Variant: Smoking Room
- “This is one of my favorite lip liners and I love this shade”
- Source: Full face new drugstore makeup 2026 - Apr 28, 2026
About-Face
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- “They are drugstore priced”
- “They are very, very creamy, so they glide on well, amazing pigment, and they dry down, but these dry down to more of a matte finish”
- “Both formulas honestly last on the lips very, very well, but the About Face formula is probably like a little bit silkier in my opinion”38:08–38:13
- Source: Best drugstore makeup products in every category - Apr 22, 2025
Brand note
About-Face is Halsey's brand, and it's carving out a lane for itself in lightweight, skin-friendly formulas that don't look heavy or matte. The Curtain Call Set & Smooth Loose Powder is the standout — creators consistently call it airy, blurring, and comfortable, with a finish that's more natural than flat. The trade-off is that some products, like the mascara, can be finicky (drooping lashes), and the eye paints can be patchy in lighter shades, so it's a line that rewards knowing what you're after rather than blind-buying.
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