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4.5No. 4 Bond Maintenance Shampoo
  • “What I love about this shampoo is that I can get a very clean feeling without my hair feeling stripped, my scalp feeling clean and refreshed is absolutely priority and the number four shampoo is going to deliver every time”8:00–8:07
  • “Olaplex will strengthen your hair to help prevent the damage before it ever even happens”8:30–8:34
  • “The Olaplex shampoo and conditioner lives up to the hype. I have been using it for years”27:18–27:22
  • “The only reason it's not making it to worth every penny is because it is a pretty penny”27:22–27:28
  • “I don't think I've tried a single Olaplex product that I didn't thoroughly enjoy”27:33–27:37
  • Source: Testing viral hair products to see which are worth it - Jul 24, 2026
4.2No. 4 Bond Maintenance Shampoo
Brand note

Olaplex is the bond-repair brand that hair damage survivors swear by — the original system that made "bond building" a category. The Rich Hydration Mask gets the most enthusiastic reactions: creators say it leaves hair noticeably softer, shinier, and hydrated after just a few minutes. But the line is uneven — the dry shampoo gets called heavy, sticky, and not worth the price, and some find the shampoo/conditioner duo effective but not dramatically better than drugstore alternatives. Best for people with chemically processed or heat-damaged hair who are willing to commit to the full system.

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