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@angiehotandflashy reviewing Essence Stay & Play Gel Eyeliner at 24:15 in a YouTube Shorts videoStay & Play Gel Eyeliner"This is one of the creamiest richest beautiful brown gel liners, period, at the drugstore."$4.99@juliaadamsmua reviewing Essence Satin Blend Gel Eyeliner at 11:10 in a YouTube Shorts videoSatin Blend Gel Eyeliner"Wo, that is so nice and blendy. And I'm smoking that out."$4.99@moorebeautifully reviewing Essence Extreme Lasting Eye Pencil at 33:37 in a YouTube Shorts videoExtreme Lasting Eye Pencil"It's meant to go right in your waterline here to sort of brighten up your waterline without being a stark white. And you see it just gives the illusion that your eyes are a little more awake without actually having an unrealistic color."$2.99@laura88lee reviewing Essence Super Precise Liner at 19:38 in a YouTube Shorts videoSuper Precise Eyeliner"My god, it's so good."$3.99@peculiarlaain reviewing Essence Waterproof Eyeliner Pen at 14:32 in a YouTube Shorts videoEyeliner Pen Waterproof"Honestly, okay, but dried out really really quickly."$4.99@tati reviewing Essence Blend & Line Eyeshadow Stick at 06:18 in a YouTube Shorts videoBlend & Line Eyeshadow Stick"It's a $1.99. Go and grab this. Especially if you have green eyes or blue eyes."$3.99@elm0zwrldyt reviewing Essence Quick Wing Stamp Eyeliner at 08:38 in a YouTube Shorts videoQuick Wing Stamp Eyeliner"It's literally like a Sharpie. Like this is a thick ass eyeliner."-@laura88lee reviewing Essence Lash Princess Eyeliner at 15:39 in a YouTube Shorts videoLash Princess Liquid Liner"They also have it in brown. And brown is my favorite, but I just feel like this black liner kind of goes with the Peter eye look a little more than brown does."$4.99

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Stay & Play Gel Eyeliner
Satin Blend Gel Eyeliner
4.5Variant: 05 Rich BurgundySatin Blend Gel Eyeliner
Julia Adams MUAJulia Adams MUA286K subscribers
4.5Variant: 05 Rich BurgundySatin Blend Gel Eyeliner
Julia Adams MUAJulia Adams MUA286K subscribers
4.5Variant: 05 Rich BurgundySatin Blend Gel Eyeliner
Carmel NicoleCarmel Nicole21K subscribers
4.5Variant: 03 Bronzed ShimmerSatin Blend Gel Eyeliner
  • “I have been using this bronze shimmer almost every single day”12:02–12:11
  • “I just think it's such a beautiful eyeliner, especially if you have brown eyes, to just put right up here at the upper lash line”12:11–12:17
  • “I just like how this has like a bronze like shimmery look to the liner. So, it is kind of unique in that way”12:35–12:42
  • “It's very creamy and once I get it on the eyelids, it also stays on all day long”13:26–13:31
  • “The only downfall to this product, which could be like a deal breaker for some people, is that it broke off in here”
  • “Maybe I just got like a faulty liner”
  • Source: Full face of the best affordable makeup of April 2026 - May 2, 2026
Julie Dawn BeautyJulie Dawn Beauty69K subscribers
3.8Variant: Chocolate BrownSatin Blend Gel Eyeliner
  • “I do love how creamy this is”
  • “I think it has a nice formula”
  • “I also think this is a good shade of brown”3:03–3:08
  • “There's a touch of warmth in there, so I think it's very pretty”3:05–3:13
  • “I like the eyeliner so far”
  • “Great formula, great color, but not my favorite packaging”
  • “When you open it and then it kind of comes up like this, because sometimes the entire eyeliner comes out of the compact or it breaks or you can't really push it back in”10:55–10:59
  • “I don't honestly really love that, but I just wanted to mention it”11:06–11:09
  • Source: Full face of Essence makeup under $10 - Mar 28, 2026
juicyjasjuicyjas1.1M subscribers
Extreme Lasting Eye Pencil
4.5Variant: Silky NudeExtreme Lasting Eye Pencil
Sophie 🎀Sophie 🎀1.9K subscribers
Super Precise Eyeliner
Eyeliner Pen Waterproof
Blend & Line Eyeshadow Stick
4.8Variant: Full of BeansBlend & Line Eyeshadow Stick
  • “It's a $1.99. Go and grab this. Especially if you have green eyes or blue eyes”6:13–6:18
  • “The tone in here is perfection. It has just I don't even know like a hint of coppery red in here. It's chocolatey mocha. Beautiful metallic”6:18–6:26
  • “You can pop this on the lash line pretty carelessly. Go in, take a brush, bam, bam, bam. You're going to blend it out. You're going to have a smokey eye in 2.2 that cost you $2”6:29–6:36
  • “Also, update update. We're going back a few steps, but like the longevity factor of this $2 shadow stick, stop it”8:48–8:56
  • Source: Best Drugstore Makeup of 2025 - Dec 26, 2025
TatiTati7.9M subscribers
Quick Wing Stamp Eyeliner
Lash Princess Liquid Liner
Brand note

Essence is the drugstore brand that keeps surprising creators with how good the formulas are for the money. The Super Peptide Glossy Lip Treatment comes up most often — a non-sticky, high-shine gloss with a smooth, hydrating feel that people compare favorably to high-end options. The Soft Touch Butter Bronzer also gets consistent praise for its soft, blurring, easy-to-blend texture. The main trade-off across the line is limited shade ranges, which creators note can exclude a lot of skin tones.

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