- “It's an ultra creamy, rich eye coal. It's very dark as well”9:48–9:53
- “It comes in a two-pack for under 10 bucks and I'm telling you, it is one of the best eyeliners ever”9:52–9:55
- “I could get rid of all of my drugstore eyeliners and just use this one cuz it is the best”9:55–10:02
- “It is waterproof, which is what I recommend if you have trouble with your eyeliner coming off at the end of the day”10:21–10:25
- “I love how it's retractable, too, so you don't have to worry about sharpening it”10:30–10:36
- Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
Rimmel
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- “The Rimmel exaggerate waterproof eye pencil is one of the best, if not, I think the best drugstore eyeliner, and you can get it at Five Below”5:10–5:17
- “I love this eyeliner because it is so creamy”5:41–5:46
- “It's all around just a really great eyeliner. It also lasts really well. Like it really is waterproof”5:53–5:59
- “Rimmel liner, I told you guys is incredible. If you ever see this there and you're in the market for a retractable waterproof eyeliner”18:45–18:50
- Source: Testing viral Five Below dupes - Apr 25, 2026
- “It doesn't smudge”
- “It's ultra creamy, rich, and pigmented”4:01–4:04
- “You also don't have to worry about sharpening it”4:03–4:08
- “It's a really intense black eye”4:06–4:11
- Source: Best drugstore makeup top 3 in every category - Jun 6, 2026
Brand note
Rimmel is a drugstore brand that consistently delivers on pigment and performance for the price, especially in complexion and lip categories. The Multi-Tasker Better than Filters Face Primer is a clear standout — creators describe it as a glowy skin enhancer that doesn't add coverage but gives a natural, healthy sheen, often compared favorably to higher-end alternatives. Across the line, you get creamy, pigmented formulas that wear well, though the brand's strength is in reliable basics rather than innovation.
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