- “This formula is really thin”16:33–16:37
- “I'm praying it's not hella spicy”
- “This one's a little bit more sparkly, glittery, and I am a glitter girl”19:32–19:35
- Source: I tested overhyped new makeup with 7-hour wear test - Aug 2, 2025
r.e.m. beauty
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- “This formula is really thin”20:13–20:15
- “This one's a little bit more sparkly, glittery, and I am a glitter girl”19:46–19:51
- “This lip formula is really thin. It almost feels like a lip oil. I really like it as well”20:14–20:19
- Source: I tested overhyped new makeup with 7-hour wear test - Aug 2, 2025
- “These are very plumping. If you don't like that, stay far away from these”31:31–31:35
- “These are so beautiful”
- “I just don't know any other lip product that has this much shine and color to it and gorgeousness that actually plumps up your lips”31:45–31:51
- “Looks classy as well as being so fun and they smell like birthday cake in the best way”31:53–32:03
- “These are so beautiful. I just really want some in every color”31:42–31:48
- “It is the most beautiful fun like Barbie girly pink without actually looking like Barbie”32:09–32:14
- “I have loved these so much. I want to reach for these all the time, and I think they're just so much fun”32:18–32:22
- Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
Brand note
r.e.m. beauty is Ariana Grande's makeup line, and based on creator feedback, it's a mixed bag. The brand's strength lies in pigmented, blendable formulas like the Starlet Liquid Eyeshadow, which one creator found smooth, full-coverage, and crease-proof. However, the At the Borderline Eyeliner Marker drew criticism for a dry, drag-prone formula and a short tip that made application tricky. The On Your Collar Plumping Lipgloss has a thin, lip-oil-like texture with noticeable shimmer, but one creator worried about its plumping sensation. Overall, r.e.m.
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