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amandaz mentioning tarte Full Coverage Undereye Corrector at 05:34 in their YouTube video

Colored Clay CC Undereye Corrector"I have loved this product for years."-

@jamescharles reviewing tarte Shape Tape Full-Coverage Concealer at 10:56 in a YouTube Shorts video

Shape Tape Full-Coverage Concealer"I mean, it really is the best concealer. It never does me wrong."$32

@allieglines reviewing tarte Creaseless Creamy Full Coverage Concealer at 05:45 in a YouTube Shorts video

Creaseless Creamy Full-Coverage Concealer"It is one of my favorite everyday concealers."$32

@moorebeautifully reviewing tarte Creaseless Creamy Concealer at 20:31 in a YouTube Shorts video

Maracuja Creaseless Creamy Liquid Concealer"This is truly the most beautiful brightening creaseless concealer."$32.00

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Colored Clay CC Undereye Corrector

4.9Variant: Light-Medium

“I have loved this product for years”
“It is one of the only color correctors in my opinion that doesn't dry out the under eye and make it look really heavy and thick with product”5:05–5:17
“This almost feels like an eye cream”5:33–5:37
“It's so incredibly hydrating and you just need to pat on a little bit”5:36–5:40
“You can definitely build up the coverage”5:40–5:46
“I mean, this packs coverage, but as a color corrector, a nice thin layer goes on and then just a little bit of concealer right on top and you get the most gorgeous effect”5:42–5:49
Source: My ride-or-die makeup products I'll never be without - Aug 5, 2025

Amanda Z128K subscribers

4.5

“This is very very nice”14:33–14:35
“If you don't have a color corrector and you want to take a color corrector on the go with you, you don't wear a ton of makeup all the time, this is great”14:35–14:40
“I love this mainly for the packaging component because it comes with a mirror which is amazing and you can put this on with a brush or with your finger”14:44–14:51
“A lot of the other wet concealer like color correctors you have to use a brush with”14:55–14:59
Source: Speed reviews of 75+ makeup products - Dec 18, 2025

Sophie 🎀1.9K subscribers

3.5Variant: Medium-Tan Peach

“it's the best concealer for my pigmentation”2:02–2:06
“Very, very creamy, very lightweight”2:46–2:48
“On some days, it does look a little bit gray, though”
“it just cancels out my pigmentation”2:29–2:32
“I'd say I do need a concealer on top of this”2:33–2:37
“Can you see how it brightens my under eye?”2:39–2:43
“It has got a very natural finish”2:43–2:47
“It's very lightweight”
Source: Brutally honest review of 14 viral makeup products - Jan 9, 2026

Prakriti Singh457K subscribers

Variant: Light-Medium

“It is such an interesting texture. It's a very thick tacky texture”1:30–1:35
“A little goes a long way”1:35–1:39
“It really just does the best job of canceling out any dark circles”1:44–1:49
“It is creamy and thick so I feel like it doesn't settle into lines”1:49–1:52
“Definitely recommend applying with your finger because the warmth of your finger really pushes it in”1:58–2:03
Source: Best of Beauty 2025: Favorite Makeup and Fragrance - Jan 4, 2026

TheGarsowTwins15K subscribers

Shape Tape Full-Coverage Concealer

“I mean, it really is the best concealer. It never does me wrong”8:47–8:50
“10 out of 10. You guys already know favorite concealer ever. Never does me wrong. Looks phenomenal”10:56–11:00
Source: Full face of #1 best selling makeup from TikTok Shop - Aug 22, 2025

James Charles24M subscribers

4.2

“I just add the smallest amount in these areas here”6:24–6:33
“What this does is it gives me that kind of last bit of coverage that I need that just elevates it a little bit”6:35–6:40
“It also kind of brightens it up cuz it is a little bit lighter than my skin tone”6:44–6:48
Source: 10 minute I woke up like this makeup routine - May 23, 2026

Nina Ubhi Beauty & Fashion21K subscribers

1.5

“The only way I can describe it is they've liquidized some clay”35:31–35:34
“The way it sits on skin, it absolutely disgusts me”35:45–35:50
“I don't think it blends well with other products like your foundation and things like that”35:57–36:01
“It's just overhyped. It's the most overhyped concealer ever”36:30–36:34
“It's too expensive for what it is”
“Revolting and claggy”
Source: Most overhyped beauty products - Feb 9, 2026

The Double Cleanse Podcast12K subscribers

Creaseless Creamy Full-Coverage Concealer

4.9

“It is one of my favorite everyday concealers”5:43–5:47
“This one's more on like the serumy side, so it's great for everyday”5:45–5:49
“It gives just the right amount of coverage and it looks beautiful underneath the eyes without it like looking heavy or creasing too much”5:47–5:53
Source: Best makeup of 2025 - Dec 16, 2025

Allie Glines830K subscribers

“If you want something that looks a bit more sheer, Tarte's going to be for you”22:55–22:59
Source: The best new products I've tried in a long time - Apr 26, 2026

Abbey Yung827K subscribers

Maracuja Creaseless Creamy Liquid Concealer

4.5

“This is truly the most beautiful brightening creaseless concealer”20:18–20:27
“It feels so lovely”
“The formula is so thin. You see how it just blends into absolute nothing on my skin”20:31–20:38
“If you are in the market for a good concealer that you like coverage, you have dark under eyes, but you really hate how heavy some of these other ones are, which are good, but like this is not your vibe, this is beautiful and definitely is something worth checking out”20:46–20:50
Source: Sephora Sale 2026: What to Skip, Hidden Gems & Top Picks - Apr 10, 2026

Sophie 🎀1.9K subscribers

1.5

“I'd say skip due to the misleading marketing alone”2:24–2:28
“Anytime someone is telling you it's a creaseless concealer, like that is impossible”2:26–2:31
“I've tested this concealer, it creases”2:29–2:34
“The creamy one, that one made like mascara on my top lashes run”2:36–2:40
“I say skip it”
Source: 50 of the best sellers at Sephora: buy or skip? - Apr 4, 2026

Makeup By Nikki La Rose523K subscribers

Brand note

Tarte is best known for its concealer and powder formulas, particularly the Shape Tape Full-Coverage Concealer, which gets strong praise from some creators for its coverage and performance but also sharp criticism from others who find it thick, unblendable, and overhyped. The brand's complexion range overall leans full-coverage and long-wearing, with a few lip and cheek products that get positive but limited mentions.

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