The World Of Craig

The World Of Craig's product reviews

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4.9Wet Brush

“Try something like this, which is my go-to and I have many of them in my studio. I recommend them to clients, a wet brush because it's a much better way of gradually eking out the tangles…”

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2.5Elixir Ultime L'Huile Originale Versatile Beautifying Oil
  • “The Elixir Ultime from Kérastase is their jewel in the crown. In my opinion, it's extremely overpriced and I will tell you why I think it's very overpriced”5:41–5:50
  • “It's basically dimethicone. It's about £60. It has two different sorts of dimethicone in it and then it is camellia oil. There is no scientific data to suggest that camellia oil makes the hair stronger, that it makes it grow longer or anything like that”6:35–6:45
  • “I think the Elixir Ultime is great and I have tried it and I think the texture is lovely but it is occlusive so it doesn't really do much to the structure or strength of the hair”8:18–8:26
  • “It will make it feel lovely and if you love the way it makes your hair feel hoorah”8:28–8:32
  • Source: What makes a hair care dupe a dupe? Kerastase dupes included! - Jan 20, 2026
4.5Acidic Bonding Concentrate Leave-In Treatment
  • “This is such a great product”2:10–2:13
  • “If you do want to splurge on some high-end hair care, then I would say that this is something that you definitely would want to try”2:17–2:21
  • “I'm not paid to say that. I have bought this myself before”2:23–2:28
  • “This is basically a detangler, leave-in treatment, heat protector, hair repair all in one”1:49–1:55
  • “It has a really lovely kind of light gel texture. It's not sticky. It doesn't have any hold to it”3:02–3:06
  • “This makes the hair super slippery, super soft, heat protects, and protects hair color at the same time”3:57–4:04
  • “But, my preference over the two is for that. It's for the acidic bonding concentrate leave-in treatment”
  • Source: Sephora Hair Care: What's Worth It and What to Skip - May 26, 2026
mentionsExtraordinary Oil Midnight Serum
2Genesis Sérum Anti-Chute Fortifiant
  • “Now, there is nothing clinical. There's no clinical data to suggest this is going to stop your hair from falling or make your hair grow”
  • “It's a great ingredients list”
  • “Piroctone olamine, which is great for a sensitive scalp, okay? A really good ingredient that is proven to calm the scalp, but it doesn't stop hair loss”15:40–15:44
  • “But it's you know, it's very expensive at £52”15:05–15:09
  • “I think there are things at the drugstore which would be less than half that price”15:27–15:33
  • “If you have a look through my come shopping with me video, even just a shampoo, like, you know, something like the Neutrogena one for sensitive scalp, in my opinion, you'd be better off using that than you would spending your £52”15:31–15:36
  • Source: Sephora Hair Care: What's Worth It and What to Skip - May 26, 2026
4.2Pure Abundance Volumizing Shampoo
  • “I have used this myself and I know that a lot of you leave comments about Aveda about enjoying the line”9:20–9:27
  • “Aveda contains a lot of natural fragrance, which you can be sensitive to”9:42–9:47
  • “Peppermint is something that people can be particularly sensitive to”9:50–9:56
  • “I have used the formula like I said, I think it's really lovely”9:55–10:02
  • “It does increase the diameter of the hair, but it gives it a very airy light feel. Doesn't make it sticky”
  • “It does lather really beautifully. It has a really lovely bloom”10:40–10:45
  • “It's a lovely formula, and it will make your hair feel airy and lighter and thicker in diameter”
  • “If you are sensitive to fragrance, just be very conscious of that”10:58–11:01
  • Source: How to get volume and thickness for fine hair - May 5, 2026
4.2Beautiful Lengths Shampoo
  • “Drugstore product, incredibly reasonable price”8:12–8:17
  • “It has that polyquaternium 10, which is the thing that's coating the hair to make it feel physically thicker temporarily”8:33–8:40
  • “This has some amino acids in it, arginine and lysine as well, which are great to make the hair feel denser and ceramides as well, which also make the hair feel physically denser and protect can protect the hair from things like heat”8:38–8:47
  • “So a great formula”
  • “a really good one if you don't want to spend a lot of money and you do want to see results”9:11–9:18
  • Source: How to get volume and thickness for fine hair - May 5, 2026
3.572HR Quenching & Plumping Shampoo
4.8Volumizing Blow Dry Mist
1 / 2
4.2ULTRAfiller+ Thickening Spray
  • “Really great formula”13:03–13:05
  • “It has the polyquaternium-68, which is a thickening polymer, panthenol, which is really great to make the hair feel thicker”
  • “This has caffeine in it. That's not going to make the hair feel thicker”
  • “This is a really good formula from the drugstore under £10”
  • “I would say use it liberally if you want maximum hold”13:56–14:01
  • “I am actually tempted to purchase some of this because the formula is the sort of thing that I would really enjoy, and I bet it gives you very springy like wave retention”
  • “If you do a blow dry, I bet it gives the hair lots of natural body”14:09–14:14
  • “It has the rice protein in it as well, which is interesting at that price point”
  • Source: How to get volume and thickness for fine hair - May 5, 2026

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Hair, education, people…and a little bit of beauty. Whether your a hair pro or a consumer there's something for you here on my channel. From step-by-step hair colour tutorials, to product reviews and sometimes, a little bit of beauty. It's always wonderful to hear from viewers, so please feel to comment...I reply to every single one. CX