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andreamatillano mentioning About-Face Curtain Call Powder at 31:47 in their YouTube videoCurtain Call Set & Smooth Loose Powder"I love this. I actually ended up like pulling the net off so I could get like every little last bit out. It's a beautiful powder."$21.00@slashedbeauty reviewing About-Face The Performer Foundation at 06:04 in a YouTube Shorts videoTHE PERFORMER Skin-Focused Foundation"The foundation has very lightweight feeling, but buildable coverage that looks great on my sensitive and textured skin, feels great on my sensitive and textured skin."$24.00@magdalinejanet reviewing About-Face Concealer at 14:31 in a YouTube Shorts videoThe Illusionist Skin-Focused Concealer"A concealer that I feel like people are not talking about, it's pretty new, it's the About-Face concealer."$22@andreamatillano reviewing About-Face Matte Fix Lip Pencil at 38:08 in a YouTube Shorts videoMatte Fix Lip Pencil"This is one of my favorite lip liners and I love this shade."$13.00@magdalinejanet reviewing About-Face Ballet Beam Highlight Palette at 15:48 in a YouTube Shorts videoBallet Beam Highlighting Pearls"Oh, wow, this is pigmented. Oh my. This could double like a blush."$24@moorebeautifully reviewing About-Face Matte Fluid Eye Paints at 09:36 in a YouTube Shorts videoMatte Fluid Eye Paint"I tried these this year and I love them."$16.00@magdalinejanet reviewing About-Face Foundation at 15:24 in a YouTube Shorts videoThe Performer Foundation"I also love the About-Face foundation. I think that foundation is so freaking bomb."$25@juicyjas reviewing About-Face Volumizing Mascara at 03:22 in a YouTube Shorts video1994 Volumizing Mascara"First impressions, this definitely feels a little bit of more of a wet formula."$18.00Shadow Fix Eye Primer$16.00@thecleanbeautycode reviewing About-Face Smoke Stick at 11:43 in a YouTube Shorts videoSmokestick"I got a new shade of this. I don't know if I told you guys and I've been loving it. And I cannot wait to show you guys how I've been liking using it. I mean, these are so amazing."$18.00@bykristinastudio reviewing About-Face Holosticks at 05:00 in a YouTube Shorts videoHolostick"These are really, really fun because you have eyeshadow powder on one side and they are duo chromes."$20.00@thebeautybreakdown reviewing About-Face Light Lock Lip Gloss at 27:57 in a YouTube Shorts videoLight Lock Lip Gloss"This is a little bit more unique because it has a little bit more of kind of that oil look without feeling oily on the lips."$15.00makeupbynikkilarose mentioning about-face Fractal Eye Paint at 56:23 in their YouTube videoFractal Eye Paint"This formulation is just amazing and just doesn't get enough love."$18@amandaz reviewing About-Face Stick Slowburn at 25:42 in a YouTube Shorts videoShimmerstick"It's the most wet glossy brown. I just absolutely love it."$19.00

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Curtain Call Set & Smooth Loose Powder
4.9Variant: BowCurtain Call Set & Smooth Loose Powder
Andréa MatillanoAndréa Matillano362K subscribers
4.2Variant: BowCurtain Call Set & Smooth Loose Powder
  • “I actually do like this for my under eyes, but it is a pretty powder for all over the skin as well cuz it's not as matte as the one from Huda”25:07–25:12
  • “It's just very soft and not powdery, but somehow it still sets your makeup down flawlessly”25:19–25:26
  • “If you don't want a super matte powder, something a little bit more lightweight and comfortable on the skin, I would say go with this About Face one”
  • “I like it for the under eyes too, but even for setting the entire face, it's very pretty”25:37–25:43
  • Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026
juicyjasjuicyjas1.1M subscribers
Variant: BowCurtain Call Set & Smooth Loose Powder
Sophie 🎀Sophie 🎀1.9K subscribers
THE PERFORMER Skin-Focused Foundation
The Illusionist Skin-Focused Concealer
4.8Variant: M1 NeutralThe Illusionist Skin-Focused Concealer
  • “A concealer that I feel like people are not talking about, it's pretty new, it's the About-Face concealer”14:28–14:31
  • “It is like a serum concealer, very lightweight, but it provides coverage”14:31–14:38
  • “As you can tell, it's covering my ojeras. I love this stuff, but it is not your traditional full coverage concealer. It's that perfect serum hydrating that provides pigment concealer”14:36–14:42
  • “The drugstore doesn't really have a lot of serum-esque concealer”14:49–14:55
  • “If you're looking for something more serum-like at the drugstore, About-Face is sold at Ulta. And girl, get this one”14:59–15:05
  • “I am in the shade M1 neutral. This is so good and it comes in so many shades”15:07–15:12
  • Source: Top 10 Best Drugstore Products of 2026 - May 12, 2026
Magdaline JanetMagdaline Janet106K subscribers
4Variant: LMN1The Illusionist Skin-Focused Concealer
  • “I have been using and loving the About-Face The Illusionist Concealer for the past couple months”5:53–6:00
  • “This has medium buildable coverage. I would say you get to just about full if you build it up”6:30–6:36
  • “It has a much creamier consistency than the foundation”6:36–6:43
  • “It's non-comedogenic, and it's hydrating with peptides in the formula”6:41–6:48
  • “I just find this great for both covering blemishes, dark spots, or even just my under eyes”6:46–6:50
  • “As a formula, it is a hit for me, as a shade, it's a hit for me, but with the price factored in, it's just hard for me to put this above what I was already using”7:48–7:54
  • “Over $20 for a concealer is pushing it just for me and my buying habits”
  • Source: I tested new makeup releases for over a month... hits or misses? - Apr 6, 2026
Slashed BeautySlashed Beauty127K subscribers
Matte Fix Lip Pencil
Ballet Beam Highlighting Pearls
4.8Variant: ArabesqueBallet Beam Highlighting Pearls
  • “Oh, wow, this is pigmented. Oh my. This could double like a blush”
  • “Very lightweight and that's how it's applying”15:35–15:39
  • “It's subtle in this pearlescent way, but it's also very it packs a punch. Natural punch”15:48–15:58
  • “It is so smooth. Like this would be. And it's not glittery”
  • “It kind of just sticks down. Reminds me of a cream powder. You know how those just glide nicely, no fallout, no chunkiness, but it's not a cream at all”16:10–16:16
  • “This is a highlight I would definitely wear, for sure. I like it a lot. A lot, a lot”16:31–16:38
  • “I really love this pearlescent highlight. I just feel like it brings so much life to your skin and it looks natural. It's not chunky”
  • “It gives very cream powder finish without the cream part. It's smooth”19:22–19:28
  • Source: 8 new makeup products 2-day wear test - May 25, 2026
Magdaline JanetMagdaline Janet106K subscribers
3.8Variant: PirouetteBallet Beam Highlighting Pearls
Rudi BerryRudi Berry74K subscribers
Matte Fluid Eye Paint
4.5Matte Fluid Eye Paint
Sophie 🎀Sophie 🎀1.9K subscribers
4.5Variant: CapuletMatte Fluid Eye Paint
  • “This is basically what I do every single time I do eyeshadow. I put this in my crease so that my crease doesn't have any harsh lines”38:20–38:26
  • “It's got a really good base. It covers up my veins really, really well and also is so blendable and definitely non patchy”38:28–38:35
  • “I don't even know if I can do powder eyeshadow without putting this down first. I think it would look patchy, truly”38:40–38:43
  • Source: Best makeup of 2025 awards - Jan 4, 2026
Sophie 🎀Sophie 🎀1.9K subscribers
MENTIONSVariant: WeightlessMatte Fluid Eye Paint
  • “I have the matte fluid eye paint in the shade weightless”1:18–1:21
  • “I put a little bit of that on the back of my hand and I'm picking this up on a little angled brush, stamping this right along my lash line”0:53–0:56
SHELBY ANNSHELBY ANN14K subscribers
The Performer Foundation
1994 Volumizing Mascara
31994 Volumizing Mascara
juicyjasjuicyjas1.1M subscribers
Smokestick
Holostick
Light Lock Lip Gloss
4.5Variant: Wish You Were HereLight Lock Lip Gloss
  • “This is a little bit more unique because it has a little bit more of kind of that oil look without feeling oily on the lips”27:50–27:54
  • “It has kind of a serumy feel, I guess, is a better way to describe it, but it still goes on like a gloss”27:57–28:00
  • “Looks super shiny and reflective. Feels very comfortable. Has like almost a minty tingle. So, it feels really fresh and it's just so good”28:00–28:06
  • Source: My 2025 makeup favorites - Dec 23, 2025
TheBeautyBreakdownTheBeautyBreakdown543K subscribers
Fractal Eye Paint
Shimmerstick
4.9Variant: SlowburnShimmerstick
  • “It's the most wet glossy brown. I just absolutely love it”25:37–25:45
  • “I think it's just like a pigment housed in here. I mean it looks pressed in there”25:42–25:50
  • “If you are a fan of these kinds of shades, like that wet glossy brown, you're going to really like this”25:50–25:56
  • “Alone it is worth getting just for the glossy powder”26:01–26:06
  • “Better than like Wet Pebble from Half Magic. I would say equally as good as like some of the high-end glossy brown powders”26:04–26:12
  • “This is Best of Beauty. It is freaking fantastic”26:16–26:21
  • Source: Best of beauty 2025 - Dec 30, 2025
Amanda ZAmanda Z128K subscribers
Brand note

About-Face is a brand that leans into comfortable, skin-friendly formulas for both base and color. The Curtain Call Loose Setting Powder is a standout — airy, blurring, and not overly matte, making it a favorite for those who want a lightweight set. However, the concealer has mixed reviews on wear time, and the overall line feels more about easy, buildable wear than maximum performance.

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