About-Face

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Matte Fluid Eye Paint"I tried these this year and I love them."$16.00

@thecleanbeautycode reviewing About-Face Smoke Stick at 11:43 in a YouTube Shorts video

Smokestick"I got a new shade of this. I don't know if I told you guys and I've been loving it. And I cannot wait to show you guys how I've been liking using it. I mean, these are so amazing."$18.00

@bykristinastudio reviewing About-Face Holosticks at 05:00 in a YouTube Shorts video

Holostick"These are really, really fun because you have eyeshadow powder on one side and they are duo chromes."$20.00

makeupbynikkilarose mentioning about-face Fractal Eye Paint at 56:23 in their YouTube video

Fractal Eye Paint"This formulation is just amazing and just doesn't get enough love."$18

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Matte Fluid Eye Paint

4.5

“I tried these this year and I love them”9:17–9:21
“I use this more because this is more bang for my buck, and I save those other ones for my special occasions”9:36–9:41
“For the price point, if you really want an absolutely stunning, beautiful product that is going to keep your makeup on and is a really good base, these are fabulous”9:49–9:56
“The dark colors work better than this one”10:00–10:04
“This is what I'm talking about when it's a little patchy. It doesn't have incredible opaqueness. It's a little bit more watery”10:02–10:09
“Overall, this is a great great alternative from the drugstore”10:20–10:24
Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025

Sophie 🎀1.9K subscribers

4.5Variant: Capulet

“This is basically what I do every single time I do eyeshadow. I put this in my crease so that my crease doesn't have any harsh lines”38:20–38:26
“It's got a really good base. It covers up my veins really, really well and also is so blendable and definitely non patchy”38:28–38:35
“I don't even know if I can do powder eyeshadow without putting this down first. I think it would look patchy, truly”38:40–38:43
Source: Best makeup of 2025 awards - Jan 4, 2026

Sophie 🎀1.9K subscribers

MENTIONSVariant: Cloned

“Eye looker took me no longer than 30 seconds”1:11–1:15

SHELBY ANN14K subscribers

MENTIONSVariant: Weightless

“I have the matte fluid eye paint in the shade weightless”1:18–1:21
“I put a little bit of that on the back of my hand and I'm picking this up on a little angled brush, stamping this right along my lash line”0:53–0:56

SHELBY ANN14K subscribers

Smokestick

MENTIONSVariant: Close But No Cigar

“I got a new shade of this. I don't know if I told you guys and I've been loving it. And I cannot wait to show you guys how I've been liking using it. I mean, these are so amazing”11:43–11:47
Source: Full face of Basma Beauty: hits, misses & honest thoughts - Apr 24, 2026

The Clean Beauty Code15K subscribers

Holostick

4.5

“These are really, really fun because you have eyeshadow powder on one side and they are duo chromes”4:44–4:52
“I like the eyeshadow sticks because they feel really creamy. They're very blendable. They're not tugging on the eyelids”5:00–5:06
“They are definitely more interesting in terms of newer releases”5:45–5:54
Source: My current favorite beauty products I can't stop using - May 25, 2026

By Kristina Studio66K subscribers

Fractal Eye Paint

4.8Variant: Fracture

“This formulation is just amazing and just doesn't get enough love”58:11–58:16
“Fracture is my personal favorite”58:11–58:15
“It's so longwearing and just really easy to work with overall”58:22–58:25
“You could blend them out, you could build them up”58:24–58:29
“They are just beautiful”58:27–58:29
Source: Allure Best of Beauty according to me - Oct 11, 2025

Makeup By Nikki La Rose523K subscribers

Brand note

About-Face is a brand that leans into comfortable, skin-friendly formulas for both base and color. The Curtain Call Loose Setting Powder is a standout — airy, blurring, and not overly matte, making it a favorite for those who want a lightweight set. However, the concealer has mixed reviews on wear time, and the overall line feels more about easy, buildable wear than maximum performance.

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