UNOVE

UNOVE is a Korean hair care brand that creators turn to for treatments that actually make hair feel smoother and softer without weighing it down. The Deep Damage Treatment EX gets the most enthusiastic mentions — described as nourishing but not heavy, with a great scent — and the Silk Oil Essence is a popular everyday oil that absorbs well. It's a solid option if you have dry, frizzy, or damaged hair and want something that delivers visible softness.