My Most-Used Makeup Products of 2025 — Top Beauty Must-Haves I’d Buy Again | Elena Rachitskaya
- “I've repurchased this not even 10 or 15 times”▶ 0:16
- “It's part of my monthly essentials at the point”▶ 0:19
- “I use it on clients. I use it on myself”
- “I adore it”
- “It's especially great for anyone with a very sensitive skin”▶ 0:36
- “In two or three passes, everything is completely clean”▶ 0:52
- “My cell water should always be rinsed off. Don't leave it on the skin”▶ 0:58
- “I've been using it for about 4 months, maybe a little bit more, but the usage is minimal”▶ 1:11
- “I warm up a tiny amount between my fingers, place three or four dots under each eye, and then gently swipe it in”▶ 1:18
- “Only then your concealer won't emphasize dryness or texture”▶ 1:26
- “This area is thinner than the rest of the face and has no pores like the nose for example. So, you need hydration here”▶ 1:31
- “But don't apply too much. That also gives a bad result. Balance in everything, right?”▶ 1:40
Sol de Janeiro$18.00- “The smell is incredible, exactly like the famous body cream”▶ 1:48
- “I love this balm because I use it before bed”▶ 1:51
- “It's non-sticky and it doesn't smudge all over the pillowcase on extra dry spots like the corners of the lips”▶ 1:56
- “It's amazing and my little lifesaver”▶ 2:07
- “You can use it before makeup”▶ 2:10
- “Sometimes I apply it right over with the foundation around the lips or even around the nose when the skin gets dry in fall and winter”▶ 2:10
- no still
- “The Armani one is buildable”
- “You can apply it in the thin or full coverage or even use it as a concealer”
- “Love them both”
Shiseido$59.00RevitalEssence Skin Glow Foundation SPF 30shade · 160- “The Shiseido is radiant, hydrating, perfect for everyday wear, especially if you hate removing heavy makeup at the end of the day”▶ 2:40
- “It feels weightless like a skincare cream with a bit of pigment mixed into even out the tone”▶ 2:51
- “It builds beautifully, sets into the skin, and looks amazing throughout the day”▶ 2:56
- “Especially great for dry or mature skin”▶ 3:00
- “Love them both”
Armani Beauty$42.00Luminous Silk Multi-Purpose Concealershade · 4.5- “The Armani concealer is perfect”▶ 4:19
- “I actually love blending it with my fingers”▶ 4:21
- “The texture feels like soft butter”▶ 4:23
- “Coverage is medium, but I don't have very dark circles, so it's enough for me”▶ 4:25
- “It brightens beautifully, hydrates, and doesn't settle into the lines”▶ 4:30
- “The applicator is great, and the best part, even if you put on a thick layer, it still melts into the skin like magic”▶ 4:35
- “If only they would launch the same texture foundation next year. Oh, I would use this concealer as a foundation, but the bottle would run out way too fast”▶ 4:43
Anastasia Beverly Hills$16.00- “I've used the same one for years, and it's the only thing that keeps shadows in place on my hooded lids”▶ 5:14
- “Use a tiny amount. Warm it up between your fingers to activate the formula and then press it onto the lids with a tapping motions”▶ 5:19
- “It brightens the under eye area, slightly lifts the look of the eye bags, and honestly holds just as well as matte concealer, but in much thinner layer”▶ 5:33
- “If you don't warm up the primer, it will emphasize texture. Don't skip that step”▶ 5:44
Maybelline$9.89Super Stay Matte Ink Liquid Lipstickshade · 175 Ringleader- “It becomes a favorite, at least for the entire fall”▶ 6:01
- “I love matte lipsticks that last forever, and the only way to remove this one is with a double face cleanser”▶ 6:04
- “The applicator is sharp and precise, perfect for defining the cupid bows quickly and cleanly”▶ 6:14
- “I also love using this texture on the cheeks”▶ 6:20
- “It looks beautiful in the photos”▶ 6:25
- “It definitely earns its place among my top products of this year”▶ 6:30
CHANEL$42Stylo Ombre et Contour Eyeshadow – Liner – Kholshade · 12 Clair- “Shade 12 and my favorite cool tone cappuccino color”▶ 6:43
- “I apply it around the lip liner and blend with my finger. The color becomes soft and natural”▶ 6:48
- “You can add a warm lipstick in the center or even a one you don't use anymore because it's too pale or too warm for you”▶ 6:56
- “This cool grayish tone blends everything beautifully into the skin and adapt the color to features”▶ 7:04
- “I also love using this pencil for nose contouring”▶ 7:27
- “You can use it to contouring the cheeks and temples too”▶ 7:35
- “If you ever find this shade in stock, grab it without thinking”▶ 7:38
- “I always buy two at once because I just it becomes impossible to find later”▶ 7:43
- “If your eyes get red after staring at screens all day, like mine do by the end, I apply this pencil to the waterline to cancel out the redness”▶ 7:48
- “It's not a harsh black that makes the eyes look smaller. Instead, it brightens, refreshes, and makes the whites of your eyes look whiter”▶ 7:59
- “My favorite beauty hack for events”▶ 8:09
Laneige$22Glaze Craze Tinted Polypeptide Lip Serum Treatmentshade · Cinnamon Sugar- “For those who love a hydrated lip but hate the stickiness of the lip glosses, uses lip serum”▶ 8:14
- “The texture is lightweight, non-sticky, and just as beautiful as in any lip oil”▶ 8:18
- “This specific one has also become a favorite among you. I see it in your comments all the time and honestly I've almost finished mine”▶ 8:23
- “A gray lip pencil and dusty rose lip serum in the center of the lips”▶ 8:40
- “The color doesn't bleed, doesn't sink into the cracks and wears like a smooth even veil”▶ 8:46
- “It fills every little lines and gives that soft mirror effect making the lips look fuller”▶ 8:51
Charlotte Tilbury$69.00Filmstar Bronze & Glowshade · Light to Medium- “This dough is basically a gold bar in the makeup artist world”▶ 8:59
- “Most of my clients are fair and this is truly an irreplaceable product in my pro kit”▶ 9:06
- “The bronzer is sheer, blends perfectly, and has the perfect undertone for fair skin”▶ 9:15
- “That grayish brownish shade with a slightly olive tint. It never goes patchy”▶ 9:20
- “It gives a soft natural contour”▶ 9:26
- “I even use it as an eye shadow on days when I have no time or desire for a full eye look, but still want to look fresh and no makeup makeup”▶ 9:29
- “The highlighter is finely milled, invisible on the skin, and gives a soft glow without glitter”▶ 9:41
- “My brides especially love it and it's just stunning in wedding makeup”▶ 9:46
Yves Saint Laurent$45.00- “We have a clear winner this year”▶ 10:51
- “The two shades I use the most are the pink one for freshness and the dusty rose with a hint of warm touch”▶ 11:00
- “I accidentally broke one during an unboxing, which is tragic actually, but it doesn't change the fact that I will use the remaining half until the end of the time”▶ 11:05
- “Create that fresh from a cold walk flush”▶ 11:16
- “They don't work for extremely tan skin”▶ 11:21
- “Both shades have a glowing finish, beautifully blur the skin, and don't emphasize pores or fine lines”▶ 11:53
- “If you have very textured skin, choose the matte finish”▶ 12:00
Anastasia Beverly Hills$25.00Brow Wiz Ultra-Slim Precision Eyebrow Pencilshade · Taupe- “You can always tell which brow pencil is my favorite. It's the only one that's almost completely used up”▶ 12:13
- “I apply it with a firm pressure. Really fill in the shape. Don't worry about it looking too dark”▶ 12:24
- “The texture is super lightweight and blends beautifully”▶ 12:32
- “The key is brushing through afterward”▶ 12:37
- “This pencil is so easy to blend that you will never see residue sitting between the brow hairs. It's incredibly user friendly”▶ 12:40
Benefit Cosmetics$28.00Mighty Fine Brow Penshade · 2.5
Yves Saint Laurent$36.00- “Out of all waterproof pencils this year, only two truly survived the everything with me”
- “It's long-lasting, slightly creamy, almost like butter, sets in a few seconds, and I recommend it to everyone who is just learning how to do eyeliners”▶ 13:16
- “It's flexible, easy to manipulate, and perfect for stretching that line into a thin lifted wing”▶ 13:26
- “On the other end of the pencil, you have a sharp brush that pulls the wing out and creates the cleanest, sharpest line”▶ 13:42
- “You can even use that brush to outline the lips with a red lipstick or to shape brows”▶ 13:50
Lancôme$29.00- “The second pencil, the one that has a special place in my heart and is constantly in your DMs”▶ 14:20
- “The Burgundi pencil from Lancôme. Yes, that one. I've shown it countless times”▶ 14:30
- “Just look at what it does to my eye color. Unreal”▶ 14:36
- “I apply thick line along the lash line and blend it with a smudger on the other side of the pencil”▶ 14:39
Hourglass$30.00Scattered Light Glitter Eyeshadowshade · Smoke- “With just this shadow, you can create a full smokey eye. No pencils, no creams needed. Just simplifies life so much”▶ 15:24
- “Even if you're lazy to blend or don't have brushes or don't have blending skills, you just apply with your finger and clean up the edges with a clean finger. That's it”▶ 15:32
L'Oreal Paris$12.99Voluminous Panorama Volumizing and Lengthening Mascarashade · Blackest Black- “Year after year, I still come back to the budget ones”▶ 15:53
- “The gold one does something unbelievable, like I suddenly have lash extensions”▶ 16:01
- “I always start by pressing the wand right onto the roots to load the base. That's what gives the thick lifted effect”▶ 16:06
- “For extra volume, I apply a second coat only at the ends to avoid clumping at the roots”▶ 16:19
- “For the final lift, I just hold the lashes upward for a couple of seconds while the formula sets”▶ 16:24
TOM FORD BEAUTY$90.00Eye Color Quadshade · Honeymoon- “These are the best baked eyeshadows on the market right now”▶ 17:01
- “You cannot describe that glow. It's unreal”▶ 17:06
- “I'm a fan. So don't take my opinion as a 100% objective”▶ 17:12
- “My very first eyeshadow palette I ever saved up for as a makeup artist was this one”▶ 17:15
- “It was my best purchase 10 years ago”▶ 17:29
- “These shadows have been through everything with me”▶ 17:32
- “Just swipe it from side to side so they melt into the skin beautifully”▶ 18:07
- “Look how refined and dimensional this eye look becomes. It's stunning”▶ 18:27
- “It pairs perfectly with the lip makeup”▶ 18:34
- no still
- no still
- no still
- no still
Similar videos
Allure Best of Beauty according to meMakeup By Nikki La Rose
Makeup brushes I would buy if I lost all mineSofia Sees Beauty
Best skin tints of 2026 and ones to avoidAmanda Z
Ultimate guide to choosing the perfect makeup brushMichele Wang
Makeup brushes worth buyingHaley Kim
Best of beauty 2025 into 2026: makeup favorites, new essentials, longtime holy grailsBekah Sun
Best of beauty 2025: top makeup, skin care and hair careMakeupByCheryl
Morphe rebrand review: swatching all palettesAllie Glines
Top 3 favorites in every makeup category 2025MakeupByCheryl
Top drugstore makeup favorites in every categoryStephanie MarieQuotes are transcribed from the video; timestamps link to the moment. Browse everything Elena Rachitskaya has reviewed.