Emily Noel's YouTube video

BEST-SELLING ELF MAKEUP at Ulta - But is it really the BEST?

17 products · May 26, 2026 · Watch on YouTube ↗

  1. @emilynoel83 reviewing e.l.f. Cosmetics Cream Glide Lip Liner at 01:17 in a YouTube Shorts video
    Cream Glide Lip Linershade · Mauve Aside
    • It’s a $3 product. I see the appeal in that1:11
    • This is definitely a thumbs down for me1:17
    • What e.l.f. Cosmetics has given us here is basically a lipstick formed into a lip liner packaging and it basically ends up having the staying power of a lipstick1:23
    • It’s really, really creamy. It goes on super easily1:31
    • The creaminess of it wears down really fast1:46
    • I definitely think you’re better off spending a few bucks more and getting yourself a Revlon Coloray lip liner or from Krice, they have something called plumping lip liner and those wear too1:48
    • You want a little bit of dryness in there, so it has a little better chance of really adhering to your lips
    • This shade, by the way, that I put on in the video is called Mauve Aside. It is a good color and as you put it on, it seems like it’s something you’re going to love and then it’s like, well, it’s just kind of going up into fine lines, wearing down super quick2:15
  2. @emilynoel83 reviewing e.l.f. Cosmetics Glow Reviver Slipstick at 02:56 in a YouTube Shorts video
    Glow Reviver Slipstickshade · Rose Latte
    • I like the magnetic closure. I like kind of the weight of the tube2:52
    • They transfer down really nicely2:56
    • They do show some immediate shine2:59
    • They’re not going to be in it for the long haul staying power-wise, but that’s something I expect more out of a lip liner and less out of a product like this3:00
    • I think it’s a quality product, a luxurious feeling product3:36
    • I think so many people would love Rose Latte as an everyday kind of slightly deepened nude dusty rose3:22
    • These are more like moisturizing, easy throw them on. They’re not here for a long time, but they’re here for a good time type of products3:53
  3. @emilynoel83 reviewing e.l.f. Cosmetics Camo Liquid Blush at 04:28 in a YouTube Shorts video
    Camo Liquid Blushshade · Suave Mauve
    • I gave myself just a small bit because a very little goes a long way4:22
    • I blended it in. I got a good look4:28
    • I know I’m going to have good staying power with this4:30
    • These do wear well4:31
    • You better not go too far with this or you’re going to have way too much on your cheeks4:42
    • For me personally, I think the most outstanding thing e.l.f. Cosmetics’s got going on from like a liquid blush perspective are the tints. I adore these. I wear them all the time, lip and cheek4:49
    • e.l.f. Cosmetics is doing a good job with it5:18
    • This product, I think loads of brands are doing these. It’s not like you absolutely have to look for e.l.f. Cosmetics to this product and for it to be good5:03
    • This comes off like pure pigmented color5:35
  4. @emilynoel83 reviewing e.l.f. Cosmetics Power Grip Dewy Setting Spray at 06:03 in a YouTube Shorts video
    • It is one of those products where you got the two different liquids and you got to shake them together5:56
    • It’s got 5% aloe plus hyaluronic acid, squaline, green tea seed oil6:03
    • It is a very fine mist. I like the way it sprays out. I can’t complain about the mechanics of the product6:05
    • Compared to other setting mists I own, I don’t feel like this works wonders on staying power6:11
    • I think it gives me a good look after it’s applied. It gives me a little more juicy, even more hydrated look after putting it on6:18
    • It’s certainly not going as far as like the L’Oreal 3 second mist if staying power is your absolute priority6:26
    • I don’t think this one is doing that much in that regard, but for me it’s just giving more moisture at the end of a look6:43
    • I don’t think it’s a dud product, but I’m kind of like right in the middle there6:49
  5. @emilynoel83 reviewing e.l.f. Cosmetics Power Grip Primer + Niacinamide at 07:10 in a YouTube Shorts video
    • I happen to have a mini of the Power Grip Niacinamide. I always travel with this cuz she’s little, you know, it’s one of the few mini primers I own6:58
    • Do I think the Power Grip really translates to good staying power? I actually kind of think it does7:10
    • It’s not my favorite for feel and putting it on. Like I it irritates me the stickiness level in these primers to have to put them on7:18
    • I squeeze out the amount that I would use of like any primer and then I’m always having to use about double of this product because you can only get over so much of your face. It’s so sticky7:27
    • It just doesn’t have the spread ability, if that’s even a word, as a lot of other primers I have7:35
    • I do think it helps staying power, but you got to be able to get past the absolute stickiness and drag and just like need to use actually quite a bit of product to spread it all over your face8:42
    • Some people are going to be cool with it. Obviously, tons of people are cool with it cuz it’s a bestseller
  6. @emilynoel83 reviewing e.l.f. Cosmetics Halo Glow Liquid Filter at 09:21 in a YouTube Shorts video
    • You spend any amount of time on TikTok for example, somebody’s swiping this stuff on9:14
    • I am wearing this today kind of to serve as my foundation9:21
    • It gives me a lot of glow
    • It’s on the glowier end
    • I can wear it all day and be happy with it if I’m setting it and doing those additional steps10:42
    • I’ll give it a thumbs up because I think it does a good job10:09
    • In the broader scope of makeup land, I probably prefer the Rimmel multitasker better than filters a little bit more than this, just cuz I think it does a little more for my coverage compared to this and isn’t off the charts glowy10:11
  7. @emilynoel83 reviewing e.l.f. Cosmetics Glow Reviver Melting Lip Balm at 11:16 in a YouTube Shorts video
    • I like the moisture level in these11:14
    • I like the color level, too11:16
    • If you're looking for something just juicy on your lips, something that feels like you're getting a treatment, but you would also like some color, these are really nice11:19
    • It's more of a throw it on vibe because it's got that applicator thing there and I'm just going to mush it on11:42
    • You can get good pigment out of these even for it being a lighter shade in the lineup12:12
    • Good quality product there12:23
    • I will say this, just in terms of texture, moisturizing texture, I'm even more impressed by what they put out as part of the E.L.F. Skin line that I talked about in the last video. These little guys, the thirst burst plumptide lip treatments12:29
  8. @emilynoel83 reviewing e.l.f. Cosmetics Hydrating Camo Concealer at 13:38 in a YouTube Shorts video
    Hydrating Camo Concealershade · Light Peach
    • Great product here if you want a little added juice in the concealer and you still want the concealer to be full coverage13:16
    • I feel like I can always count on this concealer13:38
    • It’s a great pick for those who feel like they’re encountering a lot of under eye dryness13:44
    • If a lot of concealers look cakey and heavy and thick on you as the day rolls on, you don’t need a lot of this product, but you know, spread it out, tap it in, and I think you’ll be super satisfied with the result13:50
    • If you’re ultra oily, this isn’t a product that I would be laying on real thick around, let’s say, your nose or your forehead14:00
    • The key area where I think of this as totally winning for you is the under eye14:12
    • I’m glad it’s in the top 1014:15
    • It’s really one of the only products I think of in the drugstore that’s tackling both the needs of full coverage and moisture in one14:19
    • Two thumbs up
  9. @emilynoel83 reviewing e.l.f. Cosmetics Glow Reviver Lip Oil at 14:51 in a YouTube Shorts video
    Glow Reviver Lip Oilshade · Red Delicious
    • It’s soft, it’s sheer, it’s very shiny14:48
    • It gives an attractive shine to the lips, but not a lot of color14:51
    • I’m kind of surprised that these are coming to the top of the list when they have put out some really good stuff since that time14:56
    • Both the plumping lip oils and the glimmer lip oils offer a little more visually to the lips as well as the shine15:04
    • I love the glimmers myself. I’m not always maybe in the mood for the plump action, which you can feel it on those15:11
    • The Glow Reviver Glimmers impress me more than just the regular ones15:45
    • I wish I would have seen those in the top 1016:03
  10. @emilynoel83 reviewing e.l.f. Cosmetics Halo Glow Setting Powder at 17:55 in a YouTube Shorts video
    Halo Glow Setting Powdershade · Light Pink
    • I set my under eye after I did that concealer. I set it with the e.l.f. Cosmetics Halo Glow Loose Powder in the light pink shade17:37
    • This can give a decent amount of coverage17:55
    • It’s a really nice feeling powder. Actually feels straight buttery to the touch17:56
  11. @emilynoel83 reviewing e.l.f. Cosmetics Halo Glow Powder Filter at 09:08 in a YouTube Shorts video
    Halo Glow Powder Filtershade · Light Neutral
    • Halo Glow Powder Filter, their pressed powder in light neutral. This can give a decent amount of coverage9:08
    • It’s a really nice feeling powder. Actually feels straight buttery to the touch
    • Also kind of responsible for knocking down the glow a bit
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  13. @emilynoel83 reviewing e.l.f. Cosmetics Bite Size Quad at 18:16 in a YouTube Shorts video
    • I used the e.l.f. Cosmetics little quad here. This is their rose water quad. I just used it cuz I feel like I never reach for this one, so I felt like using it today. It’s okay. It’s just a massive jump between all these shades and this darkest one18:16
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  16. @emilynoel83 reviewing Maybelline Falsies Lash Lift Mascara at 18:49 in a YouTube Shorts video
    • I use my Falsies Lash Lift because I had repurchased this recently based on the raves of someone else I’d seen18:43
    • With time, I feel like it is getting a little better for me in the application18:49
  17. @emilynoel83 reviewing e.l.f. Cosmetics Lash Xtndr Mascara at 18:56 in a YouTube Shorts video
    • I put it there every day, but you can use it top or bottom and or both, whatever18:56

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