- “The one I keep reaching for”
- “My mascara has never flaked, smudged, or run after doing all those things to it”24:01–24:08
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
tarte
See reviews of these products
Tartelette Tubing Mascara"The one I keep reaching for."$28.00
Colored Clay CC Undereye Corrector"I have loved this product for years."-
Shape Tape Full-Coverage Concealer"I mean, it really is the best concealer. It never does me wrong."$32
Go With The Faux Freckle Stamp"I think the Marylia Scott Cosmetics water resistant faux freckles in light to dark are the best faux freckles on the market."$26.00
Creaseless Creamy Full-Coverage Concealer"It is one of my favorite everyday concealers."$32
Macaron Sculpt & Bronze Duo"You get the cream product on one side, but then on the other side, they give you a powder product."$38.00
Maracuja Creaseless Creamy Liquid Concealer"This is truly the most beautiful brightening creaseless concealer."$32.00
Lights, Camera, Lashes Platinum Volumizing Mascara"Probably my most used mascara of the year."$28.00
Tartelette In Bloom Amazonian Clay Eyeshadow Palette"Another oldie but goodie."$49.00
Creaseless SPF 30 Mineral Powder Broad Spectrum SPF 30 Sunscreen"Oh, it's amazing stuff."$37.00
Maracuja Juicy Lip Plumping Gloss"I'm going to use peachy beige today."$27.00
Creaseless Setting & Brightening Powder"Another one that I really like is the Tarte Creaseless Powder."$36.00
Maracuja Juicy Melt Mask"I have just the Tarte Melt mask here and no color. You know what I mean? It's just a clear gloss."$27.00
Amazonian Clay 12-Hour Blush"I would say skip it."$30.00
Maracuja Juicy Lip & Cheek Multi-Stick"This is kind of the only blush I've been wanting to wear as of late."$30
Life Lock Hydrating Waterproof Setting Spray"I do also enjoy this. I feel like this has actually some good skin loving ingredients."$16.00
Macaron Blush & Glow Duo"The cream in here is really where my heart is at because as somebody who patches a lot on their dry skin, this gives me the most beautiful overall even tone ever."$38.00
Fake Awake Eye Highlight"I like this more cream color rather than a white cuz it looks a little bit more natural but really makes the eyes pop."$24.00
Tartelette Tubing Lash Primer"When Tarte released a tubing mascara primer, I am all in."$28.00
Smooth Operator Amazonian Clay Finishing Powder"I love this setting powder. I think this one is by far the best for setting my under eye concealer and really locking it down and helping it to not crease."$36.00Browse more
Variant: XL
- “the Tarte XL tubing mascara is incredible for really extreme volume and length”47:15–47:20
- “this one is basically the same as Thrive, but it's a little easier to come by”47:20–47:26
- “this one is my favorite for dramatic lashes”47:30–47:35
- Source: Best makeup of 2025 awards - Jan 4, 2026
- “I have gotten so into tubing mascara, cuz it just like comes off so easy”9:32–9:37
- “I also think it creates so much thickness”9:37–9:42
- Source: My 2025 Beauty Favorites - Jan 5, 2026
Variant: Light-Medium
- “I have loved this product for years”
- “It is one of the only color correctors in my opinion that doesn't dry out the under eye and make it look really heavy and thick with product”5:05–5:17
- “This almost feels like an eye cream”5:33–5:37
- “It's so incredibly hydrating and you just need to pat on a little bit”5:36–5:40
- “You can definitely build up the coverage”5:40–5:46
- “I mean, this packs coverage, but as a color corrector, a nice thin layer goes on and then just a little bit of concealer right on top and you get the most gorgeous effect”5:42–5:49
- Source: My ride-or-die makeup products I'll never be without - Aug 5, 2025
- “This is very very nice”14:33–14:35
- “If you don't have a color corrector and you want to take a color corrector on the go with you, you don't wear a ton of makeup all the time, this is great”14:35–14:40
- “I love this mainly for the packaging component because it comes with a mirror which is amazing and you can put this on with a brush or with your finger”14:44–14:51
- “A lot of the other wet concealer like color correctors you have to use a brush with”14:55–14:59
- Source: Speed reviews of 75+ makeup products - Dec 18, 2025
Variant: Medium-Tan Peach
- “it's the best concealer for my pigmentation”2:02–2:06
- “Very, very creamy, very lightweight”2:46–2:48
- “On some days, it does look a little bit gray, though”
- “it just cancels out my pigmentation”2:29–2:32
- “I'd say I do need a concealer on top of this”2:33–2:37
- “Can you see how it brightens my under eye?”2:39–2:43
- “It has got a very natural finish”2:43–2:47
- “It's very lightweight”
- Source: Brutally honest review of 14 viral makeup products - Jan 9, 2026
Variant: Light-Medium
- “It is such an interesting texture. It's a very thick tacky texture”1:30–1:35
- “A little goes a long way”1:35–1:39
- “It really just does the best job of canceling out any dark circles”1:44–1:49
- “It is creamy and thick so I feel like it doesn't settle into lines”1:49–1:52
- “Definitely recommend applying with your finger because the warmth of your finger really pushes it in”1:58–2:03
- Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026
- “I mean, it really is the best concealer. It never does me wrong”8:47–8:50
- “10 out of 10. You guys already know favorite concealer ever. Never does me wrong. Looks phenomenal”10:56–11:00
- Source: Full face of #1 best selling makeup from TikTok Shop - Aug 22, 2025
- “I just add the smallest amount in these areas here”6:24–6:33
- “What this does is it gives me that kind of last bit of coverage that I need that just elevates it a little bit”6:35–6:40
- “It also kind of brightens it up cuz it is a little bit lighter than my skin tone”6:44–6:48
- Source: 10 minute I woke up like this makeup routine - May 23, 2026
- “The only way I can describe it is they've liquidized some clay”35:31–35:34
- “The way it sits on skin, it absolutely disgusts me”35:45–35:50
- “I don't think it blends well with other products like your foundation and things like that”35:57–36:01
- “It's just overhyped. It's the most overhyped concealer ever”36:30–36:34
- “It's too expensive for what it is”
- “Revolting and claggy”
- Source: Most overhyped beauty products - Feb 9, 2026
Variant: Light/Dark
- “I think the Marylia Scott Cosmetics water resistant faux freckles in light to dark are the best faux freckles on the market”7:54–7:58
- “Every other faux freckle pen I've used kind of looks fake. It just looks like little dots. I find that this freckle maker makes them look really realistic”7:58–8:04
- “So good. It's such a good formula. Lasts all day”8:17–8:23
- Source: Best products of the year 2025 favorites - Jan 5, 2026
Variant: Light
- “I love this little thing and it looks super natural”15:01–15:04
- “It makes it so easy cuz it's like the little stamper”15:12–15:17
- “I definitely used them a lot this year”15:34–15:36
- Source: Best makeup of 2025 - Dec 30, 2025
- “The Tarte Go with the Faux is a little prong stamper so you can kind of get the job done quicker”39:44–39:52
- Source: Full Aussie Girl Glam Look & Sephora Sale Haul - May 3, 2026
- “It is one of my favorite everyday concealers”5:43–5:47
- “This one's more on like the serumy side, so it's great for everyday”5:45–5:49
- “It gives just the right amount of coverage and it looks beautiful underneath the eyes without it like looking heavy or creasing too much”5:47–5:53
- Source: Best makeup of 2025 - Dec 16, 2025
- “If you want something that looks a bit more sheer, Tarte's going to be for you”22:55–22:59
- Source: The best new products I've tried in a long time - Apr 26, 2026
Variant: Creme Brulee
- “You get the cream product on one side, but then on the other side, they give you a powder product”3:00–3:04
- “It's very pigmented on the skin”3:16–3:18
- “It's great because it doesn't fade”3:20–3:23
- “It gives your face a little bit of color, it looks fabulous”3:22–3:28
- “It doesn't wear away easily with sweat, I might add”3:26–3:31
- “I would have to say the Tarte bronze duo”7:43–7:50
- Source: Summer makeup favorites that survive heat and humidity - May 27, 2026
Variant: Creme Brulee
- “I've talked about the duos and the blushes where it has a cream blush on one side and a powder blush on the other, and this is the same exact concept but in a bronzer”7:59–8:04
- “I have not tried this yet, and I chose a lighter color than I normally would because I'm trying to go lighter in bronzers, but this one might be light light”8:14–8:23
- “If you are very fair-skinned and you find it's hard to find a bronzer, this one might work”8:33–8:37
- “Honestly, this shows I feel like the more it sits on my skin, the more it shows up. I actually like that color, honestly, once it's all said and done”
- Source: Dermstore summer sale favorites: makeup and skincare - May 16, 2026
- “This is truly the most beautiful brightening creaseless concealer”20:18–20:27
- “It feels so lovely”
- “The formula is so thin. You see how it just blends into absolute nothing on my skin”20:31–20:38
- “If you are in the market for a good concealer that you like coverage, you have dark under eyes, but you really hate how heavy some of these other ones are, which are good, but like this is not your vibe, this is beautiful and definitely is something worth checking out”20:46–20:50
- Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026
- “I'd say skip due to the misleading marketing alone”2:24–2:28
- “Anytime someone is telling you it's a creaseless concealer, like that is impossible”2:26–2:31
- “I've tested this concealer, it creases”2:29–2:34
- “The creamy one, that one made like mascara on my top lashes run”2:36–2:40
- “I say skip it”
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
- “Probably my most used mascara of the year”20:19–20:23
- “Seriously, it goes on so extremely quickly and I kind of want some speed in my lashes”20:30–20:36
- “This gives me like I've put on three coats of mascara with one coat and that's kind of why I like it so much”20:36–20:40
- “It doesn't clump my lashes together so much, but it takes out so much work that I do with a lot of other mascaras”20:38–20:47
- “This kind of does this quicker, and that's why I kind of value it so much, and I grab it so much cuz I'm usually in a hurry”20:50–20:57
- Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
- “It is tapered. It gets a little bit thinner, but it's so black and moussey that when I'm in a hurry, this is what I put on because when I need to look like I've taken three coats of mascara with one, this is my guy”45:53–46:03
- “Plus, it makes my lashes look really great”46:13–46:16
- Source: Best makeup of 2025 awards - Jan 4, 2026
- “Another oldie but goodie”
- “A nice mix of shimmers and mattes and cool tones, neutral tones, and warm tones”17:27–17:33
- “Probably my most used palette of my YouTube career”17:33–17:40
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
- “Oh, it's amazing stuff”
- “It looks gorgeous on the skin”5:14–5:18
- “There is a slight bit of color to the powder, too, so you don't have to wear this with anything underneath”5:17–5:21
- “Sometimes I just wear this all by itself if I just want to cut down a little bit on the shine in the T-zone”5:19–5:30
- “Great little powder for that”5:34–5:37
- “It's not going to spill everywhere”5:45–5:49
- Source: Summer makeup favorites that survive heat and humidity - May 27, 2026
Variant: Peach Beige
- “I'm going to use peachy beige today”14:51–14:56
- “It's a brown nude”
- “I really like that with that smokey eye”15:49–15:54
- Source: Full face of makeup and skincare favorites - Mar 6, 2026
Variant: Pink Lemonade
- “I love the click Tarte Maracuja ones. White peach is my favorite. I can't think of the name right now, but you know which ones I'm talking about. I have a lot of those colors, and I love them. So, I'm eager to try this one”14:06–14:12
- “That is a Mandy color. I am happy with it”14:37–14:40
- Source: Dermstore summer sale favorites: makeup and skincare - May 16, 2026
Variant: White Peach
- “That's my favorite of all the colors that I've tried at least”14:47–14:54
- Source: Full face of makeup and skincare favorites - Mar 6, 2026
Variant: Pink
- “Another one that I really like is the Tarte Creaseless Powder”8:06–8:16
- “If you have really dark complexion, they have a setting powder that you can use that won't look white on your skin or give you flashback in photos”8:23–8:34
- Source: Spring Sephora Sale 2026: Best Makeup for Mature Skin - Apr 10, 2026
- “I have just the Tarte Melt mask here and no color. You know what I mean? It's just a clear gloss”28:57–29:01
- Source: Hindash Color Fluids and Jones Road Foundation Review - Jun 2, 2026
- “I would say skip it”
- “There's so many better powder blushes out there”38:23–38:27
- Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026
Variant: Firecracker
- “This is kind of the only blush I've been wanting to wear as of late”15:20–15:24
- “The texture is so lovely because it just spreads so thinly so beautifully”15:42–15:48
- Source: My ride-or-die makeup products I'll never be without - Aug 5, 2025
- “I do also enjoy this. I feel like this has actually some good skin loving ingredients”19:14–19:21
- “These two are actually going to be okay to put on your face every day”19:24–19:29
- Source: Setting spray showdown: 8 tested, which one is best? - Oct 11, 2025
- “The cream in here is really where my heart is at because as somebody who patches a lot on their dry skin, this gives me the most beautiful overall even tone ever”23:30–23:37
- “The undertones of this are just so so beautiful”23:44–23:51
- “I love the packaging. I love everything about these”23:54–23:59
- “The powder right here feels like absolute silk butter and it goes on that way”24:32–24:38
- “It gives you the most natural, even kind of barely there, not overly orange look to your skin”24:43–24:53
- Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026
- “I like this more cream color rather than a white cuz it looks a little bit more natural but really makes the eyes pop”14:14–14:21
- “This one is great cuz it does last all day long”14:23–14:26
- “It's going to like literally stay in your waterline and is super pigmented”14:25–14:29
- Source: Best makeup of 2025 - Dec 30, 2025
- “When Tarte released a tubing mascara primer, I am all in”22:58–23:05
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
- “I love this setting powder. I think this one is by far the best for setting my under eye concealer and really locking it down and helping it to not crease”21:53–22:00
- “I use it down my T-zone to really disguise my pores and make them look diminished and make the texture of my skin look diminished”22:05–22:12
- “This is still my top number one setting powder”22:14–22:18
- Source: Best makeup of 2025 for mature skin from drugstore to high end - Dec 19, 2025
Brand note
Tarte is best known for its concealer and powder formulas, particularly the Shape Tape Full-Coverage Concealer, which gets strong praise from some creators for its coverage and performance but also sharp criticism from others who find it thick, unblendable, and overhyped. The brand's complexion range overall leans full-coverage and long-wearing, with a few lip and cheek products that get positive but limited mentions.
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