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@morganturnermakeup reviewing IT Cosmetics Do It All Sheer Tint Face Balm at 04:52 in a YouTube Shorts video

Do It All Sheer Tint Face Balm"Wow, this is now my number one favorite skin tint."$34.00

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Do It All Sheer Tint Face Balm

4.9Variant: 210

“Wow, this is now my number one favorite skin tint”2:25–2:30
“It is so nice and lightweight”2:27–2:32
“Very cooling, very thin on your skin”2:30–2:33
“This is what I'm wearing all over my face today, and it's not too serum-like for my oily complexion”2:32–2:39
“I gave the other shades to my mom, and she loves it, too, and she has really, really dry skin”2:43–2:46
“Me and my mom both love this product, and we can never really agree on a complexion product, so that is really exciting”2:54–2:59
“It is incredible”
“I would say it has light to medium coverage”3:06–3:11
Source: 41 New Makeup Products Ranked (What's Actually Worth It?) - Jun 19, 2026

Julia Adams MUA286K subscribers

4.8Variant: Light Neutral

“This provides a light coverage, but it feels like skin care on my face, which I really love”4:37–4:41
“It's almost cooling to the touch, but it does make my skin look much more even and really dewy juicy”4:52–5:00
“And it's so, so quick to apply, you guys”5:00–5:04
“I think I even like this better than their CC cream”5:13–5:17
“It's a lot less coverage, but it's so much quicker and I just look refreshed whenever I use it”5:17–5:22
Source: Products I'm obsessed with right now - Jun 19, 2026

Morgan Turner372K subscribers

4.6Variant: 210 Light Neutral

“It reminded me a little bit of the CoverGirl Olay Simply Ageless cream foundation, because that one starts out as a cream, but as you start applying it, it sort of like melts into a liquid”1:12–1:17
“When I apply this, I feel like there's enough coverage where it just gives me like a thin veil over everything to create this more even base”1:51–1:55
“It almost looks like a filter in real life”1:59–2:05
“Not only is it helping even out discoloration and redness, but I do feel like it makes my texture look smoother”2:03–2:08
“This does end up drying down where it doesn't feel tacky, it doesn't feel wet on the skin, but it does maintain this radiance”2:19–2:25
“This starting point is even a little bit too shiny for me, because I know as I move throughout my day, I'm going to get even shinier”2:41–2:48
“In my opinion, the way this sits on my face, it just does not look like makeup at all”3:05–3:10
“This does not catch on my dry patches at all”3:41–3:44
Source: I tested new makeup releases for over a month... hits or misses? - Apr 6, 2026

Slashed Beauty127K subscribers

4Variant: Light Neutral 210

“Something light, easy, just swipe it on”3:36–3:40
“It feels so thin and light”3:52–3:56
“I'm getting with this amount like kind of a light to medium coverage I'd say”4:05–4:12
“See it look how nice that looks. It really didn't cover up my freckles a whole lot, but just as a whole I feel like it did something for my overall skin tone and I'm looking good”4:15–4:19
Source: Casual after-pool makeup re-do - Jun 27, 2026

Emily Noel980K subscribers

2Variant: Fairest Neutral

“This one has a really lovely, almost water-like texture to it. And honestly, I find the feeling of it very lightweight”1:58–2:08
“This has almost a natural matte finish on my skin. It really collects around my nose and dries everything out”2:26–2:36
“I would rather not wear makeup than makeup make my skin look dry and crackly”2:36–2:43
Source: Best Drugstore Dupes for High-End Makeup - Jul 20, 2026

Amanda Z128K subscribers

Brand note

IT Cosmetics is a complexion-first brand that leans into high-coverage, skin-like finishes with built-in SPF — think CC creams and concealers that aim to even out texture and discoloration without looking heavy. The brushes, especially the Heavenly Luxe Complexion Perfection Brush #7, get consistent love for their versatility and zero product waste. Trade-offs: some formulas lean dewy and can get shiny over time, and the sponge-tip applicator on the concealer is a common annoyance.

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