The BEST Makeup of 2025 | My 20+ STANDOUT Favorites From the Entire Year
MAKE UP FOR EVER$36.00Super Boost Skin Tintshade · 4- “The texture of this is slightly thick, but surprisingly, it blends out quickly and easily no matter what method I use, my fingers, a brush, or a sponge”▶ 2:03
- “It gives healthy looking sheer to medium buildable coverage that looks natural and smooth”▶ 2:12
- “After I finish my makeup and set it with powder, it has a soft skin-like finish, and it stays that way for several hours with or without primer, which really surprised me”▶ 2:20
- “My natural oils do start to mesh with it as the day goes on, but it doesn't break my makeup down or look or feel heavy, oily, or greasy”▶ 2:34
- “It also doesn't settle into my fine lines, pores, or texture”▶ 2:43
- “Without a primer, I can go around seven or eight hours before I start getting shiny”▶ 2:47
- “If you're extremely oily, you may not love this one”▶ 3:02
- “I find this to be surprisingly a very flattering skin-like natural skin tint for everyday”▶ 3:04
- “I feel like most people of all skin types of all ages could really enjoy”▶ 3:10
Benefit Cosmetics$36.00The POREfessionalshade · 10- “This has a very flattering soft natural finish before I set it and after”▶ 3:58
- “It has a natural soft matte finish”▶ 4:03
- “I can build it from medium to medium full coverage and it applies and blends out and wears beautifully on all areas of my face”▶ 4:07
- “It's smoothing and flattering on pores and texture and feels comfortable and lightweight”▶ 4:19
- “When I initially tested this, it was during some majorly hot humid months and it performed really well with and without primer”▶ 4:22
- “It held up really nicely on some 11, 12-hour days, even in extreme heat and humidity”▶ 4:41
- “I'm just always really happy with the way my skin looks and how my makeup wears every single time I wear this”▶ 4:54
- “I do believe this is my biggest surprise hit of the entire year”▶ 5:15
Merit$38.00- “I like it so much I bought it in a better shade for me”▶ 5:24
- “There's something about the way powder fuses with it and tones down the shine and turns it into this soft skin-like natural matte velvety finish”▶ 6:41
- “It looks incredibly natural and I rarely have to blot with this during the day, even on my most shine-prone areas”▶ 6:50
- “It blurs and smooths my pores and texture and evens out my skin tone just enough”
- “It applies quickly. It's lightweight. Wears beautifully throughout the day”
- “I absolutely love it”
RMS Beauty$36Revitalize Hydra Concealershade · W9- “If you have dry, mature under eyes with fine lines... the RMS Revitalize Hydra Concealer is absolutely beautiful”▶ 7:24
- “This is a skincare infused buildable medium coverage concealer”▶ 7:45
- “It hydrates, smooths, and improves the overall appearance of your under eyes”▶ 7:32
- “The formula is thin and creamy. It blends out quickly and easily with your fingers or a brush or a sponge”
- “Feels weightless. It doesn't cake. It doesn't settle into my fine lines”
- “It also brightens my under eye area. It looks natural and skin-like, and it wears beautifully throughout the day”▶ 7:11
- “Overall, this is a lovely, comfortable, hydrating, flattering, smoothing, brightening concealer”▶ 9:01
- “I think would work phenomenally well across all skin types, especially dry, mature under eyes”
Fenty Beauty$37.00- “What I love so much about this primer is how lightweight and silky it feels”▶ 10:17
- “It doesn't feel like a typical gripping primer, like it's sticky. It applies like a lightweight lotion and it seems to just melt into my skin”▶ 10:22
- “It smooths my texture and pores and does a really nice job of controlling shine without making my skin feel dry”▶ 10:35
- “It's really nice to wear on its own if you're skipping coverage products”▶ 10:46
- “It's just a really, really nice primer. One that I'm glad I have in my arsenal”▶ 10:53
One/Size$36- “This is a vitamin pearl serum foundation fortifier and mixing medium that lets you customize the finish of your foundation while getting skin care benefits in the process”▶ 11:09
- “It gives you this really natural looking luminosity with these pink and gold pearl pigments. There's nothing shimmery or glittery about this at all”▶ 11:18
- “I can take matte foundations and turn them into luminous matte foundations that don't look overly glowy or oily and it doesn't change the texture or the coverage of the foundation”▶ 11:27
- “I think this was such a great kind of innovative launch in 2025. We didn't see anything else like this”▶ 11:53
Fenty Beauty$39.00Set it Down Superfine Blurring Setting Powdershade · Strawberry Milk- “Works beautifully for both [face and under eyes]”▶ 12:48
- “It's a talc-free, very finely milled powder that somehow controls my shine and my shine prone areas, but it doesn't leave my normal dry areas on my face or my dry under eyes looking dry and crepey or like I'm wearing powder”▶ 12:35
- “It has hydrating properties to it as it controls shine and blurs pores”▶ 12:55
- “It's also waterproof and sweat and humidity resistant”▶ 13:02
- “It's just a really great shine controlling powder that doesn't make my skin look or feel dry or cakey or look like I'm wearing powder”▶ 13:08
- “This has been really, really impressive to me”▶ 13:20
Danessa Myricks Beauty$36.00- “This is alcohol-free and there are hydrating ingredients in here”
- “This never leaves my skin feeling dry and tight”▶ 13:41
- “This is something you can use day to day if you want to control shine. I think that's fantastic”▶ 14:01
- “It has a beautiful cloudlike mist”▶ 14:12
- “Your face doesn't end up drenched like a lot of setting sprays because of that fine cloud-like mist”▶ 14:22
- “I love that this does keep my face with a nice soft matte finish”▶ 14:29
- “It works beautifully and my face feels good the entire time”▶ 14:44
- “This was a fantastic launch in 2025 and I am so glad I tried it”▶ 14:46
One/Size$40Boucle Silk Airbrushed Talc-Free Finishing Powdershade · Light- “This is a talc-free finishing powder that gives a candle lit glow effect for this kind of sheer dimensional coverage”▶ 15:02
- “This is perfect for giving you that soft focus airbrush filter effect at the very end of your makeup routine”▶ 15:10
- “A finishing powder can also soften harsh lines”▶ 15:17
- “It can just bring your whole makeup look together and kind of soften everything and make it look more seamless and minimize the look of pores in the process”▶ 15:22
- “It has just that right amount of sheer coverage that doesn't change your entire makeup look when you apply it”▶ 15:37
- “It's not too shiny. It doesn't look like a highlighter”
- “I'm happy to have an option here that I do really enjoy that is already talc-free”▶ 16:06
Too Faced$28.00Cloud Crush Whipped Lip & Cheek Colorshade · Peach Blur
Neen$32Going Rouge Multi-Purpose Blush and Lip Colorshade · Happy- “These are highly pigmented yet effortlessly blendable at the same time”▶ 17:08
- “I absolutely love the shade. It's so brightening and flattering”▶ 17:15
- “These have really nice skin benefiting ingredients in here, too”▶ 17:24
- “And they are refillable”
- “Neen is one of my favorite brand discoveries from 2025”▶ 17:42
- “Absolutely love this formula”
- no stillNeen$32Going Rouge Multi-Purpose Blush and Lip Colorshade · Pose
- “These are highly pigmented yet effortlessly blendable at the same time”
- “These have really nice skin benefiting ingredients in here, too”
- “And they are refillable”
- “Absolutely love this formula”
Tower 28 Beauty$22.00GetSet Blur + Set Matte Powder Blushshade · Samo Spritzer- “Don't let the word matte throw you off. This is such a great formula”▶ 18:00
- “It applies beautifully. It's never patchy. It blurs and smooths pores and texture”▶ 18:22
- “It's also long lasting and sweatproof”▶ 18:28
- “Like all Tower 28 Beauty products, these are great for sensitive skin”▶ 18:30
- “These just blend out and look like your skin and sit down and wear beautifully all day”▶ 18:45
Anastasia Beverly Hills$34.00Smooth Blur Contour Stickshade · Shadow- “This is an ultra smooth gel cream formula that applies and blends out like a dream”▶ 19:26
- “It gives an effortless second skin finish, and it wears beautifully all day”▶ 19:39
- “The shades have that cool neutral kind of gray undertone to them that still looks very natural, which is perfect for daily contouring”▶ 19:50
- “This is a really great, effortless, easy contour stick”▶ 20:05
Neen$29.00Pretty Shady Pressed Pigmentshade · Blink- “These are one swipe formulas. They apply so beautifully and are so flattering even if you have texture and they last all day”▶ 20:26
- “I just keep reaching for these and reaching for these. They're so easy and effortless and blendable”▶ 20:45
- “I reach for these constantly and they will last forever”▶ 21:22
Sigma Beauty$65.00- “This is an all neutral palette with incredible quality”▶ 21:52
- “I've always thought Sigma's eyeshadow palettes were highly underrated because they have such high quality, and this palette is no exception”▶ 21:56
- “If you like a nice selection of matte neutrals with smooth shimmer and metallic accents, you will love this palette”▶ 22:02
- “I love the shade selection. I love the quality”▶ 22:15
- “It's easy for everyday yet beautiful at the same time for complete looks or one-and-done looks”▶ 22:20
- “I think this was a fantastic launch from Sigma in 2025”▶ 22:25
Anastasia Beverly Hills$28.00MicroStroke Brow Penshade · Taupe
Persona Cosmetics$24.00- “Because it's a tubing formula, it still holds my curl even without a waterproof layer underneath”▶ 24:37
- “This also separates my lashes nicely. I don't have to spend a ton of time combing my lashes out”
- “This is a great everyday mascara for nice length and volume, but I can also build it for more drama if I want”▶ 24:51
- “This has turned out to be one of my favorite mascaras”▶ 25:08
Milk Makeup$29.00
Merit$24.00Signature Lip Sheer Lip Linershade · Beverly Hills- “These have an extremely soft gel formula that glides on with zero tugging”▶ 25:45
- “I find these particularly nice to wear on their own or to wear underneath lip oils, lip balms, things like that”▶ 26:08
- “These are very comfortable”▶ 26:14
- “If you don't like the feel of traditional lip liner, you will probably like these”▶ 26:23
- “I enjoy them more than I thought I would initially”▶ 26:28
- “I like the way my lips look and feel. They're a little bit different and I like them”▶ 26:48
Soft Definition Longwear Lip Linershade · Fig- “These are ultra creamy. They have a very soft, smooth glide and really nice opacity”▶ 26:59
- “If you like to line the perimeter or slightly overline your lips or fill them in completely like I do, these are going to be perfect for you”▶ 27:14
- “I feel like they make my lips look a little bit fuller because they're so smoothing”▶ 27:20
- “They definitely help my lip products that I place on top of them last longer”▶ 27:25
- “They're waterproof, smudge resistant, and they stay put. These are not going anywhere”▶ 27:29
- “They don't make my lips feel dry either”
- “I'm very picky about my lip liners... And this ticks all of those boxes”
Soft Definition Longwear Lip Linershade · Honey- “These are ultra creamy. They have a very soft, smooth glide and really nice opacity”
- “If you like to line the perimeter or slightly overline your lips or fill them in completely like I do, these are going to be perfect for you”
- “I feel like they make my lips look a little bit fuller because they're so smoothing”▶ 27:55
- “They definitely help my lip products that I place on top of them last longer”
- “They're waterproof, smudge resistant, and they stay put. These are not going anywhere”
- “They don't make my lips feel dry either”▶ 28:28
- “I'm very picky about my lip liners... And this ticks all of those boxes”
Neen$28Glisten Up Lip Glossshade · Dream- “These have incredible opacity and feel silky and smooth”▶ 28:21
- “They're so comfortable and nourishing”▶ 28:28
- “They have substance to them, but no stickiness”▶ 28:30
- “My lips always feel nice and moisturized when I wear these”▶ 28:35
- “I wear these in lieu of lipsticks quite often because of the pigmentation, how comfortable they are and how long-lasting they are for this type of product”▶ 28:40
Milk Makeup$14
- “This end, this angled end is to apply your blush and then this rounded fluffier end is to blend and diffuse the edges”▶ 30:00
- “It's perfect for blending out cream liquid and stick blushes”▶ 30:09
- “I also really love the softness, density, the angle, and the size of this for blending out blushes”▶ 30:14
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