IT Cosmetics

IT Cosmetics is a complexion-first brand that leans into high-coverage, skin-like finishes with built-in SPF — think CC creams and concealers that aim to even out texture and discoloration without looking heavy. The brushes, especially the Heavenly Luxe Complexion Perfection Brush #7, get consistent love for their versatility and zero product waste. Trade-offs: some formulas lean dewy and can get shiny over time, and the sponge-tip applicator on the concealer is a common annoyance.