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@emilynoel83 reviewing Rimmel Multi Tasker 3 in 1 Bronzing Stick at 13:39 in a YouTube Shorts videoMulti Tasker 3 in 1 Bronzing Stick"They've also got great pigment and ease, but also they're giving us a really good value, an impressive value."-@magdalinejanet reviewing Rimmel London Multi Tasker at 07:45 in a YouTube Shorts videoMulti-Tasker Better than Filters Face Primer"I love that this gets better with time. With skin warmth, this just gives you that natural glow from within."$9.97@juicyjas reviewing Rimmel Lasting Finish Lip Liner at 19:04 in a YouTube Shorts videoLasting Finish 8HR Lip Liner"This is one of my favorite cool tones ever because I think the undertone is just truly perfection."$5.99@cosywithcait reviewing Rimmel London Lip Liner at 14:07 in a YouTube Shorts videoLasting Finish 1000 Kisses Lip Liner"It really creamy, pigmented, lasts so long on the lips, too. And I love the color of it."$4.99@cosywithcait reviewing Rimmel London Cappuccino Light Lipstick at 14:18 in a YouTube Shorts videoLasting Finish Lipstick"I'm taking the Rimmel London lipstick in the shade Cappuccino light. Oh, I love that lip combo."$5.99@sophdoeslife reviewing Rimmel Kind and Free Tinted Multistick at 06:03 in a YouTube Shorts videoKind & Free Tinted Multistick"The Rimmel one is not as glowy."$7.59@sophdoeslife reviewing Rimmel Lip Ink Pen at 19:17 in a YouTube Shorts videoLip Art Graphic"The Rimmel one is literally just like a felt tip pen."$4.99@juicyjas reviewing Rimmel Exaggerate Waterproof Eyeliner at 09:52 in a YouTube Shorts videoExaggerate Waterproof Eyeliner"It's an ultra creamy, rich eye coal. It's very dark as well."-@juicyjas reviewing Rimmel Exaggerate Waterproof Eye Definer at 04:03 in a YouTube Shorts videoExaggerate Waterproof Eye Definer"It doesn't smudge."$4.44@emilynoel83 reviewing Rimmel Natural Bronzer at 07:00 in a YouTube Shorts videoNatural Bronzer"It's a soft bronzer, but it truly is a do-it-all bronzer for me, my skin tone."$5.97@moorebeautifully reviewing Rimmel London Multi Tasker Concealer at 12:57 in a YouTube Shorts videoMulti-Tasker Concealer"This is so great for everything that I just mentioned cuz it really like sticks to your skin without actually being drying somehow."$5.97@sophdoeslife reviewing Rimmel Oh My Gloss Butter Me Up at 36:11 in a YouTube Shorts videoOh My Gloss Butter Me Up Lip Butter Balm"It's just a nice filling lip balm. And it smells nice as well."$6.48@emilynoel83 reviewing Rimmel Multitasker Primer at 01:32 in a YouTube Shorts videoMulti-Tasker All Day Grip & Breathable Primer"This primer works really well."-Stay Matte"It's kind of similar to the Rimmel Stay Matte."-@juicyjas reviewing Rimmel Stay Matte Loose Setting Powder at 11:46 in a YouTube Shorts videoStay Matte Loose Setting Powder"Looks like there's a little bit of a glow with it. It doesn't look fully matte."$4.99@juicyjas reviewing Rimmel The Multitasker Concealer at 07:47 in a YouTube Shorts videoLasting Finish Multitasker Concealer"Wow, that looks really pretty."$5.97Wonder' Thrill Seeker Mascara"Love both of these. And again, they don't smudge on me."$7.97@magdalinejanet reviewing Rimmel Multi Tasker Glow at 06:40 in a YouTube Shorts videoMulti-Tasker Better Than Filters"You guys know I really really love this multitasker from Rimmel."$9.97@juicyjas reviewing Rimmel 100% Waterproof Mascara at 06:47 in a YouTube Shorts video100% Waterproof Mascara"This gives length and it's 100% waterproof."-

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Multi Tasker 3 in 1 Bronzing Stick
4.9Variant: TanMulti Tasker 3 in 1 Bronzing Stick
Emily NoelEmily Noel981K subscribers
4.9Variant: TanMulti Tasker 3 in 1 Bronzing Stick
  • “This was definitely mentioned in the bronzer video. I love this stuff”
  • “It makes me think of merit in the feel. Kind of a balminess to this one. There is a little moisture in it, but the thing is it has real pigment going on here”
  • “A pigment level that I think you'd struggle to get out of the Merrick. So that's what impresses me”
  • “It is absolutely wonderful”
  • “The texture of this bronzer is just so good. And the tone is so perfect, too”
  • “Gentle luminosity it's contributing to I feel like all over my skin”
  • “I would pay significantly more for this product than I have to”
  • Source: Elite drugstore makeup GRWM that looks more expensive - May 9, 2026
Emily NoelEmily Noel981K subscribers
Multi-Tasker Better than Filters Face Primer
4.7Variant: MediumMulti-Tasker Better than Filters Face Primer
  • “I love that this gets better with time. With skin warmth, this just gives you that natural glow from within”7:36–7:45
  • “I'm wearing it today and girl, it's amazing”7:45–7:53
  • “If you don't like a lot of glowy products, I recommend use this one as your primer, the first step of your makeup and then add your makeup with no additional either baked products or highlight. I promise you, you're going to have this natural looking glow”7:50–7:55
  • “this truly shines from within. Even if you're a matte girl, even if foundation, blush, bronzer girl, this truly warms up and meshes into the skin very well”8:04–8:12
  • “I'm very surprised how good it is for it to be $10 or $8”8:19–8:24
  • Source: Top 10 Affordable Drugstore Makeup You Need in 2026 - Apr 30, 2026
Magdaline JanetMagdaline Janet106K subscribers
4.6Variant: 003 LightMulti-Tasker Better than Filters Face Primer
Emily NoelEmily Noel981K subscribers
MENTIONSVariant: Light MediumMulti-Tasker Better than Filters Face Primer
juicyjasjuicyjas1.1M subscribers
MENTIONSVariant: Light MediumMulti-Tasker Better than Filters Face Primer
juicyjasjuicyjas1.1M subscribers
Lasting Finish 8HR Lip Liner
4.9Variant: UndergroundLasting Finish 8HR Lip Liner
  • “If there's one thing that you try from Five Below, let it be the Rimmel Lasting Finish lip liners. They have such great shades”15:42–15:47
  • “This is a beautiful matte, but still super creamy formula”15:49–15:53
  • “Underground is such a pretty color. I love this wine berry tone”16:05–16:10
  • “These are the best products to try whenever you're at Five Below. Rimmel lip liners, Rimmel eyeliners, top tier”16:10–16:13
  • “The best product from today's video is the Rimmel lip liner, hands down. These are so good. They have great shades. I like this color, too. It doesn't really go with today's look, but it's a cute shade and an amazing formula”20:26–20:32
  • Source: Testing viral Five Below dupes - Apr 25, 2026
juicyjasjuicyjas1.1M subscribers
Lasting Finish 1000 Kisses Lip Liner
Lasting Finish Lipstick
Kind & Free Tinted Multistick
3.5Variant: Caramel DuskKind & Free Tinted Multistick
  • “The Rimmel one is not as glowy”
  • “They're not crazy pigmented. I mean, I think the whole kind and free range is supposed to be that sort of natural glowy summer type makeup”5:54–5:57
  • “It just gives a nice little flush of peachy kind of color”6:03–6:07
  • “The Rimmel one, I would say, is actually pretty matte. I mean, there's a tiny bit of glow in there”6:42–6:49
  • “Very pretty nonetheless. And if you like this kind of shade, then you'll probably really like the Rimmel one”
  • “I wouldn't say that they're a dupe in terms of the formula. It's more of like a color dupe”
  • Source: Testing more affordable makeup dupes with wear test - Aug 10, 2025
sophdoeslifesophdoeslife1.4M subscribers
Lip Art Graphic
Exaggerate Waterproof Eyeliner
4.9Exaggerate Waterproof Eyeliner
juicyjasjuicyjas1.1M subscribers
4.9Variant: BrownExaggerate Waterproof Eyeliner
  • “The Rimmel exaggerate waterproof eye pencil is one of the best, if not, I think the best drugstore eyeliner, and you can get it at Five Below”5:10–5:17
  • “I love this eyeliner because it is so creamy”5:41–5:46
  • “It's all around just a really great eyeliner. It also lasts really well. Like it really is waterproof”5:53–5:59
  • “Rimmel liner, I told you guys is incredible. If you ever see this there and you're in the market for a retractable waterproof eyeliner”18:45–18:50
  • Source: Testing viral Five Below dupes - Apr 25, 2026
juicyjasjuicyjas1.1M subscribers
Exaggerate Waterproof Eye Definer
Natural Bronzer
Multi-Tasker Concealer
Oh My Gloss Butter Me Up Lip Butter Balm
Multi-Tasker All Day Grip & Breathable Primer
4.2Multi-Tasker All Day Grip & Breathable Primer
  • “This primer works really well”1:29–1:32
  • “If you don't like sticky, grippy primers, you'll enjoy this”1:32–1:35
  • “It adds a little hydration to your skin”1:35–1:40
  • “There's a little bit of a richness to it, just a little bit of hydrating thickness and it doesn't get your skin feeling ultra tacky, but once it's blended in, you're like, 'Okay, I think I'm feeling why they call it grip.'”1:42–1:49
  • “I think the main benefit that this primer is giving because I know my foundation in itself with no special primer is super longwear, but I think the role this stuff plays goes into the freshness”1:54–2:01
  • “I think my skin benefits from this little added kind of moisture boost that comes in the Rimmel multitasker”2:20–2:25
  • Source: No touch-ups needed drugstore coverage routine - Mar 3, 2026
Emily NoelEmily Noel981K subscribers
Stay Matte
Stay Matte Loose Setting Powder
3.8Stay Matte Loose Setting Powder
  • “Looks like there's a little bit of a glow with it. It doesn't look fully matte”11:39–11:42
  • “This one has a slight kind of light pearl finish”11:46–11:52
  • “It still sets the makeup down really nicely though”11:59–12:03
  • “It kind of reminds me of the new Kosas loose setting powder”12:01–12:09
  • “Still looks really good. It just has a little bit more of a glow. So, this might actually be ideal if you're looking for something that has a bit more of like a satin kind of finish”12:14–12:20
  • “But it's really pretty though, the one from Rimmel, I will say. Also nice packaging”12:57–13:01
  • “Rimmel stay matte. Now you could see it's much more glowy. The finish is not as matte as I was expecting. It does accentuate those imperfections, I think, a little bit more than the one from Revolution”
  • Source: New drugstore makeup tested: which products are worth your money - Sep 13, 2025
juicyjasjuicyjas1.1M subscribers
Lasting Finish Multitasker Concealer
4Variant: Light HoneyLasting Finish Multitasker Concealer
  • “Wow, that looks really pretty”7:26–7:31
  • “I think the shade is a touch too light, but I still think it is doable”7:47–7:54
  • “It's a little bit thicker, but still super creamy”
  • “I am really liking it. It is a little bit of a thicker formula, but it feels super creamy”8:37–8:45
  • “This has really nice coverage. It's a little bit thicker, but I think it looks really seamless, too, on the skin”18:47–18:53
  • “I just need to get a different shade, but other than that, this is a winner so far”18:53–18:58
  • “It does dry very quickly and it's one of those products that if you do too much it's going to look like too much. Think Tarte Shape Tape or CoverGirl True Blend Undercover Concealer”21:51–21:56
  • Source: New drugstore makeup tested: which products are worth your money - Sep 13, 2025
juicyjasjuicyjas1.1M subscribers
Wonder' Thrill Seeker Mascara
Multi-Tasker Better Than Filters
100% Waterproof Mascara
3.8100% Waterproof Mascara
  • “This gives length and it's 100% waterproof”
  • “Gives some nice length. Has a bit more of a drier formula”6:23–6:28
  • “So far, so good with this mascara. It is a bit more of a dry formula, but it actually does show up and give some nice length”6:47–6:54
  • “The Rimmel mascara is also not bad. It doesn't give a ton of length and volume. It's a more natural formula, but we have no flaking so far and I like how you can still see my lashes popping through. So, so far so good”18:36–18:40
  • “No flaking, no smudging. It's a nice formula”21:53–21:56
  • Source: Testing viral Five Below dupes - Apr 25, 2026
juicyjasjuicyjas1.1M subscribers
Brand note

Rimmel is a drugstore brand that consistently delivers on pigment and value, especially in their complexion and lip categories. The Multi-Tasker Better than Filters Face Primer is a standout for giving a natural, healthy glow without glitter or heavy coverage, often compared to higher-end alternatives. Their lip liners and bronzing stick also get strong praise for creamy texture and lasting power. If you're looking for affordable, reliable basics that perform above their price point, Rimmel is a solid bet.

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