- “The one I keep reaching for”
- “My mascara has never flaked, smudged, or run after doing all those things to it”24:01–24:08
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
tarte
See reviews of these products
Browse more
Variant: XL
- “the Tarte XL tubing mascara is incredible for really extreme volume and length”47:15–47:20
- “this one is basically the same as Thrive, but it's a little easier to come by”47:20–47:26
- “this one is my favorite for dramatic lashes”47:30–47:35
- Source: Best makeup of 2025 awards - Jan 4, 2026
- “I have gotten so into tubing mascara, cuz it just like comes off so easy”9:32–9:37
- “I also think it creates so much thickness”9:37–9:42
- Source: My 2025 Beauty Favorites - Jan 5, 2026
- “Probably my most used mascara of the year”20:19–20:23
- “Seriously, it goes on so extremely quickly and I kind of want some speed in my lashes”20:30–20:36
- “This gives me like I've put on three coats of mascara with one coat and that's kind of why I like it so much”20:36–20:40
- “It doesn't clump my lashes together so much, but it takes out so much work that I do with a lot of other mascaras”20:38–20:47
- “This kind of does this quicker, and that's why I kind of value it so much, and I grab it so much cuz I'm usually in a hurry”20:50–20:57
- Source: Speed reviews of over 75 viral makeup products part 2 - Dec 23, 2025
- “It is tapered. It gets a little bit thinner, but it's so black and moussey that when I'm in a hurry, this is what I put on because when I need to look like I've taken three coats of mascara with one, this is my guy”45:53–46:03
- “Plus, it makes my lashes look really great”46:13–46:16
- Source: Best makeup of 2025 awards - Jan 4, 2026
- “When Tarte released a tubing mascara primer, I am all in”22:58–23:05
- Source: Best beauty products for women over 50 (2025 edition) - Dec 18, 2025
Brand note
Tarte is best known for its concealer and powder formulas, particularly the Shape Tape Full-Coverage Concealer, which gets strong praise from some creators for its coverage and performance but also sharp criticism from others who find it thick, unblendable, and overhyped. The brand's complexion range overall leans full-coverage and long-wearing, with a few lip and cheek products that get positive but limited mentions.
Shop paths
Some links are affiliate links.