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@lauraraebeauty reviewing IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick at 05:04 in a YouTube Shorts videoSuperhero No-Tug Waterproof Eyeshadow Stick"This is fabulous, and this will be 30% off. It's $17.50."$28

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Superhero No-Tug Waterproof Eyeshadow Stick
4.5Variant: Passionate PearlSuperhero No-Tug Waterproof Eyeshadow Stick
  • “This is fabulous, and this will be 30% off. It's $17.50”4:41–4:48
  • “These are so smooth. Look at that. It just glides across like butter”5:04–5:10
  • “I like this shade. This is their pearl shade because it does brighten the eyes”5:10–5:15
  • “See how that just brightens the eyes up?”5:20–5:25
  • “If you feel like your eyes look a little dull, and I feel that way sometimes about myself, if I feel like I look too drab, I get this pencil out”5:22–5:27
  • “It's just such a beautiful pearl shade and just brightens the eyes, makes your own eye color pop a little bit more”5:32–5:37
  • “And for this price, $17.50, I think that's an incredible deal”5:40–5:46
  • Source: Best Amazon Prime Day 2026 Beauty Deals - Jun 24, 2026
Laura Rae BeautyLaura Rae Beauty74K subscribers
Brand note

IT Cosmetics is a complexion-first brand that leans into high-coverage, skin-like finishes with built-in SPF — think CC creams and concealers that aim to even out texture and discoloration without looking heavy. The brushes, especially the Heavenly Luxe Complexion Perfection Brush #7, get consistent love for their versatility and zero product waste. Trade-offs: some formulas lean dewy and can get shiny over time, and the sponge-tip applicator on the concealer is a common annoyance.

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