Variant: Brown
- “Love both of these. And again, they don't smudge on me”
- Source: Best makeup of 2025 - Jan 22, 2026
Rimmel
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- “This gives length and it's 100% waterproof”
- “Gives some nice length. Has a bit more of a drier formula”6:23–6:28
- “So far, so good with this mascara. It is a bit more of a dry formula, but it actually does show up and give some nice length”6:47–6:54
- “The Rimmel mascara is also not bad. It doesn't give a ton of length and volume. It's a more natural formula, but we have no flaking so far and I like how you can still see my lashes popping through. So, so far so good”18:36–18:40
- “No flaking, no smudging. It's a nice formula”21:53–21:56
- Source: Testing viral Five Below dupes - Apr 25, 2026
Brand note
Rimmel is a drugstore brand that consistently delivers on pigment and value, especially in their complexion and lip categories. The Multi-Tasker Better than Filters Face Primer is a standout for giving a natural, healthy glow without glitter or heavy coverage, often compared to higher-end alternatives. Their lip liners and bronzing stick also get strong praise for creamy texture and lasting power. If you're looking for affordable, reliable basics that perform above their price point, Rimmel is a solid bet.
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