The BEST Drugstore Makeup: Top 3 in Every Category Under $10
L'Oreal Paris$12.99Faux Brow Hair-Like Brow Filling Penshade · Dark Brown, Soft Black- “Why I love this product so much is because of the actual applicator itself. If you can see how it has the two little like prongs, I guess you could call them. It is so easy to draw hair-like strokes and just create them flawlessly, easily, and a matter of seconds”▶ 1:19
- “This is a product that's like something that you kind of have to like learn. It's like a learned technique. Once you get it down, though, oh my gosh, you will love it”▶ 1:40
Ardell$9.49- “Oh my gosh, this product is no joke. Like if you have very crazy bushy, unruly brows that just won't stay like mine, this is for you”▶ 1:52
- “I have naturally coarse, thick hair, and I've tried several products that have gone absolutely viral that holds crazy brows, and it just doesn't work for me, or the finish isn't right, and this is the only brow glue that will actually hold my brows in place all day”▶ 1:55
- “It's so affordable. I think I've gone through maybe like three tubes at this point, maybe four, and I love it. I love it, and I can't recommend it enough”▶ 2:25
e.l.f. Cosmetics$9.00Soft Glam Satin Foundationshade · 32 Medium Neutral- “Surprisingly, this came in number one for me because it has been my favorite foundation of 2026. I reach for this more than any foundation that I have in my drawer”▶ 3:24
- “I love how it wears. I love how it looks. I love that it's medium-to-buildable full coverage. It doesn't make me crazy oily. It's just a gorgeous foundation, perfect for every day, or if you want to go full glam, you can definitely do that”▶ 3:33
Maybelline$8.98Fit Me Matte + Poreless Foundationshade · 228- “She has been my ride or die for over a decade at this point. She is an OG, she is good”▶ 3:58
- “If you want a foundation that is extremely breathable, super thin, um almost like a runny foundation, this is your girl. This is not going to be the most mattifying foundation ever, but it does wear really nicely”▶ 4:04
Essence$6.99Foundation Stickshade · 180- “Very creamy, it has almost like that balmy finish, but the coverage is quite amazing”▶ 4:22
- “If you want a foundation that's going to blur your skin, if you have texture and large pores, this is it”▶ 4:31
- “I actually sent a foundation to one of my cousins, and she loves makeup. She tells me all the time, she's like, 'Karina, I need another foundation because it is so good.' And she has acne-prone skin, and she says that it looks so beautiful on her, and it wears really, really well”▶ 4:35
- “This one will make me a little bit oily, but again, using the right primers, you can get so much use out of her, and I just love it. I love the creaminess, I love how balmy it is, and just how it looks. It's amazing, it's like a filter in a little stick”▶ 4:53
Multi-Tasker Concealershade · 40 Ivory- “It is a dupe for the Estee Lauder Stay in Place Concealer. Oh my gosh, it's so much cheaper. I think this is only $6. The Estee Lauder is like 30, 40, 50 bucks. It's super crazy expensive, okay?”▶ 5:37
- “But this concealer is self-setting and it leans a little bit more matte. So, perfect for my only oily skin girlies. Perfect if you are a little bit more or if you have a little bit more of a mature skin and you don't necessarily want to use powder. This will self-set and it looks beautiful”▶ 5:49
- “I do have to say that you do have to blend this quite quickly because again, it is a self-setting concealer. So, if you just like leave it and then you do with something else like um you're going to have issues. So, you know, apply it, blend it, and do thin layers because this can get a little bit cakey”▶ 6:02
- “Right now, I'm actually using it for my eyeshadow because it does dry down and it has beautiful coverage”▶ 6:22
Soft Glam Satin Concealershade · Light Warm- “This is the tried and true. This is the Elf Soft Glam Satin Concealer and it pairs so beautifully with the Soft Glam Foundation. Like these sisters are just like taking over the world and I love it”▶ 6:31
- “It is such a beautiful concealer. It's not natural, but it's not crazy full coverage. So, if you want something right in between, I think this is the perfect concealer. It does have that satiny finish. So, it reminds me a little bit of the Natasha Denona Concealer, which is super hydrating”▶ 6:49
Wonder Snatch Concealershade · Medium Olive- “This concealer also leans a little bit more matte and it is full coverage. But I love how it just blends seamlessly into the skin. Like the blend out is so nice”▶ 7:10
- “I know that it has a lot of like peptides and things in it. So, I don't know if it's that. There's just something about this concealer that I am obsessed with and I seriously use this every single day that I do my makeup, whether I film or not”▶ 7:26
- “So, I would be or I would not be surprised if I had pan on this by the end of the year because I use it that often. It's the concealer I'm wearing right now”▶ 7:47
Soft Glam Cream Bronzershade · Medium/Tan- “Super creamy, super blendable, the colors are really nice. This is medium tan. I love the packaging. I love the formula”▶ 8:28
- “If you want something that's not going to be super pigmented at once, and it's you know, you can build it up, this is the product for you. I love this launch. I love this formula of these cream bronzers. They really did a good job”▶ 8:33
L'Oreal Paris$9.97Lumi Bronze Le Stick Soleil Bronzer Stickshade · Medium Deep
TruBlend Skin Enhancer Blush Balmshade · Nude Flush- “I love the shade Nude Flush. If you love that balm finish, that very creamy, super hydrated look to your skin, if you don't want to set it, these are the blushes for you”▶ 10:10
- “I always need to set my cream blushes, so I personally like to use these on top of powders and they wear really nicely. Again, they're creamy, they're definitely a little bit more dewy, so just be careful if you are oily, but the colors on this and the formula, chef's kiss”▶ 10:22
Camo Liquid Blushshade · Dusty Rose- “If you love pigmented blushes, like the Juvia's blushes, all of those, these are so good, so affordable”▶ 10:51
- “My favorite shade is uh Dusty Rose and I have so many other shades because again, they're so affordable. Super pigmented, they blend very easily and they just wear all day because of how pigmented they are”▶ 11:00
L'Oreal Paris$14.99True Match Lumi Le Liquid Blushshade · Dewy Bright Pink- “I use these a lot in my drugstore videos because I love the formula. It has that really pretty luminous finish, of course, but without being overly dewy. Love these blushes”▶ 11:18
- “I wish they had more colors. They do have shimmer shades. You guys know how I feel about my shimmer blushes. Not for me, thank you”▶ 11:30
Catrice$8.00Soft Glam Baked Blushshade · Cheeky Coral- “If you love Rare Beauty and you love their blushes, but you just can't deal with the price tag, then you need these. This one is in the shade of Cheeky Coral and I think I've done like a dupe right if not, I will do one very, very soon”▶ 12:02
- “But, this formula is really pretty. I just personally think that these can emphasize texture, but if you use them the right way, they look so beautiful. So, what I like to do is I like to apply a matte blush and then apply these on top and just a little bit goes a long way”▶ 12:20
CoverGirl$9.99TruBlend Skin Enhancer Baked Luminous Blushshade · Rose Latte- “These for some reason have become my new favorites. I know that I just said I don't like highlight blushes, but this is not it, okay? This is not it. This is more of a luminous blush”▶ 12:39
- “So again, we're duping high-end. We're duping luxury. Hourglass, who so many people have duped or have mentioned that these are dupes”▶ 12:51
- “Perfect for the summer. Gives you that really pretty glowy look without being too much. I just love them”▶ 13:10
Primer-Infused Matte Bronzershade · Catching Rays- “This is a great, I feel like beginner friendly bronzer, right? This one as well has those shades that I personally like. It has a warmer undertone, a little bit of orange. It's just going to bring a lot of warmth to the skin. If you're looking for that, this is the perfect bronzer”▶ 13:36
CoverGirl$12.99TruBlend Skin Enhancer Baked Luminous Bronzershade · Caramel Truffle- “So, this one and this one, again, it's sisters. We love that luminous finish. Again, not highlighty, not shimmery. This is what we want. This is the bronzer of the summer. So, if you want all year round kissed by the sun skin, this is going to be your go-to”▶ 14:07
Wet n Wild$4.49Color Icon Bronzershade · What Shady Beaches- “I love the formula on this. I actually went through a whole pan years ago and then I just never re-replaced it and I bought it uh I think last year for a full Wet n Wild dedicated video and I was like, 'Uh, best bronzer, super affordable.' I think it's $5, $6. So good”▶ 14:34
- “It's pigmented. It is a little more on like the chalky side, but the pigmentation is there, okay? So, you are going to have some fallouts, but nonetheless, the color is pretty. I mean, it wears like a typical bronzer”▶ 14:53
Essence$4.99Pure Nude Highlightershade · Be My Highlight- “It is one of the most beautiful natural highlights. This is a product you want to reach for every single day. It just looks like your skin is naturally glowy. It's not going to emphasize your texture. She's your girl”▶ 15:46
- “She's maybe $5-6 if not less. So good. Again, wish we had more shade options, but they gave us two, and that's that's what we get. But, I'm not mad at it because this product is really good”▶ 16:02
J.Cat Beauty$9.99You Glow Girl Baked Highlightershade · Seaside Frost- “This one I can only wear it when I'm really really light because it is pretty bright. So, if you like more of a bright highlight, this product is for you. She's definitely very bright and intense and like 2016 highlight vibes”▶ 16:29
- “But, I love her. Really pretty. I love the undertones. I love how this looks. So pretty, so luxe”▶ 16:48
Essence$5.99- “Have you guys ever tried the Make Up For Ever HD Skin Powder years ago? That's exactly what this is. The only difference is that this has a pink undertone. So, if you can see, it has the pink, the purple, and kind of like the peachy, but it is so pretty”▶ 17:28
- “If you love a pink bright under eye, this powder, you're going to love it. If you love a powder that's silky, very light, um it's not going to dry out your under eyes, and it's just going to give you that like almost like filter look, she's that girl. Super, super pretty. I really, really, really like that”▶ 17:46
Maybelline$10.99Fit Me Loose Finishing Powdershade · Fair Light- “I'm not even going to lie to you. I've had this for I don't even know how many years. I'm sure it's expired, but I still have so much of it. She is an OG. Great product”▶ 18:24
- “It sets beautiful. It brightens, it smooths, and it wears so nice under the eyes. Uh, I cannot say enough good things. Any time I do a drugstore video, I always use her because she's that girl”▶ 18:34
e.l.f. Cosmetics$10.00- “Great product. As you can see, I am halfway through it. This is actually my second bottle. Great product. The only thing with this is that it can make me a little bit oily, but that's not her, that's a me problem”▶ 19:22
- “I love how finely this mists. Very cloud-like. Like, do you see that? Mm, oh my gosh. And I love the smell. It smells like aloe vera, very fresh, very clean”▶ 19:36
- “It definitely does keep your um makeup in place for many, many hours, but I wish they came out with a matte version. Elf, if you see this video, can you please give us a matte version because an oily girl needs it”▶ 19:50
- “Oh my gosh. I actually bought this in Utah because I was out of my setting spray, and I have not been able to put this down. Like, this is what I use pretty much every single day”▶ 20:11
- “This will keep your makeup in place. It is a glue for your face. If you cry, if you sweat, if there's humidity, which hello Houston, humidity everywhere, this will keep your makeup in place”▶ 20:23
- “The mist is a little bit more aggressive than the Elf, but it's still very like cloud-like, so love that. It doesn't leave any water droplets”▶ 20:35
L'Oreal Paris$13.99- “Oh my gosh. This is crack in a bottle, okay? If you love the One Size All Until Dawn setting spray, dupe. An exact dupe. It is a hairspray like mist. This will not transfer anywhere”▶ 20:55
- “I mean, I have a husband that loves to wear white t-shirts and anytime I've worn this, I was like, 'You know what? Let me test it out on you.' And I put my face on his white t-shirt. No transfer”▶ 21:07
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