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4.9Exaggerate Waterproof Eyeliner
4.9Variant: BrownExaggerate Waterproof Eyeliner
  • “The Rimmel exaggerate waterproof eye pencil is one of the best, if not, I think the best drugstore eyeliner, and you can get it at Five Below”5:10–5:17
  • “I love this eyeliner because it is so creamy”5:41–5:46
  • “It's all around just a really great eyeliner. It also lasts really well. Like it really is waterproof”5:53–5:59
  • “Rimmel liner, I told you guys is incredible. If you ever see this there and you're in the market for a retractable waterproof eyeliner”18:45–18:50
  • Source: Testing viral Five Below dupes - Apr 25, 2026
Brand note

Rimmel is a drugstore brand that consistently delivers on pigment and performance for the price, especially in complexion and lip categories. The Multi-Tasker Better than Filters Face Primer is a clear standout — creators describe it as a glowy skin enhancer that doesn't add coverage but gives a natural, healthy sheen, often compared favorably to higher-end alternatives. Across the line, you get creamy, pigmented formulas that wear well, though the brand's strength is in reliable basics rather than innovation.

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