Variant: Banana
- “It's fine. The good old it's fine category”
- “Felt like it was fun enough to finish, but not something I can see myself repurchasing”12:37–12:42
- Source: Skincare empties: First time without Epstein list brands - Apr 10, 2026
Ulta Beauty Collection
See Reviews of These Products
Lip Quench Hydrating Balm"It's fine. The good old it's fine category."$9.00
Brow Duet Brow Powder Duo"I actually really like this. I was really surprised."$14.00
Longwear Matte Cream Eyeshadow"I feel like it is a very very easy shadow to work with."$12.00
12 Pan Eye Shadow Palette Blushing Blooms"I don't love it quite as much. I mean, I've had it for a week or so, used it on and off."$12.00Brow Shaping Gel$11.00
Everyday Faves Eyeshadow Palette"Shelby Ann used this in a Tik Tok and who doesn't trust her makeup routine? She's like the best at drugstore beauty."$20.00Moisturizing Complexion Stick"This is a better quality compared to the Lift Hinted one."-Matte Veil Longwear Eye Primer-
Automatic Retractable Lip Liner"I used to work at Ulta Beauty for the longest time and these lip liners are so creamy. They're so dark. They stay on so so well. They're retractable, which I love and I think is missing a lot of the time in the industry."-
Complexion Crush Foundation"This is a medium leaning towards full coverage foundation."$16.00
New Heights Lifting Mascara"The formula leans dry but it's not too dry and it's also not too thin and not too thick so it's definitely one of the better formulas out of everything I've talked about so far."$12.00Browse More
- “The Ulta Lip Quench needs to go because this tastes so bitter. It is a no from me”
- Source: Lip balm ranking: top 7 picks from 30+ viral products - May 9, 2026
Variant: Espresso
- “I actually really like this. I was really surprised”3:30–3:34
- “I really really like this and they have a bunch of shades”
- “I really like filling with a gray shade to kind of create a little bit of a shadow. It's just it's so so nice”3:19–3:27
- “I really really like how it makes my brows look”3:31–3:36
- “I feel like that shade is such a good shade match”
- “I love this. I really, really like this”3:14–3:19
- “it still gives me exactly what that gives me, which I really like”21:21–21:27
- “I like that if I have this with me, I can use this as an eyeliner, which is great and it works really well”21:25–21:31
- Source: New makeup worth buying? ILIA SPF 50, LYS blush, Iris & Romeo review - Jun 3, 2026
Variant: Espresso
- “I really have been liking using brow powder. I swear it makes a world of difference, especially in it looking really natural in pictures”3:29–3:37
- Source: My Summer Makeup Bag: Products I'm Loving - Jun 9, 2026
Variant: Game Over
- “I feel like it is a very very easy shadow to work with”41:05–41:10
- “I do find this specific shade for me very very easy to work with”41:30–41:36
- “I am really impressed with this. Like this is definitely something I'd be interested in picking up more shades in”57:50–57:53
- “Very easy formula to work with”
- Source: Full face of drugstore makeup - Jun 19, 2026
- “I don't love it quite as much. I mean, I've had it for a week or so, used it on and off”11:01–11:08
- “I'm just not as immediately like in love with it”
- Source: Playing with new drugstore makeup mini haul - Jun 25, 2026
- “Shelby Ann used this in a Tik Tok and who doesn't trust her makeup routine? She's like the best at drugstore beauty”
- “It is like the most perfect like neutral eyeshadow colors”10:50–10:56
- Source: Full face drugstore makeup 2026: expensive look, budget price - Apr 9, 2026
Variant: Light Neutral
- “This is a better quality compared to the Lift Hinted one”22:40–22:45
- “I like this one better because it is a little bit more sheer”
- “This is an absolute wrong shade for me”22:50–22:55
- “I'm only keeping it for a full face of Ulta Beauty”22:57–23:02
- “It gets into all of your lines and everything”23:04–23:08
- “If I'm paying for something, it doesn't matter if it is luxury pricing or drugstore pricing, I want it to be perfect on my skin”23:06–23:12
- Source: Best Foundations and Primers I'm Keeping - May 13, 2026
- “I used to work at Ulta Beauty for the longest time and these lip liners are so creamy. They're so dark. They stay on so so well. They're retractable, which I love and I think is missing a lot of the time in the industry”39:46–39:52
- Source: Best makeup under $10 that perform like high-end - Feb 10, 2026
Variant: Light Cool
- “This is a medium leaning towards full coverage foundation”2:58–3:07
- “This one has a natural finish”3:07–3:11
- “It definitely leaves you with that very natural finish to your skin without looking dewy and without looking matte”3:21–3:32
- “It covers everything in one coat and you don't need a lot to do your coverage either”3:33–3:39
- “I don't find that it has any breakpart and that is one of the things that I look for especially since I wear a lot of skin care underneath my foundation”3:37–3:44
- Source: Best drugstore makeup products of 2025 - Dec 30, 2025
- “The formula leans dry but it's not too dry and it's also not too thin and not too thick so it's definitely one of the better formulas out of everything I've talked about so far”10:07–10:10
- “Initially I think that the length is great the volume is great and the separation is great too so pretty”10:12–10:16
- “The wear is not good at all it makes my lashes look so short by the end of the day”10:21–10:28
- “When I try to remove this it does not come off in tubes at all it just smudges everywhere”10:28–10:35
- “This had a lot of potential it looked so nice at first it's just not one that stands the test of time”10:37–10:41
- Source: Best tubing mascara showdown: top 20 tested - Jul 24, 2024
Brand note
Ulta Beauty Collection is the store's own brand, and it's a mixed bag — some products are genuinely good for the price, others you can skip. The Brow Duet Brow Powder Duo is a standout: creators say it looks natural, lasts all day, and even doubles as an eyeliner. But the Lip Quench Hydrating Balm got a hard no for tasting bitter, so not everything in the line is a win. If you're looking for affordable brow products, this is worth a try; just don't expect every item to be a hit.
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