Rimmel

Rimmel is a drugstore brand that consistently delivers on pigment and performance for the price, especially in complexion and lip categories. The Multi-Tasker Better than Filters Face Primer is a clear standout — creators describe it as a glowy skin enhancer that doesn't add coverage but gives a natural, healthy sheen, often compared favorably to higher-end alternatives. Across the line, you get creamy, pigmented formulas that wear well, though the brand's strength is in reliable basics rather than innovation.