- “It actually gives me a really good clean and leaves my roots and hair feeling fresh”9:00–9:04
- “It's not deep cleaning by any means, but it's not supposed to be. But, it's definitely not too gentle”9:04–9:10
- “I don't feel like there's anything about this shampoo that I can't really get from other shampoos for less. So, it's not something that I feel the need to repurchase, especially because I just I don't enjoy the smell”9:13–9:19
- “I think it's a nice shampoo”9:27–9:30
- Source: I tested 30 viral hair products so you don't have to - Jun 28, 2026
UNOVE
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Brand note
UNOVE is a Korean hair care brand that creators turn to for treatments that actually make hair feel smoother and softer without weighing it down. The Deep Damage Treatment EX gets the most enthusiastic mentions — described as nourishing but not heavy, with a great scent — and the Silk Oil Essence is a popular everyday oil that absorbs well. It's a solid option if you have dry, frizzy, or damaged hair and want something that delivers visible softness.
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