Ranking Viral Japanese Beauty Products
Heroine Make$14.50Long & Curl Mascara Super Waterproofshade · 01 Jet Black- “People have said this is the world's most stubborn waterproof mascara, and I think they're right”▶ 0:22
- “Guys, this thing is so hard to remove. I am not kidding you. It is like lash cement”▶ 0:29
- “I love how fast it is to build up my lashes, cuz the wand is like a bigger size”▶ 0:49
- “It's fast, it's efficient”
- “If you're someone who has straight, short, hard-to-curl lashes, this mascara is for you”▶ 1:12
- “It will stay and hold its curl in place no matter the weather, if it's hot, humid”▶ 1:18
- “This won't give you panda eyes, and it doesn't make your lashes feel super crunchy or dry because it has added argan oil”▶ 1:26
- “I'm usually very loyal to my Clio mascara. I think a lot of you guys know that. It's my OG, but after testing this out, I'm going to say it's up there”▶ 1:36
- “If I was running a marathon, if I was like wanting something that's almost like bulletproof, I would reach for this”▶ 2:01
- “Do not try to remove this with warm water and your cleanser. You need like a heavy-duty cleanser, specifically their remover”▶ 2:10
- “Both of these are definitely worth checking out. It has to go to the top as take my money”▶ 2:56
Heroine Make$15.50- “Their speedy remover is a godsend”▶ 2:18
- “It's a mascara dissolver, and you just literally brush it onto your lashes. Give it like 30 seconds, and it melts that stubborn waterproof mascara away”▶ 2:25
- “I've even used it to remove false lashes. Like, it's so hard to get rid of that glue, but this works wonders”▶ 2:31
- “I actually like this more than the mascara itself”▶ 2:47
- “If you're someone who regularly uses waterproof mascara, I suggest you try this out. You don't need to tug and pull at your eyes”▶ 2:49
- “This is like a super affordable hyaluronic acid lotion. I want to call it more like a serum-like toner”▶ 3:11
- “If you're someone who is dehydrated, if your skin is so thirsty, it needs a good drink, and something that will plump it up, keep it hydrated all day, definitely try this out”▶ 3:23
- “I brought this to New Zealand in the cold weather, and my skin did not feel dry. It didn't crack. It didn't peel like it normally does. Skin saver, seriously”▶ 3:40
- “There's no filler ingredients in this, so no fragrance, no colorants”▶ 3:51
- “Such a nice hydrating step. It's so thick, but so hydrating”▶ 4:03
- “What I like about this is that I don't need to layer multiple layers of like an essence or toner to get that deep hydration. One layer this will do”▶ 4:23
- “Even though it's thick, when you apply it on, it actually gets absorbed fairly quickly into the skin”▶ 4:38
- “Honestly, guys, this is one of those few products that I think every skin type can benefit from”▶ 4:48
- “It's so affordable, and I'm already like down to my last bit, so it's definitely going to be taking my money cuz I'm buying another one”▶ 5:03
Gokujyun Premium Hydrating Lotionshade · Retinol Version- “I loved it so much, I got the pro-aging, the retinol version”
- “This one is not as hydrating, but it does have like added retinol for those of you who are concerned about signs of aging”▶ 8:02
- “It doesn't take too long to absorb”
KATE$18.39- “This has an interesting texture and formula. It applies on like a balm, but it leaves the pigment and kind of stains like a tint”▶ 5:15
- “This glides on so beautifully”▶ 5:22
- “They are long-wearing, but they're not transfer-proof”▶ 5:49
- “I do find that when the glossy film transfers or kind of like vanishes throughout the day, my lips feel dry, so I need to reapply this or another balm on top”▶ 5:59
- “But, the pigment, it stays fairly well”▶ 5:37
- “I think this is great for like dry lip girlies”▶ 6:11
- “Though, if you have very flaky chapped lips, this isn't going to save it, but it definitely feels better than a traditional bullet lipstick or something matte”▶ 6:15
- “It's definitely worth checking out. I definitely want to get more colors. So, for this, it's going to be up top to take my money”
- no stillKATE$18.39Lip Monstershade · Shade 05
KATE$18.39Lip Monstershade · Shade 03- “Both of these are really beautiful colors. I reach for them all the time”▶ 5:46
CANMAKE$12.50- “It's got like that squishy jelly-like texture. It feels like a cream, but when you apply it on, it sets like a powder”▶ 6:43
- “So, what's really good is that you can apply it after you apply your base and foundation before you set, or you can even apply it after you set”▶ 6:50
- “I think it's the color that I chose, guys. I'm just Why did I choose this color? It's just not flattering”▶ 6:58
- “I really wanted to like it, but as like a solo blush, I just think maybe dewy all over is making me look I don't know, it's not as flattering”▶ 7:09
- “I prefer to use this on top of another blush color, like a matte blush color, and instead of using a highlight shade, I would go in with the shade to tap it on to give me that nice pinky sheen”▶ 7:26
- “If you're someone who likes that dew, likes that overall glow, then you might enjoy this”▶ 7:49
- “If you're super oily, have lots of texture, and you don't want to be highlighting all the texture, you can see my pores and the little bumps and the sebaceous glands when it's highlighted like this”▶ 7:53
- “The color payoff is okay. It's not bad”▶ 8:05
- “if you're comparing it to Rare Beauty and Western blushes, the color is not going to be as intense, but I think that's nice for those of you who want a natural sort of everyday look”▶ 8:11
- “Honestly, it's because of my poor color choice that I'm going to rate this like didn't really deliver for me. It's kind of low. I don't really reach for it much”▶ 8:20
- “it is quite affordable, so I think I will give another color a go. I think they have some colors that don't have so much shimmer in them. I might like those better”▶ 8:28
CANMAKE$16.99- “What I like about this is that it's not like a chunky glitter. It's very fine, and it almost gives your skin that wet look”▶ 8:47
- “If you're not a fan of super glittery highlighters, definitely try this out”▶ 8:56
- “I think it really works well on the eyes, inner corners, and you can use it on your cheeks, obviously”▶ 9:01
- “I definitely love this more than their cream blushes”▶ 9:06
- “This highlighter is intense”
- “It's very fine. It's very smooth. Gives you that wet look”
- “Like the payoff is real with this”▶ 9:31
- “I will say that it's very easy to go overboard and look too much with this product because the highlight, the payoff, it's real”▶ 9:41
- “I just don't know why I'm just not a fan of the packaging. Whenever I reach for this, I feel like I'm using like Lila's toy makeup or something. It's just very flimsy”▶ 9:51
- “In terms of ranking, I think this is a pretty solid highlighter”▶ 10:06
- “Apparently, this is the number one hair mask in Japan”▶ 10:16
- “It's supposed to be great for like porous hair”▶ 10:28
- “If you find that your hair is more dry, um it doesn't really hold on to the moisture, maybe it's bleached and damaged from color. This one is supposed to help recondition that, give it that sort of like natural shine, make your hair look a little bit more expensive and glossy”▶ 10:31
- “It's definitely softer. It's smoother, less frizzy on the ends”▶ 11:31
- “Looks smoother. It's a little bit shiny as well. Also leaves a nice scent on my hair”▶ 11:39
- “I think yeah, it's a good product, but honestly I think there's better masks out there”▶ 11:53
- “For me this is going to be a mid because I don't want to reach for this. I don't want to get all the product stuck in my fingers and dig through it”▶ 11:57
- “I think if you have long damaged hair, you're going to love this a lot more, but for me my hair is not too bad, so it's more of an inconvenience for me to use this than just like a normal hair conditioner”▶ 12:06
- “This is one of the most popular Japanese vitamin C products”▶ 12:15
- “What's really interesting about this is how they formulated and what type of packaging they used for this product. The tube itself is an aluminum tube and the tip is so small and fine, so that doesn't let air through, which keeps the product stable”▶ 12:39
- “I find that it works well on hyperpigmentation that's newer, not like deep pigments that have been there for a while like melasma. This won't really get rid of that”▶ 13:15
- “If you've had breakouts and they've sort of like turned into just dark spots and you want to sort of fade that, this is a great product to use”▶ 13:29
- “The only thing is that it feels oily. It feels like a dry oil, not like a watery serumy type”▶ 13:34
- “I only like to use it at night, but you could use it morning and night if you really wanted to. I just don't like that oily feeling in the morning, especially when I'm applying like makeup over it”▶ 13:41
- “I think a tube like this will last you a while because you don't need a lot of product and the product is stable”▶ 13:55
- “If you have sensitive skin, maybe you want to try something like this, but only use it every second or third day to see if your skin can handle it”▶ 14:00
- “For my skin type, I think this is a solid product”▶ 14:12
Kose$18.00MAKE KEEP MIST EX +shade · Juicy Floral- “This is an oil and water formula that you need to shake up really well”▶ 14:22
- “When I say this is a mist, I mean it mists your skin. It doesn't like spray or doesn't feel like a hose or droplets on your skin. It's actually very fine and misty”▶ 14:40
- “I find that two coats of this really locks in your makeup”▶ 14:56
- “So if you're wearing makeup like morning to night or you've got a wedding or something crazy in the hot humid weather, do two coats”
- “Guys, this is my skin after a long day. What?”▶ 15:08
- “Unlike Western sprays that have a high content of alcohol, those sprays can kind of feel tight and a little bit like restrictive and drying. With this one, you don't get that”▶ 15:16
- “It creates like a flexible layer or coating around your skin. So, as you express and move, your makeup doesn't crack, it doesn't feel tight. So, it's very comfortable”
- “I like to spray this on just as a protective layer so that there is a barrier against all that grime and my skin”
- “I guess I'm going to rate this take my money because I need to get the bigger bottle”▶ 14:33
Club Cosmetics$29.99- “This is actually a 24-hour powder that you can sleep in. It's basically a skin-care infused powder”▶ 16:03
- “You can wear it over makeup to set it. You can wear it without makeup just on bare skin to give you a more sort of like blurred, polished look”▶ 16:12
- “You can see the texture here compared to this side, it looks smoother”▶ 16:32
- “I find that it's a nice powder. It doesn't dry the skin out and it does give you like a nice blur, mattified look”▶ 16:46
- “I will say though, I don't like the smell of this. It has a strong scent. It's almost like a florally, rosy. I don't know, I feel like the scent is a bit too strong”▶ 16:55
- “This is a solid powder, don't get me wrong, but the scent just puts me off it. So, it's going down to mid for me. It's just personal preference, guys”▶ 17:50
CANMAKE$13.50Plumpuku Coordinate Eyesshade · Shade 03- “It's basically a small palette designed for your under eye, like the lower lid to create that aegyosal look”▶ 18:11
- “This is designed for the lower lid, but you can actually use it all over. Like I use it to complete my whole eye makeup look”▶ 18:38
- “This is going to be great for those of you who are beginner and you want to try out that aegyosal trend because sometimes that technique can go really wrong if you don't know what colors to choose. So, this just makes it easy, fuss-free”▶ 18:56
- “The colors are there and they're quite natural and it gives off a more believable look”▶ 19:10
- “I got shade number three, and I really like this tone. I think it's very natural”▶ 19:28
- “It's definitely worth checking out. It's a solid product, and it's so, so affordable”▶ 19:33
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