- “I used to work at Ulta Beauty for the longest time and these lip liners are so creamy. They're so dark. They stay on so so well. They're retractable, which I love and I think is missing a lot of the time in the industry”39:46–39:52
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Ulta Beauty Collection
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Brand note
Ulta Beauty Collection is the house brand you'd expect to be fine and nothing more, but the Brow Duet Brow Powder Duo genuinely surprised one creator — she found a gray shade that creates a natural shadow, it lasts all day, and it doubles as an eyeliner. The Lip Quench Hydrating Balm, however, was called out for a bitter taste, so lip products may be a miss. If you're looking for a budget-friendly brow powder with good shade range and staying power, this is worth a try.
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