- “If you were to blind test this brow glue and test it next to the highest of luxury brow glues, you would not know a difference”2:50–2:59
- “It has a little brush on the end, which is very dense and picks up every little hair that you have”3:21–3:26
- “No white residue, no white cast, no sticky or ickiness, no crustiness”4:04–4:11
- “It just feels really natural and lightweight”
- “This is better”
- “The drugstore product is definitely better than the higher-end product for sure”4:31–4:40
- Source: Drugstore makeup dupes that rival high-end - Jun 29, 2026
Essence
See Reviews of These Products
Brow Lift & Freeze Glue"If you were to blind test this brow glue and test it next to the highest of luxury brow glues, you would not know a difference."$4.99
Wow What a Brow Pen Waterproof"The texture of it is very powdery and I like that in a brow pencil."$4.99
Make Me Brow"I just remembered why I really loved this brow, this tinted brow gel."-
Fix It Like A Pro Transparent Brow Fixing Gel"Every single time that I think to myself, I am going to buy a different brow gel, absolutely not."$4.99
Microblading Brow Brush Liner"This one is a little softer."$5.99
Baby Got Brow! Eyebrow Pencil"I don't recall hating this one."$3.99
Brow Lifting Gel Set"It says extreme hold and obviously my brows have fallen since I applied this product."-
Eyebrow Designer"This has become my new holy grail and it only retails for about 3.25 if you can believe that."$2.99Browse More
- “I am a really big fan of brow glues and this has definitely taken its place as being one of my favorites”1:35–1:40
- “Once this dries down, no white cast, no stickiness, no heaviness, doesn't feel crunchy or tacky, and definitely not shiny, because if it was, I would hate it”2:37–2:43
- “I think it's an absolutely fantastic product, and for less than a fiver. Amazing”2:51–2:56
- Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
- “There's one brow glue that I just find myself just choosing over and over and over again”3:23–3:33
- “This is just so fantastic”
- “If you have sparse brows, get yourself a brow waxy type formula, honestly, because waxes tend to just pick out every single teeny tiny hair”3:55–4:03
- “The only thing I'd say with this is it dries pretty quickly. So, just make sure that you get all the hairs into place pretty fast because once it dries down, it ain't going anywhere”4:12–4:18
- “Any of these are phenomenal and if I lost my makeup, I would actually be purchasing these three. That's what I'm going to get. 100%”4:29–4:35
- Source: Drugstore makeup favorites I'd repurchase first - May 14, 2026
- “I am still very much enjoying this one from Essence”1:19–1:26
- Source: Speed Reviews: 51 Beauty Products - Aug 1, 2026
- “The texture of it is very powdery and I like that in a brow pencil”13:46–13:51
- “It is a little red. This is the shade medium. This is just a little too auburn”13:51–13:55
- “It's really not bad though. I'm pleasantly surprised. Like that's actually it's doing its job”14:03–14:07
- Source: $30 Makeup Challenge: Full Face of Dollar Tree Makeup - Nov 17, 2025
- “She is fat. I have beef with fat eyebrow pencils because why is it so fat? And it makes a mess”3:03–3:09
- “I can feel the wax in this one, too”
- “This feels exactly like the E.L.F. one, the really fat E.L.F. one”3:26–3:31
- “It's like I'm rubbing a wax stick on my eyebrows. You can like see the waxy finish too when you zoom in”3:33–3:37
- Source: Full face of Essence Cosmetics - Feb 7, 2026
- “I just remembered why I really loved this brow, this tinted brow gel”7:50–7:58
- “I like the brush on it. It's just such a small skinny brush and it just does a good job of holding your brows in place but also adding a tint”7:56–8:04
- “I have been enjoying this more than my Maybelline Super Lock, the tinted brow glue”8:06–8:16
- “Probably once I run out of that Maybelline one, I don't know that I would repurchase it because I really like this one so much”8:16–8:19
- Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
- “I'm just going in with the Essence Make Me Brow to set my brows in place”
- “This also adds like a little bit of a tint to the eyebrows as well”7:15–7:21
- Source: Full face of under $10 makeup fast everyday look - May 19, 2026
- “The Essence Make Me Brow in brownie brows. And I do believe that this is under $5”4:59–5:04
- Source: Current go-to everyday look: top makeup under $5 - May 21, 2026
- “It's one of my faves”
- “It's going to add just a little bit more color to the brows and just hold them in place”3:55–4:00
- “If you have thicker brows, you could probably just go in with the Essence Make Me Brow and totally skip using a brow pencil”6:44–6:50
- Source: Effortless no makeup makeup look under $10 - May 28, 2026
- “Every single time that I think to myself, I am going to buy a different brow gel, absolutely not”10:05–10:09
- “This is like two or three euros, which is crazy affordable”10:11–10:15
- “I feel like this brow gel, for it like the longer hairs that I have in my brows, holds them up really well”10:13–10:20
- “It's so affordable, and the formula is really, really, really good”10:22–10:27
- Source: My everyday summer makeup bag - Jun 16, 2026
- “It's my go-to eyebrow gel because it's really inexpensive”12:53–12:58
- “It has quite a strong hold for the longer brow hairs that I have”12:58–13:04
- “This is really really great and I don't hear a lot of people talking about it, but I really like them”13:04–13:07
- Source: Beauty empties: makeup, skincare & haircare reviews - Oct 12, 2025
- “This one is a little softer”17:13–17:19
- “If you've tried the NYX one and you're like, 'That product comes out too quickly. It has too much pigment.' This might actually be a really great alternative because it is much softer on the brows”17:18–17:22
- “You do tend to get more of a natural look”17:28–17:32
- “I haven't had any issues with this running out yet”17:47–17:53
- Source: I tried all of the newest essence makeup (what's truly worth trying) - Jun 11, 2026
- “I don't recall hating this one”13:25–13:27
- “This is a decent little brow pencil. I find myself kind of working off the tip of the teardrop shape and it's helping me have a bit more control”14:07–14:11
- Source: Affordable at Ulta: New Essence Makeup GRWM - Jul 7, 2026
- “It says extreme hold and obviously my brows have fallen since I applied this product”7:15–7:26
- “Is it the worst like pomade gel thing that I've tried? No. Is it the best? No”7:26–7:33
- “My brows are going to be on the floor by the end of the day”7:33–7:37
- “I feel like it is kind of shiny which I do not appreciate for a brow gel”7:45–7:53
- “I feel like it leaves stuff on my brows which I'm also not a fan of”7:53–8:03
- “So far, skip this one”
- Source: Trying Essence's New Makeup Products - Jul 8, 2026
- “This has become my new holy grail and it only retails for about 3.25 if you can believe that”0:44–0:53
- “It's the most budge proof eyebrow pen I've ever had”1:07–1:14
- “My other most budge proof eyebrow pen is the Glossier brow flick. This is even more budge proof, honestly”1:11–1:19
- “Top class, top tier product”1:27–1:30
- Source: Full face of new Essence makeup: hits, misses & absolute gems - Mar 23, 2026
Brand note
Essence is the drugstore brand that keeps surprising creators with how good the formulas are for the money. The Super Peptide Glossy Lip Treatment comes up most often — a non-sticky, high-shine gloss with a smooth, hydrating feel that people compare favorably to high-end options. The Soft Touch Butter Bronzer also gets consistent praise for its soft, blurring, easy-to-blend texture. The main trade-off across the line is limited shade ranges, which creators note can exclude a lot of skin tones.
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