IT Cosmetics

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@juicyjas reviewing IT Cosmetics Do It All Radiant Concealer at 17:04 in a YouTube Shorts video

Do It All Radiant Concealer"This is one of the best all over concealers that I've ever used."$30.00

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Do It All Radiant Concealer

4.9Variant: 230

“This is one of the best all over concealers that I've ever used”25:39–25:47
“Out of all of the concealers that I have, and that's quite a lot, this is the best at concealing issues around the face. So whether it be hyperpigmentation, melasma, dark spots, any of those things, I feel like this is the best at that”
“The one thing that I hate about it, it's this applicator, the sponge tip, but I can overlook that because it is such a good concealer”26:06–26:12
Source: The best makeup of 2025 - Dec 29, 2025

Carmel Nicole21K subscribers

4.8Variant: Light Medium Neutral

“I love It Cosmetics complexion products cuz they always are so lightweight, but they give great coverage and they wear nicely, too”16:53–16:59
“This concealer just always gives that smooth, very hydrated under eye look, but it doesn't slide throughout the day”17:04–17:08
“The packaging can get a little bit messy, but it's worth it because the formula is good”17:12–17:14
Source: Best makeup of 2025 drugstore and high-end favorites - Jan 9, 2026

juicyjas1.1M subscribers

4.8Variant: Light Medium Neutral

“It's much more hydrating and dewy”12:11–12:18
“Much more dewy, hydrating. Not as thick as House Labs, but still gives medium coverage”12:09–12:16
“I love this concealer for day-to-day”
“A lot of their products are just very much like your skin but better, but still with good coverage. Not totally light, which I appreciate”12:25–12:28
Source: Sephora sale recommendations 2025: what's actually worth it - Oct 29, 2025

juicyjas1.1M subscribers

Brand note

IT Cosmetics is a complexion-first brand that leans into high-coverage, skin-like finishes with built-in SPF — think CC creams and concealers that aim to even out texture and discoloration without looking heavy. The brushes, especially the Heavenly Luxe Complexion Perfection Brush #7, get consistent love for their versatility and zero product waste. Trade-offs: some formulas lean dewy and can get shiny over time, and the sponge-tip applicator on the concealer is a common annoyance.

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