- “I received these new soft definition eyeliners from Rav Beauty after I had already filmed my best of the year videos. If I had them at the time, they definitely would have been included in one of them”2:01–2:06
- “They're creamy yet longwearing. My favorite is this earthy brown called Umber”2:12–2:18
- Source: Get ready with me using my favorite makeup products of 2025 - Dec 30, 2025
r.e.m. beauty
See reviews of these products
Soft Definition Eyeliner"I received these new soft definition eyeliners from Rav Beauty after I had already filmed my best of the year videos. If I had them at the time, they definitely would have been included in one of them."-At the Borderline Eyeliner Marker"When I used it in Sephora and like I touched it it didn't budge it was a great product it was a dark product."$21Browse more
- “When I used it in Sephora and like I touched it it didn't budge it was a great product it was a dark product”
- “Once it came here it started acting up it didn't look very good it was a very drag and dry formula I didn't really like it”
- “I feel like the tip is so short that it comes really close to your eye and you can mess it up it's an expensive eyeliner”
- “I feel like Ariana needs to kind of work on this this was not up to the mark”
- “I'm just throwing this because it doesn't work anymore”
- Source: 2025 product empties: buy or bye? - Dec 13, 2025
Brand note
r.e.m. beauty is Ariana Grande's makeup line, and based on creator feedback, it's a mixed bag. The brand's strength lies in pigmented, blendable formulas like the Starlet Liquid Eyeshadow, which one creator found smooth, full-coverage, and crease-proof. However, the At the Borderline Eyeliner Marker drew criticism for a dry, drag-prone formula and a short tip that made application tricky. The On Your Collar Plumping Lipgloss has a thin, lip-oil-like texture with noticeable shimmer, but one creator worried about its plumping sensation. Overall, r.e.m.
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