About-Face

About-Face is Halsey's brand, and it's carving out a lane for itself in lightweight, skin-friendly formulas that don't look heavy or matte. The Curtain Call Set & Smooth Loose Powder is the standout — creators consistently call it airy, blurring, and comfortable, with a finish that's more natural than flat. The trade-off is that some products, like the mascara, can be finicky (drooping lashes), and the eye paints can be patchy in lighter shades, so it's a line that rewards knowing what you're after rather than blind-buying.