Allure BEST of Beauty 2025: My Real Winners You Should Actually Buy
- “I have been using this product for about 6 months and I really love this product”▶ 0:15
- “This is really great for like redness, for uneven skin tone and texture”▶ 0:23
- “It's a really lightweight and fast absorbing serum”▶ 0:30
- “It's very hydrating”
- “This has about 900 reviews on sephora.com and it has an average of a five-star rating”▶ 1:02
- “This brand, honestly, everything I've tried from them is incredible”▶ 1:12
- “They make exceptional products and a lot of them, most of them I found are fragrance-free”▶ 1:28
- “The textures are beautiful”
- “They absorb beautifully into the skin”
Dieux$45.00
- “This leaves a very dewy, dewy, glowy, almost glass-like skin look to the skin”▶ 2:45
- “It's a lightweight serum”
- “This definitely gives like ultra glow and dewiness to the skin”▶ 3:00
- “The skin looks like glass”▶ 3:04
- “It doesn't feel wet and sticky on the skin”▶ 4:17
- “It will dry down, but you still have that intense glow”▶ 4:19
- “It's really, really unique”
- “I have used this for years”▶ 4:41
- “I think it is an exceptional primer and I love it”▶ 5:55
- “This really does give an even canvas for foundation”▶ 6:13
- “When I put this on, my foundation looks flawless and smooth, and it stays on all day”▶ 6:17
- “Blurs out pores, blurs out texture”▶ 7:08
- “My foundation goes on looking like airbrush and flawless”▶ 7:11
- “I love that it doesn't have a silicone feel”▶ 7:16
- “I do agree if you're looking for a hydrating serum, there are so many others that actually feel like they plump and hydrate the skin”▶ 6:58
Haus Labs$52Triclone Skin Tech Medium Coverage Foundationshade · 210 Light Medium Neutral- “I do feel has earned a spot as the best liquid foundation of the 2025 Allore Best in Beauty winner”
- “This really does give the skin a lit from within glow”
- “It's very longwearing”
- “It's very lightweight”
- “It reflects light in the most beautiful way”▶ 8:29
- “The skin just looks like I mean, it looks angelic”
- “It doesn't look greasy”▶ 8:41
- “It doesn't feel heavy”
- “It's really a high performing foundation”▶ 8:43
- “I think that this is really great for all skin types”▶ 8:52
Sarah Creal$58.00- “I have been singing this concealer praises since I discovered it”▶ 9:56
- “This concealer is fantastic and I would recommend this for everyone”▶ 10:15
- “It is probably the best concealer I have ever used, you guys”▶ 10:30
- “It is so light, so blendable, fantastic coverage, longwearing”▶ 10:35
- “It is gorgeous, and I think it's really beautiful for mature skin”▶ 10:40
- “This is hydrating without being too much too slippery”▶ 10:50
- “It's also great for the face because of how lightweight the formulation is”▶ 10:53
- “I feel like this concealer is the perfect balance of everything”▶ 11:11
- “It has hyaluronic acid in it which we know attracts hydration and moisture to the skin so it's very hydrating”▶ 11:23
- “It also has caffeine in it, which caffeine is a really great ingredient to have in products that go underneath the eye because it can help visibly reduce the signs of puffiness”▶ 11:28
- “This is such a fantastic product”▶ 11:49
- “It has a very natural finish and very light coverage”▶ 11:55
- “It's very light and it feels very natural on the skin”▶ 12:15
- “It's also non-comedogenic, so it's not going to clog your pores or cause any breakouts”▶ 12:17
- “It has a really soft velvety finish”▶ 12:22
- “This also has powder pigments in it that are going to help blur and soften the appearance of texture on the skin”▶ 12:24
- “I do love this mascara”
- “This is a very volumizing mascara”▶ 13:07
- “If you're looking for a high impact, lots of drama volumizing mascara, the Lash Clash is it”▶ 13:12
- “This gives a ton of volume, you guys”▶ 13:19
- “This is one of those mascaras that'll give instant drama right away”▶ 13:51
- “A few swipes and you're like, 'Oh, wow. There's a lash.'”▶ 13:56
- “I felt like this did deserve a spot on the list this year”
- “This formula does I have noticed it's one of those formulas that you do kind of have to stay on top of and replace... it can get a little clumpy”▶ 13:35
Hung Vanngo Beauty$49.00Color Story Eyeshadow Paletteshade · New Neutral- “I cannot say enough about how beautiful this palette is”▶ 14:12
- “It is stunning and you get a mix of mattes and metallics, shimmers”▶ 14:18
- “You really get a palette that can create a variety of looks”▶ 14:20
- “The textures on these are so nice”▶ 14:29
- “It's just fantastic”
- “If you are a makeup lover and you love the option to go glam in a neutral approach, you must have this palette”▶ 15:09
- “It is so so good”
ILIA$33.00Eye Stylus Shadow Stickshade · Faun- no stillILIA$33.00Eye Stylus Shadow Stickshade · Brocade
- “This is a kind of deep bronzy shade”
- “These are so soft, you guys”
- “They're so soft and creamy”
Rare Beauty$27Soft Pinch Matte Bouncy Blushshade · Happy- “These are so, so good”
- “They're really, really unique, you guys”▶ 17:05
- “They're blurring”
- “They go on the skin so beautifully”
- “You can really shear them out for a nice wash of color that's very controllable or you can build it up for more color”▶ 17:42
- “They are so gorgeous”
- “They're very easy to apply”▶ 18:25
- “They're very foolproof, so anyone can use these and they shouldn't have trouble with them”▶ 18:28
- “I really love how blurring they are”▶ 18:36
- “They just leave a very smooth kind of airbrush look to the skin”▶ 18:37
Super Boost Lip Glossshade · 10 Juicy Peach- “I am obsessed with this formula”▶ 19:22
- “I love it and particularly I love this color”
- “It's got just the right amount of color”▶ 19:34
- “It feels so hydrating on the lips”▶ 19:46
- “It almost feels like a lip treatment”▶ 20:05
- “So good”▶ 20:07
- “If you like a peachy kind of warm look to the lips, it's so good”▶ 20:10
- “This is fantastic”▶ 20:12
- “I was so excited when I saw that... I'm like, 'Oh my god, that's my favorite. I'm so glad it's on the list.'”▶ 20:19
e.l.f. Cosmetics$9.00Glow Reviver Lip Oilshade · Princess Cut- “These are really nice, you guys”▶ 20:36
- “These kind of remind me of like a dupe for the Dior lip oils”▶ 20:38
- “The formula is very nice”▶ 20:57
- “It's a lip oil”
- “It also feels like a treatment”▶ 20:59
- “These are fantastic”
- “They're super affordable and um you won't just be disappointed”
- “I wouldn't do the shimmery one... it's a little too shimmery for me”▶ 20:43
PAT McGRATH LABS$29.00Dramatique Mega Lip Pencilshade · Nude Venus- “I was very excited to see this on here because there was a period of time when I first discovered this, this was all I could talk about”▶ 21:47
- “These are so nice, you guys”▶ 21:57
- “They're super pigmented”▶ 22:07
- “They're very lightweight”
- “Very richly pigmented, great definition for the lips”▶ 22:14
- “They have pretty good staying power because of how pigmented they are and how they're not a glossy product that's going to transfer a whole lot or move around a whole lot”▶ 22:22
- “It's just a really good comfortable but light feeling product on the lips”▶ 22:45
- “You're not going to even feel that there's anything there”▶ 22:52
- “It's a very comfortable and easy formula to wear”
- no still
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