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@thecleanbeautycode reviewing Merit Beauty Cream Blush at 05:34 in a YouTube Shorts videoFlush Balm Cream Blush"They have really expanded this shade range in such a beautiful way."$30@taniabwells reviewing Merit Signature Lip Liner at 07:31 in a YouTube Shorts videoSignature Lip Sheer Lip Liner"The formula is incredible, and I'm just so happy that they extended their shade range."$24@sierrasvids reviewing Merit The Minimalist Perfecting Complexion Stick at 02:59 in a YouTube Shorts videoThe Minimalist Perfecting Complexion Foundation and Concealer Stick"I like it so much I bought it in a better shade for me."$38.00@bekah_sun reviewing Merit Solo Shadow Sheen at 01:05 in a YouTube Shorts videoSolo Shadow Cream-to-Powder Soft Matte Eyeshadow"They're everything."$26.00@bekah_sun reviewing Merit Signature Lip Lightweight Lipstick at 46:21 in a YouTube Shorts videoSignature Lip Lightweight Lipstick"I have to mention these because I am petitioning Merit personally to make these permanent."$28.00@taniabwells reviewing Merit Lip Blush at 17:31 in a YouTube Shorts videoShade Slick Tinted Lip Oil"This is one that like no one, including me, wanted to be a believer on."$24.00@taniabwells reviewing Merit The Uniform Tinted Mineral SPF 45 at 03:17 in a YouTube Shorts videoThe Uniform Tinted Mineral Sunscreen Broad Spectrum SPF 45"I think this is one of my favorite tinted SPF in my entire collection."-@erinnicoletv reviewing Merit Bronze Balm at 15:39 in a YouTube Shorts videoBronze Balm Sheer Sculpting Bronzer"The shade is so natural, and because it's a balm texture, this is going to help give us a little bit more of that radiance."$30laura88lee mentioning Merit Beauty Great Skin Priming and Firming Moisturizer at 01:37 in their YouTube videoGreat Skin Priming And Firming Moisturizer With Peptides And Hyaluronic Acid"Adding even more creamy, yet lightweight hydration."$42.00@taniabwells reviewing Merit Great Skin Instant Glow Serum at 01:32 in a YouTube Shorts videoGreat Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid"I have loved this product since they first released it."$42.00@makeupbycheryl reviewing Merit Clean Lash Mascara at 18:22 in a YouTube Shorts videoClean Lash Lengthening Tubing Mascara"For tubing mascara, I love my Merit. Still love that."$26.00@juliaadamsmua reviewing Merit Signature Lip Satin Lipstick at 04:35 in a YouTube Shorts videoSignature Lip Lightweight Matte Lipstick"My most used, most grabbed."$28.00@juliaadamsmua reviewing Merit Brow 1980 Volumizing Pomade at 08:21 in a YouTube Shorts videoBrow 1980 Volumizing Pomade"For my brows, I'm using their volumizing pomade in dark brown."$24Retrospect L'Extrait de Parfum"So nice. So so nice."$34.00@shelbyannbell reviewing Merit Brow 1990 at 00:19 in a YouTube Shorts videoBrow 1990"Really natural brow."$24@juliaadamsmua reviewing Merit Signature Lip Sheer Lip Liner at 16:45 in a YouTube Shorts videoSignature Lip Sheer Lip Liner"It's like a sheer version of this one from Kidos. So if I'm not wearing much makeup, it's a really good option so it doesn't add too much opacity to the lips."$24.00Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade$24.00@makeupbytiffanyd reviewing Merit Highlighting Stick at 30:08 in a YouTube Shorts videoDay Glow Dewy Highlighting Balm"I love the Merit stick as well."-Bisou Balm Sheer Matte Lipstick"Merit is what I had on before I put on the Bisou Balm in Andy."$30.00@amandaz reviewing Merit Double Cleanse at 46:11 in a YouTube Shorts videoGreat Skin Double Cleanse Makeup Removing Cleanser"If you want something with more impact, I think the great skin double cleanse. This was another favorite."$44.00

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Flush Balm Cream Blush
4.9Variant: FoxFlush Balm Cream Blush
  • “Merit Flush Balm in Fox is my favorite color in their now pretty broad Flush Balm family”4:18–4:26
  • “It's called a warm taupe”4:24–4:27
  • “I've always described it as a rosy terracotta, but you'll see in my final swatches at the end, there's almost a hint of peach brown to this compared to that red warmth of something like Toasted Teddy or Trinny London New York”4:26–4:32
  • “This is easily one of the easiest blushes to use”4:39–4:43
  • “It's designed to create a transparent veil of color”4:41–4:49
  • “It's thin, sheer, balmy, buildable, leaving you with a lovely lit from within healthy glow”4:46–4:51
  • Source: Best Terracotta Blushes for a Sunkissed Glow - May 6, 2026
Matilda on VideoMatilda on Video340K subscribers
4.9Flush Balm Cream Blush
Rainier CramerRainier Cramer19K subscribers
4.8Variant: LusitanoFlush Balm Cream Blush
  • “I love this stuff. I think it is so good”4:47–4:52
  • “Very cute packaging. Very handy for traveling”4:51–4:53
  • “I wore this pretty much every day when we were on our holiday baby moon”4:52–4:55
  • “It's a really nice glowy formula and if you want that whole kind of Oh, I don't wear too much makeup. I'm just I've got like a natural flush to my cheeks, this is the perfect thing for that”4:55–4:59
  • “It is such a pretty color. It's almost like coraly peachy pink”5:04–5:09
  • “I love how easy this one goes on. You just literally just need a little like D and it just blends so easy with the rest of your makeup”6:12–6:18
  • Source: Testing more affordable makeup dupes with wear test - Aug 10, 2025
sophdoeslifesophdoeslife1.4M subscribers
4.8Variant: LusitanoFlush Balm Cream Blush
  • “It is the perfect blush color in my opinion”15:02–15:08
  • “This was amazing in the summer. Like this coraly peachy pink”15:06–15:13
  • “These are also super hydrating. Not as pigmented as some of the others, but pigmented enough”
  • “It is a stunning little blush and really easy to just like dip your brush in and whack it on your cheeks because it's like bigger”15:17–15:20
  • Source: Best makeup of 2025 - Jan 22, 2026
sophdoeslifesophdoeslife1.4M subscribers
4.5Flush Balm Cream Blush
Tania B. WellsTania B. Wells64K subscribers · Sponsored
4.5Variant: ReduxFlush Balm Cream Blush
  • “There was a limited edition Merit Flush Balm trio that had a limited edition color called Redux. It's great. I love it. Compared to the other two, it's definitely more like brown, a brownie red”17:58–18:12
  • “For me, this is more of a wintry color than it would be summer necessarily”18:15–18:24
  • “If you miss out on it and you want a good dupe, I would just use Fox from their normal lineup”18:21–18:26
  • Source: My 2025 Makeup Favourites - Dec 14, 2025
Anna NewtonAnna Newton476K subscribers
MENTIONSVariant: CheekyFlush Balm Cream Blush
Haley KimHaley Kim1.4M subscribers
Signature Lip Sheer Lip Liner
4.9Signature Lip Sheer Lip Liner
  • “The formula is incredible, and I'm just so happy that they extended their shade range”7:15–7:20
  • “This is more of a sheer lip liner, and I feel like that works so well with Merit as a brand, because they are more minimalist, very kind of clean vibe, chic, but not too much, very natural beauty”7:31–7:36
  • “It has this gel formula”
  • “It looks so luminous in the beginning, but once you sheared out or blended it out, first of all, look how well this blends”8:09–8:14
  • “It sets, and it is quite long-lasting”
  • “I am shocked how long-lasting this lasts for what it is, for a more kind of sheer lip liner”8:22–8:30
  • “The effect that you get from this is kind of that blurred lip look”8:39–8:45
  • “It blurs your lines”
  • Source: Top 5 best merit products: my most loved & used - May 12, 2026
Tania B. WellsTania B. Wells64K subscribers · Sponsored
4.9Variant: JuneSignature Lip Sheer Lip Liner
  • “This is my favorite color from them. This was a new release from Merit. Look at that color. That color is perfection for my skin tone. I am so happy they released new colors”40:41–40:47
  • “I finished a whole one of these, just so you guys know, which is huge for me. I don't go through makeup almost at all. And the fact that I had to repurchase one speaks volumes”41:05–41:12
  • “The Merit lip liners are worth it. If you want more of a blur lip liner, and I know that sounds like contradictory to what a lip liner should do, but it's something special. I promise you, go swatch them, let them dry down, and you'll thank me later”41:21–41:30
  • Source: May Favorites: Fashion, Beauty, Fragrance & More - Jun 6, 2026
Tania B. WellsTania B. Wells64K subscribers
4.8Signature Lip Sheer Lip Liner
  • “Another lip liner that completely blew me away this year is the Merit Signature Lip Sheer Lip Liner”9:58–10:03
  • “When I first heard about these, I actually thought that the idea of it was really silly. Like I didn't think that it would be a product that I would like at all because I didn't think that a sheer lip product was very useful”10:03–10:09
  • “The concept of a sheer lip liner actually makes a lot of sense because you don't really want something that's like ultra pigmented and like super sharp and precise if you want to give that contoured look. You want something that's a little bit smudgy and maybe a little bit sheer”10:35–10:39
  • “The shade bespoke is my absolute favorite”
  • “This is a newer shade that I'm really into. It is called Coupe, and it's a little bit more rosy, which I really, really love. So, it's less of like that typical contour color, and it's more of like a your lips but better color”10:59–11:10
  • “It almost looks like an extension of my lips when I use this”11:14–11:22
  • “It has kind of like a gel-like consistency to it. So, as soon as you run your finger over it, it just kind of smudges it in the best way possible and gives it kind of that like worn in look”11:25–11:29
  • “This color also reminds me of like Pillow Talk. It's like the sheer more gel-like version of Pillow Talk from Charlotte Tilbury”11:39–11:43
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
Jamie PaigeJamie Paige491K subscribers
4.8Signature Lip Sheer Lip Liner
  • “I love the Merit Beauty lip liners. I think for mature skin because they're very shiny. They also are very easy to use and they're very kind of more sheer than a traditional lip pencil”17:17–17:21
  • “If you have smaller lips, like if your lips are smaller, maybe you have a lot of texture to them, those are beautiful because you can really soften the look of the lips”17:28–17:31
  • “They're beautiful”
  • Source: Best makeup for dry and mature skin - May 12, 2026
Lisa JLisa J369K subscribers
4.5Variant: Beverly HillsSignature Lip Sheer Lip Liner
Stephanie MarieStephanie Marie279K subscribers
4.5Variant: Beverly HillsSignature Lip Sheer Lip Liner
Bekah SunBekah Sun22K subscribers
4.5Variant: CoupéSignature Lip Sheer Lip Liner
Matilda on VideoMatilda on Video340K subscribers
4.5Variant: BespokeSignature Lip Sheer Lip Liner
Allana DavisonAllana Davison1M subscribers
4Variant: Beverly HillsSignature Lip Sheer Lip Liner
  • “The Merit Signature Lip Liner in Beverly Hills is great. It has so much slip you could apply it all over your lips as a lip color”35:05–35:12
  • “It hasn't got a lot of longevity. It's not the kind of product you put on in the morning and it's still there at night”35:19–35:22
  • “At night time, it hasn't got drag on it. Sometimes lip liners can be draggy and waxy but this truly just feels like I could draw with it”35:21–35:29
  • “I like that I don't mind needing to pop to the bathroom to reapply these two. That doesn't bother me”34:55–34:58
  • Source: My 2025 Makeup Favourites - Dec 14, 2025
Anna NewtonAnna Newton476K subscribers
2.5Variant: CassisSignature Lip Sheer Lip Liner
  • “They're stunning. They're absolutely stunning”24:52–24:56
  • “They're so good at finding these like incredible shades that work on mature lips and just unique beautiful neutrals”25:15–25:19
  • “I love them, okay? I think the shades are beautiful”
  • “Here's the problem with Merit Beauty lip liners. Gone. Bye-bye. Bye-bye. No more”
  • “I sneezed and my lip liner is completely gone”
  • “It took me 2 seconds to wipe that clean off my hands, even a deep shade”
  • “Why am I spending money on something that's not going to last me through talking?”
  • “If you like longevity in your lip products, skip the Merit”
  • Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Rudi BerryRudi Berry74K subscribers
2.5Variant: CowboySignature Lip Sheer Lip Liner
  • “They're stunning. They're absolutely stunning”24:52–24:56
  • “They're so good at finding these like incredible shades that work on mature lips and just unique beautiful neutrals”25:15–25:19
  • “I love them, okay? I think the shades are beautiful”
  • “Here's the problem with Merit Beauty lip liners. Gone. Bye-bye. Bye-bye. No more”
  • “I sneezed and my lip liner is completely gone”
  • “It took me 2 seconds to wipe that clean off my hands, even a deep shade”
  • “Why am I spending money on something that's not going to last me through talking?”
  • “If you like longevity in your lip products, skip the Merit”
  • Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Rudi BerryRudi Berry74K subscribers
2.5Variant: SubconsciousSignature Lip Sheer Lip Liner
  • “They're stunning. They're absolutely stunning”24:52–24:56
  • “They're so good at finding these like incredible shades that work on mature lips and just unique beautiful neutrals”25:15–25:19
  • “I love them, okay? I think the shades are beautiful”
  • “Here's the problem with Merit Beauty lip liners. Gone. Bye-bye. Bye-bye. No more”
  • “I sneezed and my lip liner is completely gone”
  • “It took me 2 seconds to wipe that clean off my hands, even a deep shade”
  • “Why am I spending money on something that's not going to last me through talking?”
  • “If you like longevity in your lip products, skip the Merit”
  • Source: Full face of new makeup avoiding gimmicky products - May 16, 2026
Rudi BerryRudi Berry74K subscribers
2.5Variant: JuneSignature Lip Sheer Lip Liner
Rudi BerryRudi Berry74K subscribers
The Minimalist Perfecting Complexion Foundation and Concealer Stick
4.9Variant: 22The Minimalist Perfecting Complexion Foundation and Concealer Stick
  • “I like it so much I bought it in a better shade for me”5:24–5:28
  • “There's something about the way powder fuses with it and tones down the shine and turns it into this soft skin-like natural matte velvety finish”6:41–6:48
  • “It looks incredibly natural and I rarely have to blot with this during the day, even on my most shine-prone areas”6:50–6:55
  • “It blurs and smooths my pores and texture and evens out my skin tone just enough”
  • “It applies quickly. It's lightweight. Wears beautifully throughout the day”
  • “I absolutely love it”
  • Source: Best makeup of 2025: my standout favorites - Dec 18, 2025
Stephanie MarieStephanie Marie279K subscribers
4.9Variant: 22The Minimalist Perfecting Complexion Foundation and Concealer Stick
  • “The thing that makes this so good in my opinion is the fact that it's blurring it. It is a radiant, very hydrating product, but it looks so good around my pores. It kind of looks like I have a filter on my face”15:11–15:16
  • “Mary did an amazing job with this one”14:57–15:02
  • “I think that this is probably my favorite kind of skin tint product at the moment”15:38–15:48
  • “It is like more than half of like a third of the price and it performs incredible”16:33–16:39
  • “It's not quite as glowy as the Victoria Beckham. So, if you're looking for more hydration, more skin care, go to with Victoria Beckham. But if you're looking for a good SPF tinted product, Merit is where it's at”
  • Source: Top 25 Beauty Releases of 2025 - Dec 27, 2025
Tania B. WellsTania B. Wells64K subscribers
4.9Variant: OakThe Minimalist Perfecting Complexion Foundation and Concealer Stick
Bekah SunBekah Sun22K subscribers
4.7The Minimalist Perfecting Complexion Foundation and Concealer Stick
Sierra RoseSierra Rose431 subscribers
4.6Variant: 26The Minimalist Perfecting Complexion Foundation and Concealer Stick
  • “This has a smoothing, blurring effect with a soft, natural, velvety finish on the skin”7:20–7:27
  • “Love to see Merit encouraging everyday sunscreen use, but again, I love to reinforce the importance of applying the correct amount”7:27–7:31
  • “I treat this as more of a skin tint on top of my separate sunscreen”7:37–7:42
  • “It has a more soft matte finish than the rest of the group and a slightly thicker consistency with fine, natural powders that help blur and smooth the skin”7:40–7:47
  • “Not as glowy as I usually go for, but it means it lasts well and seems to get good reviews from people with oilier skin types who can't do dewy as easily”7:49–7:55
  • Source: More skin tints: popular and underrated sheer formulas for fresh, glowy skin - Apr 7, 2026
Matilda on VideoMatilda on Video340K subscribers
4.3Variant: OchreThe Minimalist Perfecting Complexion Foundation and Concealer Stick
SHELBY ANNSHELBY ANN14K subscribers
3.5Variant: 25The Minimalist Perfecting Complexion Foundation and Concealer Stick
Allana DavisonAllana Davison1M subscribers
Solo Shadow Cream-to-Powder Soft Matte Eyeshadow
4.9Solo Shadow Cream-to-Powder Soft Matte Eyeshadow
  • “These are a grownup shimmer. They're almost a satin sheen that you can wear in the daytime for sure”0:49–0:56
  • “I like these because you can really shear them out for a slight wash of color. Nothing too glam”1:05–1:11
  • “Or you can build them up for more opacity and for a little bit more shimmer, but it's never going to look overdone and it's never going to look like you tried too hard”1:11–1:15
  • “It's just that kind of smudged on sort of cool eyeshadow look, which I love for everyday”1:18–1:23
  • Source: Sephora Sale: One and Done Eyeshadows - Nov 1, 2025
Bekah SunBekah Sun22K subscribers
4.9Variant: IrisSolo Shadow Cream-to-Powder Soft Matte Eyeshadow
Bekah SunBekah Sun22K subscribers
4.8Solo Shadow Cream-to-Powder Soft Matte Eyeshadow
Michele WangMichele Wang267K subscribers
4.5Variant: SurrealismSolo Shadow Cream-to-Powder Soft Matte Eyeshadow
  • “The sheen of this is so pearlescent and beautiful. It gives you a wet looking eye”19:42–19:50
  • “It's totally worth applying, especially if you want your makeup to look very natural on a daily basis”19:50–19:54
  • “It's also not very glittery. It literally applies like a highlight and it gives you this ethereal effect without having glitter in it”19:57–20:02
  • “I do notice creasing. Now, that doesn't personally bother me because I love the wet look on the skin”19:28–19:37
  • Source: Best makeup of 2025 - Dec 8, 2025
ugly elleugly elle32K subscribers
4Variant: MidcenturySolo Shadow Cream-to-Powder Soft Matte Eyeshadow
  • “I really like this formula”10:25–10:29
  • “I don't think that it's going to be a crease-proof, foolproof, high pigmentation type of product”10:32–10:41
  • “I really do feel like this is going to be something that you would want if you're someone that just wants a wash of color”10:41–10:45
  • “I think that the color of this is perfect on my eyes”11:00–11:04
  • “It does diffuse really nicely”11:12–11:15
  • “Everything overall is very positive but then after my update videos as time goes on I kind of forget about it”11:46–11:57
  • “If you're looking for something that is very low maintenance but still looks really put together and beautiful this is perfect for that”12:23–12:27
  • Source: 21 months of project pan update - Apr 24, 2026
By Kristina StudioBy Kristina Studio66K subscribers
Signature Lip Lightweight Lipstick
4.9Variant: ArchivalSignature Lip Lightweight Lipstick
Bekah SunBekah Sun22K subscribers
4.5Variant: GamaySignature Lip Lightweight Lipstick
Julia Adams MUAJulia Adams MUA286K subscribers
4.5Variant: SeptemberSignature Lip Lightweight Lipstick
Matilda on VideoMatilda on Video340K subscribers
Shade Slick Tinted Lip Oil
4.9Variant: ArchivalShade Slick Tinted Lip Oil
  • “This is one that like no one, including me, wanted to be a believer on”7:05–7:13
  • “It's like got a glossy finish to it. If you let it sit for a minute before you blend it, it will have a little more wear time”7:30–7:34
  • “Like there's something about this formula where it almost doesn't matter what color you get”7:41–7:46
  • “They're all awesome and they're like in these really nice cool brownie tones that like when you blend them out, they pretty much all do something delightful”7:52–8:01
  • “They are special”
  • “I have three or four of them. I adore them”
  • Source: Best of the best makeup of 2025 - Dec 19, 2025
Kackie Reviews BeautyKackie Reviews Beauty139K subscribers
4.9Variant: PointShade Slick Tinted Lip Oil
Bekah SunBekah Sun22K subscribers
4.6Shade Slick Tinted Lip Oil
Tania B. WellsTania B. Wells64K subscribers · Sponsored
The Uniform Tinted Mineral Sunscreen Broad Spectrum SPF 45
4.9The Uniform Tinted Mineral Sunscreen Broad Spectrum SPF 45
Tania B. WellsTania B. Wells64K subscribers · Sponsored
4.9The Uniform Tinted Mineral Sunscreen Broad Spectrum SPF 45
  • “It has SPF in it, so I feel extra covered. I'm not using this as my only SPF, by the way. But I think it's a buildable coverage. It works so well over the pores”24:17–24:23
  • “I put a few dots on my hand, pumps, I mean, and I literally just spread it all over my face with my fingers, on my neck, and I never have any issues with this”24:28–24:32
  • “It lasts decent throughout the day. It'll fade a little bit because it is kind of light coverage, but it is one of those kind of like this one”24:39–24:43
  • “You guys know I love this one so much”24:54–25:04
  • Source: May Favorites: Fashion, Beauty, Fragrance & More - Jun 6, 2026
Tania B. WellsTania B. Wells64K subscribers
4.5Variant: 22 Oak BisqueThe Uniform Tinted Mineral Sunscreen Broad Spectrum SPF 45
  • “This has an SPF 50 that's mainly from zinc oxide. This has 15% zinc oxide, so it is a really effective sunscreen”18:10–18:19
  • “With this, you can put on enough to get the SPF on the label and it still looks great”18:31–18:35
  • “The pigments in this are so lightweight and so beautiful”18:33–18:37
  • “Somehow they made it be not shiny, not greasy, not heavy feeling. This feels lightweight. It gives you beautiful lightweight coverage”18:38–18:43
  • “It covers what you want to cover, but it doesn't look like a heavy mask of makeup. It's very natural looking”18:45–18:51
  • “I had a full face of makeup on and I had been in it for I want to say five or six hours and I was like, 'Oop, I'm going out. It's the sun's still out. I need to touch up the sunscreen.' So, I just put on more of this and it blended right over the top of everything else so beautifully, so seamlessly”18:57–19:02
  • Source: Best makeup of 2025 for mature skin from drugstore to high end - Dec 19, 2025
HotandFlashyHotandFlashy1.2M subscribers
4.5Variant: 22The Uniform Tinted Mineral Sunscreen Broad Spectrum SPF 45
Lisa JLisa J369K subscribers
3.5The Uniform Tinted Mineral Sunscreen Broad Spectrum SPF 45
Allana DavisonAllana Davison1M subscribers
Bronze Balm Sheer Sculpting Bronzer
Variant: SeineBronze Balm Sheer Sculpting Bronzer
  • “Absolutely love this bronzer”
  • “This one's a little bit more sheer. It blends like a dream. It's not too heavy”10:35–10:40
  • “If you don't want your contour to look muddy, I don't think you will have this have that issue with this cuz it's super blendable”10:38–10:43
  • “I think if you have dry skin, you'll like this cuz it's like slightly glowy balmy. It's more of a hydrating sort of finish. It gives more of a glow, which I really like”10:45–10:50
  • Source: Best makeup of 2025 - Jan 22, 2026
sophdoeslifesophdoeslife1.4M subscribers
Great Skin Priming And Firming Moisturizer With Peptides And Hyaluronic Acid
Great Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid
4.9Great Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid
Tania B. WellsTania B. Wells64K subscribers · Sponsored
4.5Great Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid
  • “I can be having the worst skin day. My skin could feel so dry, so dull, but if I put this on, it will instantly give my skin a little bit of that glow and a little bit of that like boost of hydration that I really really need”
  • “It gives the skin like the perfect amount of slip”
  • “They both have a little bit of an oilier texture, but they're not super oily where they're going to like make your makeup melt off of the face, but it gives the skin just that perfect amount of slip to make everything go on just so much smoother”1:28–1:32
  • Source: Beauty products I loved the most in 2025 - Jan 30, 2026
Jamie PaigeJamie Paige491K subscribers
4.5Great Skin Instant Glow Serum with Niacinamide and Hyaluronic Acid
Matilda on VideoMatilda on Video340K subscribers
Clean Lash Lengthening Tubing Mascara
Signature Lip Lightweight Matte Lipstick
4.8Signature Lip Lightweight Matte Lipstick
  • “These are a soft, blurred matte lip, not a flat or heavy matte, so they give that irresistible diffused lived-in look that I personally love for everyday wear”4:47–4:52
  • “They feel very comfortable on the lips, almost weightless, and they don't dry out my lips, which I love”4:57–5:01
  • “Because I have these lip lines, sometimes classic mattes tend to really emphasize them. So, these types of formulas are awesome because they diffuse them and blur them out”
  • “They're such an effortless product”5:12–5:15
  • “I love how they wear throughout the day as well. They fade very evenly instead of getting patchy or clinging on to dry spots”5:14–5:17
  • “It's a very easy product to apply. It's really hard to mess up”5:23–5:30
  • “Whether you keep them sheer or build them up, it looks good”5:28–5:34
  • “If you really like Merit's other lip formulas, this one feels the softest, the most effortless. It has become my personal favorite out of their three formulas”5:32–5:36
  • Source: Easy, everyday polished makeup without a lot of effort - Jan 28, 2026
Julia Adams MUAJulia Adams MUA286K subscribers · Sponsored
Brow 1980 Volumizing Pomade
Retrospect L'Extrait de Parfum
Brow 1990
Signature Lip Sheer Lip Liner
Day Glow Dewy Highlighting Balm
Bisou Balm Sheer Matte Lipstick
Great Skin Double Cleanse Makeup Removing Cleanser
Brand note

Merit is a clean beauty brand built around the idea of low-effort, natural-looking makeup. Their products tend to be sheer, hydrating, and easy to blend, making them a good fit for people who want a quick, polished look without heavy coverage or complicated techniques. The Signature Lip Sheer Lip Liner stands out for its unique gel-like formula that blurs and sets for long-lasting wear, though the sheer nature means it won't give you a bold, precise lip line.

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