- “I feel like this is going to eat”
- “I rarely scream for a product, but I think this deserves a scream”17:35–17:45
- “We are toasting to r.e.m. beauty. We love it. We love to see it”20:30–20:36
- Source: I tested overhyped new makeup with 7-hour wear test - Aug 2, 2025
r.e.m. beauty
See reviews of these products
Browse more
Brand note
r.e.m. beauty is Ariana Grande's makeup line, and based on creator feedback, it's a mixed bag. The brand's strength lies in pigmented, blendable formulas like the Starlet Liquid Eyeshadow, which one creator found smooth, full-coverage, and crease-proof. However, the At the Borderline Eyeliner Marker drew criticism for a dry, drag-prone formula and a short tip that made application tricky. The On Your Collar Plumping Lipgloss has a thin, lip-oil-like texture with noticeable shimmer, but one creator worried about its plumping sensation. Overall, r.e.m.
Shop paths
Some links are affiliate links.
