- “It's an ultra creamy, rich eye coal. It's very dark as well”9:48–9:53
- “It comes in a two-pack for under 10 bucks and I'm telling you, it is one of the best eyeliners ever”9:52–9:55
- “I could get rid of all of my drugstore eyeliners and just use this one cuz it is the best”9:55–10:02
- “It is waterproof, which is what I recommend if you have trouble with your eyeliner coming off at the end of the day”10:21–10:25
- “I love how it's retractable, too, so you don't have to worry about sharpening it”10:30–10:36
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
Rimmel
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- “The Rimmel exaggerate waterproof eye pencil is one of the best, if not, I think the best drugstore eyeliner, and you can get it at Five Below”5:10–5:17
- “I love this eyeliner because it is so creamy”5:41–5:46
- “It's all around just a really great eyeliner. It also lasts really well. Like it really is waterproof”5:53–5:59
- “Rimmel liner, I told you guys is incredible. If you ever see this there and you're in the market for a retractable waterproof eyeliner”18:45–18:50
- Source: Testing viral Five Below dupes - Apr 25, 2026
- “It doesn't smudge”
- “It's ultra creamy, rich, and pigmented”4:01–4:04
- “You also don't have to worry about sharpening it”4:03–4:08
- “It's a really intense black eye”4:06–4:11
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
Brand note
Rimmel is a drugstore brand that consistently delivers on pigment and value, especially in their complexion and lip categories. The Multi-Tasker Better than Filters Face Primer is a standout for giving a natural, healthy glow without glitter or heavy coverage, often compared to higher-end alternatives. Their lip liners and bronzing stick also get strong praise for creamy texture and lasting power. If you're looking for affordable, reliable basics that perform above their price point, Rimmel is a solid bet.
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