- “I used to work at Ulta Beauty for the longest time and these lip liners are so creamy. They're so dark. They stay on so so well. They're retractable, which I love and I think is missing a lot of the time in the industry”39:46–39:52
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Ulta Beauty Collection
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Brand note
Ulta Beauty Collection is the store's own brand, and it's a mixed bag — some products are genuinely good for the price, others you can skip. The Brow Duet Brow Powder Duo is a standout: creators say it looks natural, lasts all day, and even doubles as an eyeliner. But the Lip Quench Hydrating Balm got a hard no for tasting bitter, so not everything in the line is a win. If you're looking for affordable brow products, this is worth a try; just don't expect every item to be a hit.
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