMilk Protein Intensive No Wash Ampoule Treatment"This no wash hair treatment spray is you can think of it like a spritz toner for your face where it's rehydrating and replenishing it on the days that you don't wash."-

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Milk Protein LPP Hair Treatment
5Milk Protein LPP Hair Treatment
  • “Like, I'm not even joking. If I could scream at the top of a building on how good this is”11:31–11:35
  • “Like everyone that I come across, I'm like, you have to try the Odid hair products because they are honestly beautiful. They work like a dream”11:35–11:40
  • “I don't just use normal conditioner anymore because it's just not enough for me. I always have to use these treatment masks as my conditioner”12:00–12:04
  • “Smells so good. It just like makes my hair smell divine”12:41–12:50
  • “It is so soft. It's instantly untangled. It's shiny”12:50–13:00
  • “I've used a lot of hair masks and hands down, this is my favorite”12:53–13:03
  • “In here is marine collagen and also six plant-based oils. So that's really nourishing your hair”13:03–13:08
  • “An unsung hero”
  • Source: Products I've tried and love for skincare and haircare - Sep 27, 2025
Beauty WithinBeauty Within2.7M subscribers
5Milk Protein LPP Hair Treatment
Beauty WithinBeauty Within2.7M subscribers
Milk Protein Intensive No Wash Ampoule Treatment
4.9Milk Protein Intensive No Wash Ampoule Treatment
Beauty WithinBeauty Within2.7M subscribers
4.9Milk Protein Intensive No Wash Ampoule Treatment
Beauty WithinBeauty Within2.7M subscribers
Brand note

OdiD is a Korean hair care brand that focuses on milk protein-based treatments for dry, damaged, or color-treated hair. The Milk Protein LPP Hair Treatment is the standout — creators describe it as a deeply hydrating mask that instantly softens, detangles, and adds shine, often replacing their regular conditioner. The brand's formulas are lightweight enough for fine hair but nourishing enough for curls, though the praise comes almost entirely from one creator, so the evidence is thin.