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About-Face

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@magdalinejanet reviewing About-Face Concealer at 14:31 in a YouTube Shorts videoThe Illusionist Skin-Focused Concealer"A concealer that I feel like people are not talking about, it's pretty new, it's the About-Face concealer."$22

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The Illusionist Skin-Focused Concealer
4.8Variant: M1 NeutralThe Illusionist Skin-Focused Concealer
  • “A concealer that I feel like people are not talking about, it's pretty new, it's the About-Face concealer”14:28–14:31
  • “It is like a serum concealer, very lightweight, but it provides coverage”14:31–14:38
  • “As you can tell, it's covering my ojeras. I love this stuff, but it is not your traditional full coverage concealer. It's that perfect serum hydrating that provides pigment concealer”14:36–14:42
  • “The drugstore doesn't really have a lot of serum-esque concealer”14:49–14:55
  • “If you're looking for something more serum-like at the drugstore, About-Face is sold at Ulta. And girl, get this one”14:59–15:05
  • “I am in the shade M1 neutral. This is so good and it comes in so many shades”15:07–15:12
  • Source: Top 10 Best Drugstore Products of 2026 - May 12, 2026
Magdaline JanetMagdaline Janet106K subscribers
4Variant: LMN1The Illusionist Skin-Focused Concealer
  • “I have been using and loving the About-Face The Illusionist Concealer for the past couple months”5:53–6:00
  • “This has medium buildable coverage. I would say you get to just about full if you build it up”6:30–6:36
  • “It has a much creamier consistency than the foundation”6:36–6:43
  • “It's non-comedogenic, and it's hydrating with peptides in the formula”6:41–6:48
  • “I just find this great for both covering blemishes, dark spots, or even just my under eyes”6:46–6:50
  • “As a formula, it is a hit for me, as a shade, it's a hit for me, but with the price factored in, it's just hard for me to put this above what I was already using”7:48–7:54
  • “Over $20 for a concealer is pushing it just for me and my buying habits”
  • Source: I tested new makeup releases for over a month... hits or misses? - Apr 6, 2026
Slashed BeautySlashed Beauty127K subscribers
Brand note

About-Face is a brand that leans into comfortable, skin-friendly formulas for both base and color. The Curtain Call Loose Setting Powder is a standout — airy, blurring, and not overly matte, making it a favorite for those who want a lightweight set. However, the concealer has mixed reviews on wear time, and the overall line feels more about easy, buildable wear than maximum performance.

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