r.e.m. beauty

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1.5At the Borderline Eyeliner Marker
  • “When I used it in Sephora and like I touched it it didn't budge it was a great product it was a dark product”
  • “Once it came here it started acting up it didn't look very good it was a very drag and dry formula I didn't really like it”
  • “I feel like the tip is so short that it comes really close to your eye and you can mess it up it's an expensive eyeliner”
  • “I feel like Ariana needs to kind of work on this this was not up to the mark”
  • “I'm just throwing this because it doesn't work anymore”
  • Source: 2025 product empties: buy or bye? - Dec 13, 2025
Brand note

r.e.m. beauty is Ariana Grande's makeup line, and based on creator feedback, it's a mixed bag. The brand's strength lies in pigmented, blendable formulas like the Starlet Liquid Eyeshadow, which one creator found smooth, full-coverage, and crease-proof. However, the At the Borderline Eyeliner Marker drew criticism for a dry, drag-prone formula and a short tip that made application tricky. The On Your Collar Plumping Lipgloss has a thin, lip-oil-like texture with noticeable shimmer, but one creator worried about its plumping sensation. Overall, r.e.m.

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