- “The Ulta Lip Quench needs to go because this tastes so bitter. It is a no from me”
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
Ulta Beauty Collection
See reviews of these products
Lip Quench Hydrating Balm"The Ulta Lip Quench needs to go because this tastes so bitter. It is a no from me."$9.00
Brow Duet Brow Powder Duo"I actually really like this. I was really surprised."$14.00
Complexion Crush Foundation"This is a medium leaning towards full coverage foundation."$16.00Brow Shaping Gel$11.00
Everyday Faves Eyeshadow Palette"Shelby Ann used this in a Tik Tok and who doesn't trust her makeup routine? She's like the best at drugstore beauty."$20.00
Automatic Retractable Lip Liner"I used to work at Ulta Beauty for the longest time and these lip liners are so creamy. They're so dark. They stay on so so well. They're retractable, which I love and I think is missing a lot of the time in the industry."-
Brow Duet Brow Powder Duo"I actually really like this. I was really surprised."$14.00Complexion Crush Foundation"This is a medium leaning towards full coverage foundation."$16.00Brow Shaping Gel$11.00Everyday Faves Eyeshadow Palette"Shelby Ann used this in a Tik Tok and who doesn't trust her makeup routine? She's like the best at drugstore beauty."$20.00Automatic Retractable Lip Liner"I used to work at Ulta Beauty for the longest time and these lip liners are so creamy. They're so dark. They stay on so so well. They're retractable, which I love and I think is missing a lot of the time in the industry."-Browse more
Variant: Espresso
- “I actually really like this. I was really surprised”3:30–3:34
- “I really really like this and they have a bunch of shades”
- “I really like filling with a gray shade to kind of create a little bit of a shadow. It's just it's so so nice”3:19–3:27
- “I really really like how it makes my brows look”3:31–3:36
- “I feel like that shade is such a good shade match”
- “I love this. I really, really like this”3:14–3:19
- “it still gives me exactly what that gives me, which I really like”21:21–21:27
- “I like that if I have this with me, I can use this as an eyeliner, which is great and it works really well”21:25–21:31
- Source: New makeup worth buying? ILIA SPF 50, LYS blush, Iris & Romeo review - Jun 3, 2026
Variant: Espresso
- “I really have been liking using brow powder. I swear it makes a world of difference, especially in it looking really natural in pictures”3:29–3:37
- Source: My Summer Makeup Bag: Products I'm Loving - Jun 9, 2026
Variant: Light Cool
- “This is a medium leaning towards full coverage foundation”2:58–3:07
- “This one has a natural finish”3:07–3:11
- “It definitely leaves you with that very natural finish to your skin without looking dewy and without looking matte”3:21–3:32
- “It covers everything in one coat and you don't need a lot to do your coverage either”3:33–3:39
- “I don't find that it has any breakpart and that is one of the things that I look for especially since I wear a lot of skin care underneath my foundation”3:37–3:44
- Source: Best drugstore makeup products of 2025 - Dec 30, 2025
- “Shelby Ann used this in a Tik Tok and who doesn't trust her makeup routine? She's like the best at drugstore beauty”
- “It is like the most perfect like neutral eyeshadow colors”10:50–10:56
- Source: Full face drugstore makeup 2026: expensive look, budget price - Apr 9, 2026
- “I used to work at Ulta Beauty for the longest time and these lip liners are so creamy. They're so dark. They stay on so so well. They're retractable, which I love and I think is missing a lot of the time in the industry”39:46–39:52
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Brand note
Ulta Beauty Collection is the house brand you'd expect to be fine and nothing more, but the Brow Duet Brow Powder Duo genuinely surprised one creator — she found a gray shade that creates a natural shadow, it lasts all day, and it doubles as an eyeliner. The Lip Quench Hydrating Balm, however, was called out for a bitter taste, so lip products may be a miss. If you're looking for a budget-friendly brow powder with good shade range and staying power, this is worth a try.
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